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The Business Of Fear | TechCrunch

The Business Of Fear | TechCrunch | Social Media Marketing | Scoop.it
I spent much of this week at the Black Hat information security conference, after attending the head of the NSA's keynote speech; and I am pleased to report, O my readers, that here in Las Vegas I have finally achieved enlightenment.
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Why You Need Content Marketing For Personal Branding - Business 2 Community

Why You Need Content Marketing For Personal Branding - Business 2 Community | Social Media Marketing | Scoop.it
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Social Media Marketing For B2B Companies [INFOGRAPHIC] - AllTwitter

Social Media Marketing For B2B Companies [INFOGRAPHIC] - AllTwitter | Social Media Marketing | Scoop.it
Social Media Marketing For B2B Companies [INFOGRAPHIC]
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Erica Thayer's curator insight, February 12, 2014 8:37 AM

This article discusses how social media can be used in business to business marketing.  I feel that it covers important topics such as why B2B social media marketing is used and how return on investment can be measured.  It's interesting that these metrics are the same as business to customer social media marketing.  Social media can be used to increase brand awareness, customer acquisition, lead generation, customer retention/loyalty, and thought leadership and can be measured by web traffic, social media sharing, etc.  I also found it interesting that the article discusses the challenges that B2B marketing faces that B2C do not.  64% of marketers have trouble producing enough content, and when they do produce enough content they struggle to make in interesting.  It is obvious that B2B marketers understand the importance of social media.  Social media marketing continues to increase as a majority of the population is active on social media webpages.  Although B2B companies may face different challenges than B2C companies, they have the same objectives and can be measured by the same metrics.

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The 15 Fastest-Growing Internet Stocks

The 15 Fastest-Growing Internet Stocks | Social Media Marketing | Scoop.it
Netflix tops the list of public Internet companies ranked by one-year returns on investment.
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52 Methods: How To Get Your Tweets Retweeted - Business 2 Community

52 Methods: How To Get Your Tweets Retweeted - Business 2 Community | Social Media Marketing | Scoop.it
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There’s Big Business in Niche Brands: Dr. Bronner’s Magic Soap .:.

There’s Big Business in Niche Brands: Dr. Bronner’s Magic Soap .:. | Social Media Marketing | Scoop.it
What makes Dr. Bronner's Magic Soap a magical brand? Learn how their commitment to being one of the most successful niche brands sets them apart.
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