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How PR and SEO can work hand-in-hand | Articles | Home

How PR and SEO can work hand-in-hand | Articles | Home | Social Media & Marketing | Scoop.it
You can create content that is compelling and draws eyes while also raising your company’s search engine rankings.
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Forrester Report: How to Create Thought Leadership to Help Your Brand - CMS Wire

Forrester Report: How to Create Thought Leadership to Help Your Brand - CMS Wire | Social Media & Marketing | Scoop.it

"A new report from Forrester Research gives advice on how to develop thought leadership to help your brand..."

 

Key excerpt...

 

Content marketing clearly is important to marketers. Forrester said that tech-oriented marketers list content marketing as among the top four tactics for lead origination, nurturing or sales enablement, but it was not among the key tactics for building brand awareness.

 

“Most content marketing programs don’t produce a distinct, provocative point of view,” the report said, noting that “a forward-looking idea that takes on a separate life from the firm” is unlike brand messaging, and it provides insights on issues faced by customers. In fact, the report says, thought leadership is at the top of content marketing in terms of potential impact, above solutions, case studies, how-to, evaluation tools, product/service content, or brand ads and messaging.

 

Developing good thought leadership is a whole discipline in itself, according to Forrester. Chief Marketing Officers have to set a company-wide direction and tone for delivering “valuable information based on customer concerns, with the expectation of immediate commercial returns.” There needs to be executive commitment and enthusiasm to “provocative forward-leaning points of view.”


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CYDigital's curator insight, April 9, 2013 8:43 AM
  • See the article at www.cmswire.com
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Real-Time Marketing: Top Concerns and Benefits - MarketingCharts | #TheMarketingAutomationAlert

Real-Time Marketing: Top Concerns and Benefits - MarketingCharts | #TheMarketingAutomationAlert | Social Media & Marketing | Scoop.it

Introduction...

 

Real-time marketing, most often described as “dynamic personalized content across channels,” is a highly important pursuit for marketers today, per study results from Neolane and the Direct Marketing Association. Putting those efforts into gear means overcoming a series of concerns, but the perceived benefits are various and substantial. Marketers responding to the survey gave their take on both.

 


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CYDigital's curator insight, July 30, 2013 6:57 AM

Interesting that "complexity of systems required" is the number one concern. For those esconced in said systems, it's not a cause for concern, i.e., find the people or consultants who know the systems. Damn right it's complex, otherwise any knucklehead could do it.


  • See the article at www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
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The beauty of a simple apology

The beauty of a simple apology | Social Media & Marketing | Scoop.it
A few weeks ago, I had a very unpleasant experience with a social media platform. In fact, things got so bad that a moderator decided to delete my account overnight. The next day, I voiced my compl...
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The 9 Types of Facebook User, what type are you? – an infographic /@BerriePelser

The 9 Types of Facebook User, what type are you? – an infographic /@BerriePelser | Social Media & Marketing | Scoop.it
The 9 Types of Facebook User, what type are you? – an infographic We all

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malek's curator insight, July 30, 2013 10:30 AM

Newbie and curator can mix

Nadia Christian's comment, July 30, 2013 4:43 PM
@VinceHill I agree with your comments on how appealing an infographic can be. Here are some infographic tools to try: Please share you favorites with me!
Nadia Christian's comment, July 30, 2013 4:43 PM
Getabout.me
Google Developers
Vizualize
Easel.ly
Piktochart
Infogr.am
Visual.ly
InFotoFree
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Roadmap for Social Media Marketing Plan [INFOGRAPHIC] | Social Media Today

Roadmap for Social Media Marketing Plan [INFOGRAPHIC] | Social Media Today | Social Media & Marketing | Scoop.it
Roadmap for #SocialMedia #Marketing Plan | @MrKovalenko | http://t.co/V3w8AyD3ak

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52% of agencies now offer a 'full range of digital marketing services'

52% of agencies now offer a 'full range of digital marketing services' | Social Media & Marketing | Scoop.it

...Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, and increase from 45% in 2012 and 42% in 2011.In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search...-


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Eliza Steely's curator insight, July 29, 2013 11:02 AM
Proof that integration is more important than focusing deeply on one key element
Jeff Domansky's curator insight, July 30, 2013 6:19 PM

Interesting look at trends and where digital agencies are going in terms of services offered with the emphasis on integration.

Digital Marketing - WSI France's curator insight, April 24, 2014 5:32 AM

Le Marketing Digital, toujours plus présent!

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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | Social Media & Marketing | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.

 

I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!

 

Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


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Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

Patience's curator insight, October 2, 2014 9:18 PM

IMC program is used for managing every sized business today.

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SlideShare Introduces Support for Infographics, a Big Win for Marketers

SlideShare Introduces Support for Infographics, a Big Win for Marketers | Social Media & Marketing | Scoop.it

Get the low-down on SlideShare's newest infuiographic feature and a few takeaways to improve your marketing.This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn't optimized properly for the content. We're thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to upload, view, embed, and share from SlideShare! The best part about this update is that there's not much new to learn, and you can get right to the good stuff: a better viewer experience whenever you upload infographics to SlideShare. It's just as easy to upload your file, embed them on your blog or website, and share them on your social networks as it is with presentations....


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Findings is like Pinterest but for quotes

Findings is like Pinterest but for quotes | Social Media & Marketing | Scoop.it
Findings lets you highlight, save, and organize quotes from digital texts into personal collections. Whenever you discover interesting content on the Web, click the browser bookmarklet or Chrome ex...
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Social Media Strategy in 8 steps – an infographic /@BerriePelser

Social Media Strategy in 8 steps – an infographic /@BerriePelser | Social Media & Marketing | Scoop.it
Social Media Strategy in 8 steps – an infographic though social media continues to thread

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WordPress SEO & Social Media's curator insight, June 15, 2013 3:42 AM

Social Media Strategy in 8 steps – an infographic /@BerriePelser

David Hain's curator insight, June 17, 2013 2:53 AM

Nice short and to the point infographic.

Denyse Drummond-Dunn's curator insight, June 18, 2013 8:58 AM

This may be short and colourful, but it packs eight essential elements it's worth thinking about - hard!

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The Complete Guide to Sentiment Analysis for Marketers

The Complete Guide to Sentiment Analysis for Marketers | Social Media & Marketing | Scoop.it

The bigger your company gets, however, the harder it becomes to keep a handle on how everyone feels about your brand. For large companies with thousands of daily mentions on social media, news sites and blogs, it’s extremely difficult to do manually.

 Read More: http://www.vocus.com/blog/the-complete-guide-sentiment-analysis-for-marketers/


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How to run a social media marketing campaign - The Guardian

How to run a social media marketing campaign - The Guardian | Social Media & Marketing | Scoop.it
The Guardian
How to run a social media marketing campaign
The Guardian
"If you dip your toe into social media, the chances are you'll get your leg bitten off," says Tom Ollerton, marketing director at the specialist agency We Are Social.

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