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Rescooped by Sallie Burnett from Wood Street Content Marketing Collection
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The State of Content and Influencer Marketing [Infographic]

The State of Content and Influencer Marketing [Infographic] | Social Media Marketing | Scoop.it
Content and influencer marketing continue to reap rewards for brands. See how much is being spent on content and influencers, how brands can best use both, and content types marketers prefer.

Via Jon-Mikel Bailey
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Rescooped by Sallie Burnett from Internet of Things & Wearable Technology Insights
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Who's Wearing Wearables? Number of Kiwis Owning Wearable Devices Doubles in 12 Months

Who's Wearing Wearables? Number of Kiwis Owning Wearable Devices Doubles in 12 Months | Social Media Marketing | Scoop.it

Around one-in-two wearable technology owners are aged between 20-39 years and are most likely to be independent young adults or adults with young children. Their personal income is 16% higher than the national average. Wearable devices are particularly popular with Wellingtonians.

Wearable technology owners are career-driven. Forty-two percent say they want to get to the top in their career. They are also more likely to say their work is more than a job, their work colleagues are among their best friends, and that they often respond to emails at home and on the weekend.

This group of consumers also live and breathe active lifestyles. Six-in-10 (59%) say exercise is an important part of their regular routine and 25% go to the gym at least twice a week. Around three-in-four (73%) say they try to balance healthy eating with their busy lifestyle....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 19, 2017 1:08 PM

For wearables makers, this infographic on demographics will be useful.

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Study Answers Questions on Value of Loyalty Program Members

Study Answers Questions on Value of Loyalty Program Members | Social Media Marketing | Scoop.it
A recent study found that members of customer loyalty programs generate 12 – 18% more revenue for companies than non-members.
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Tips for Building Your Brand with Linkedin

Tips for Building Your Brand with Linkedin | Social Media Marketing | Scoop.it
12 LinkedIn company page best practices. These LinkedIn for business tips will help build authority, establish thought leadership, and cultivate your network.
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How to use Pinterest for Business

How to use Pinterest for Business | Social Media Marketing | Scoop.it
No matter who your target audience is, use these 18 top Pinterest for business marketing tips to improve your bottom line.
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Marketers' Top Investment Priorities for 2017

Marketers' Top Investment Priorities for 2017 | Social Media Marketing | Scoop.it
88% of high performing marketers get results by investing in customer experience initiatives. Learn Marketers' Top Investment Priorities, strategies and tactics
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Timberland Blends Physical and Digital Customer Experience

Timberland Blends Physical and Digital Customer Experience | Social Media Marketing | Scoop.it
Timberland launches digital customer experience where customers can engage with products using tablets to see information, styling options and recommendations.
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The Best Content to Getting Inside the Minds (or Brains) of Customers

The Best Content to Getting Inside the Minds (or Brains) of Customers | Social Media Marketing | Scoop.it
What works best? Written content? Video? Graphic Content? Learn how the brain processes information to get the best responses to your content marketing efforts.
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Rescooped by Sallie Burnett from Social Media, SEO, Mobile, Digital Marketing
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How to Create Infographics Using PowerPoint or Keynote [Infographic]

How to Create Infographics Using PowerPoint or Keynote [Infographic] | Social Media Marketing | Scoop.it
Want to understand how to create inexpensive infographics? Here's a 7-step process for creating and promoting infographics with tools you already have: PowerPoint and Keynote.

Via Kamal Bennani
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Social Media Marketing | Scoop.it
This report reveals lead generation and improving customer engagement are the top priorities for companies content marketing strategies.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Social Media Marketing | Scoop.it
Use these 20 Facebook for Business tips and tricks to increase engagement, build brand awareness and reach each all the people who matter most to your business.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Social Media Marketing | Scoop.it
Study provides marketers insight into what consumers want including free shipping, hassle free returns and multiple channels to purchase.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Social Media Marketing | Scoop.it
Are you looking for the latest business blogging best practices? Here are nine proven tactics that will help increase organic traffic and engage your target
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Where We Are: The 2017 State of Content Marketing | HubSpot

Where We Are: The 2017 State of Content Marketing | HubSpot | Social Media Marketing | Scoop.it

"Less than 10% of those surveyed were definitely sure how to implement content marketing." Sound familiar?


If it does, you're clearly not alone. Content marketing -- and keeping up with it -- can be confusing, even to those who understand its importance. Many of us have heard the phrase "content is king." But what, exactly, does that look like here and now, in such a rapidly changing landscape? 


We grabbed that opening statistic from the helpful, intriguing infographic below, compiled by Zazzle, based on the results of its 2017 State of Content Marketing Survey of marketers in the UK. But instead of simply looking at the latest trends, it sought to examine the pain points and decision-making process of today's content marketer. And if you're in the business of making life easier for that audience -- well, we suggest having a look.


Do you think the same trends hold true in your neck of the woods? Read on, and see where your current strategy and priorities align with the data illustrated here....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 19, 2017 9:45 AM

HubSpot uncovers the current state of content marketing, its outlook, and how it's measured.

Jeff Domansky's curator insight, April 19, 2017 12:58 PM

HubSpot uncovers the current state of content marketing, its outlook, and how it's measured.

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THE DO’S AND DON’TS OF BANK LOYALTY

THE DO’S AND DON’TS OF BANK LOYALTY | Social Media Marketing | Scoop.it
Find out what banks can do to earn customer loyalty. Stats, best practices and the do's and don'ts of bank loyalty programs.
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Top 13 Twitter Marketing Tips

Top 13 Twitter Marketing Tips | Social Media Marketing | Scoop.it
Whether on Twitter as a small company or a big brand, these Twitter marketing tips will help you increase visibility, increase website traffic and engagement.
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How Conversational Ads Increases Brand Engagement on Twitter

How Conversational Ads Increases Brand Engagement on Twitter | Social Media Marketing | Scoop.it
Learn how to Use Twitter Conversational Ads to Increases Brand Engagement and awareness. See Twitter Conversational ads examples.
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Survey: Small Business Priorities for 2017

Survey: Small Business Priorities for 2017 | Social Media Marketing | Scoop.it
Study reveals Small Business Priorities: 57.6% of say that attracting and retaining clients is the biggest priority for their business. See more ke
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Crate and Barrel's Digital In-Store Experience Increases Sales

Crate and Barrel's Digital In-Store Experience Increases Sales | Social Media Marketing | Scoop.it
Crate and Barrel introduces Digital In-Store Experience which lets customers use tablets to interact with in-store products as well as shop online.
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MasterCard Launches Artificial Intelligence Bot for Banking

MasterCard Launches Artificial Intelligence Bot for Banking | Social Media Marketing | Scoop.it
Messenger bots are transforming banking relationships. Find out how consumers will be able to shop and process transactions with MasterCards messenger bots.
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Rescooped by Sallie Burnett from Social Media, SEO, Mobile, Digital Marketing
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30 Top Social Media Sites to Market Your Small Business Locally

30 Top Social Media Sites to Market Your Small Business Locally | Social Media Marketing | Scoop.it
Looking for a spot to market your small business locally? These are the best local social media sites for doing just that.

Via Kamal Bennani
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GPL's curator insight, December 28, 2016 12:26 PM

Toujours faire passer la qualité avant la quantité. Quelqu’un aura toujours plus d’énergie et de ressources que vous pour voir ce qui ne va pas dans votre travail et ne se gênera pas pour le faire remarquer. La meilleure des choses à faire pour être bon dans votre travail, c’est de faire très attention à ce qui vous distinguera et qui fera de vos productions des contenus à ne pas manquer !  

EZIA's curator insight, January 2, 2017 4:14 PM
Great resource!
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5 Tactics to Make Sure You Never Run Out of Content Ideas

5 Tactics to Make Sure You Never Run Out of Content Ideas | Social Media Marketing | Scoop.it
Is your content creation process sustainable? Use these strategies as you brainstorm your next great topic, and you'll never run dry.

Via Kamal Bennani
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Kathryn Chamberlain's curator insight, January 24, 2017 7:39 AM

This article is excellent for professionals involved in content creation who already know what audience they are targeting but are having difficulty thinking of new ideas as it offers insightful ways to brainstorm new topics. Specifically, content writers, content marketers or digital strategist might find this article particularly relevant. I found the advice to write about the marketers personal life with regards to the topic particularly insightful. However, I believe these social media tips could be applied to the recruitment side of the company.  Individuals that are already reading a company blog, or content that you are developing are clearly interested and/or passionate about your company which are characteristics that might embody the ideal employee. Allowing and encouraging employees to write about their personal experience with the company and industry allows for a significant amount of transparency. This kind of social media authenticity really creates a significant advantage in the recruitment world. It allows potential customers and potential employees to connect the company on a more personal level. Therefore, I would recommend that HR professionals also take a look at this article and continue to leverage social media for recruitment.

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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Social Media Marketing | Scoop.it
Take your mobile marketing to the next level with these tips and strategies. Including mobile marketing benchmarks & key email marketing statistics to consider.
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WHY CUSTOMER LOYALTY IS IMPORTANT INFOGRAPHIC

WHY CUSTOMER LOYALTY IS IMPORTANT INFOGRAPHIC | Social Media Marketing | Scoop.it
Building a business case for investing more in your loyalty program or in developing a new one? This customer loyalty infographic has helpful facts and stats.
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Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships

Customer Insight Group Loyalty Blog - Fresh Ideas for Building Profitable Customer Relationships | Social Media Marketing | Scoop.it
Study reveals that many retailers are failing to tap the potential of social media to impact the consumer buying journey.
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