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Content Marketing in the Digital Age

Content Marketing in the Digital Age | Social Media Marketing | Scoop.it
In the modern digital age, it has become significantly more difficult and challenging to capture the attention of the sophisticated consumer

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janlgordon's comment, October 17, 2016 10:31 PM
Thank you @Dara Lin :-)
janlgordon's comment, October 18, 2016 10:45 AM
Thank you @Skylly_W & @Stan Smith :-)
janlgordon's comment, October 21, 2016 11:01 AM
Thank you @Pantelis Chiotellis @Makena Conteh & @Online Marketing :-)
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Don’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing

Don’t be afraid of the content bots: 5 ways to leverage the benefits of artificial intelligence for content marketing | Social Media Marketing | Scoop.it
Is artificial intelligence a threat or an opportunity? Find out how to leverage the benefits of artificial intelligence for content marketing. 
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12 Inspiring Women In Data Science, Big Data - InformationWeek

12 Inspiring Women In Data Science, Big Data   - InformationWeek | Social Media Marketing | Scoop.it
Women make up half the population, yet it's been well documented that they don't come close to parity in STEM fields. Could the rise of big data and data science offer women a clearer path to success in technology?
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The Digital Marketing Leader's First 100 Days

The Digital Marketing Leader's First 100 Days | Social Media Marketing | Scoop.it
EDT: 10:00 a.m. & 1:00 p.m. | PDT: 7:00 a.m. & 10:00 a.m.
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15 Luxury Brands Winning With Content Marketing

15 Luxury Brands Winning With Content Marketing | Social Media Marketing | Scoop.it

Building an effective content marketing strategy for a luxury retail brand is not always easy.


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16 Tools Every Social Media Manager Should Use | Visually Blog

16 Tools Every Social Media Manager Should Use | Visually Blog | Social Media Marketing | Scoop.it

RT @susanotkids: 16 Tools Every Social Media Manager Should Use https://t.co/MFuZrQcsFE #Marketing via @Visually

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91 Profitable Online Business Ideas for 2016 (Especially 16 & 49)

91 Profitable Online Business Ideas for 2016 (Especially 16 & 49) | Social Media Marketing | Scoop.it
Successful Online business ideas that will rock are right here for you to pick up and run with.(While making alot of money) have fun

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Which Industries Use Digital Tools the Most (and Least)?

Which Industries Use Digital Tools the Most (and Least)? | Social Media Marketing | Scoop.it
Marketing Strategy - The American economy is increasingly divided between a few sectors with advanced digital capabilities and many others that lag significantly behind, according to a recent report from the McKinsey Global ...
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10 Simple Rules of Visual Storytelling | Medium

10 Simple Rules of Visual Storytelling - Visual Stories - Medium

Visual storytelling is simply the way most brands will decide to go in 2016 & beyond, as they try to tell their story to their customers. Why? Pinterest, Instagram, Snapchat, Vine… All these trendy social media sites are based on visuals.


“Facts bore, stories sell” is a common saying. But I will go even further (and probably annoy some master storytellers), by saying: “Stories in text bore, stories told visually engage — and sell”.

 

To drive home this point, and before I delve into the how-to, the numbers in this infographic should be more than enough...


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Jeff Domansky's curator insight, January 14, 2016 10:53 PM

Ernesto Olivares walks the walk with his tips on visual storytelling. Good read.

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Knowledge Graph Optimization: How to Get Search Traffic from Google’s Knowledge Graph

Knowledge Graph Optimization: How to Get Search Traffic from Google’s Knowledge Graph | Social Media Marketing | Scoop.it

The Knowledge Graph is Google’s way of answering questions and delivering information in a direct way.

 

The best way to understand it is to search Google for “what is the knowledge graph?” The result you will see is a product of the Knowledge Graph, presented at the top of the SERP in larger type and framed with a gray box.

 

To be more specific, the Knowledge Graph (KG) - according to Search Engine Land - “understands facts about people, places, and things and how these entities are all connected.”

 

Read More: http://www.quicksprout.com/2014/05/12/how-to-get-search-traffic-from-googles-knowledge-graph/


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The Sophisticated Marketer’s Guide to LinkedIn, an infographic

The Sophisticated Marketer’s Guide to LinkedIn, an infographic | Social Media Marketing | Scoop.it

Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives.LinkedIn, loves being in the business of helping professionals achieve success through such sophisticated approaches.That’s why Li created the Sophisticated Marketer’s Guide to LinkedIn.


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aanve's curator insight, February 14, 2014 9:48 PM

www.aanve.com

 

Alexandre Saint-Jean's curator insight, February 16, 2014 12:09 PM

Your new favorite LinkedIn checklist is out now !

Jordi Carrió Jamilà's curator insight, February 17, 2014 3:07 AM

Excelente guía (Infografía) para el profesional de venta en LinkedIn, donde dónde propone un checklist de acciones a realizar. 

 

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20 Snapchat Marketing Resources

20 Snapchat Marketing Resources | Social Media Marketing | Scoop.it

Here are a few reasons why Snapchat may be the perfect social media tool for your business.

 

...While widely known as a  perishable selfie/sexting platform, Snapchat is undoubtedly gaining attention from social media marketing minds.

 

Brands wanting to connect with ages 13-25 should pay close attention to the ins and outs of sending the perfect snap.If you’re wondering where to start, which campaigns you can copy, and what the fizuck Snapchat could do for your business, we’ve developed the perfect list of resources just for you....


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Jane Gardner's curator insight, January 23, 2014 6:05 PM

Check Snapchat out for possibilities in your business...

Jennifer Okpara's curator insight, April 16, 2014 11:32 AM

I absolutely love Snapchat. I use it to send snaps which can be a video or a picture of what I'm doing. Anyone who is following me can view it. You can also time how long a person has to see a picture and add effects to pictures and videos as well as a text.

Lydia Gracia's curator insight, September 30, 2014 4:39 AM

Il faut être là où sa cible se trouve...

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Curate Your Own Wiki-Guide with the Wikipedia Book Create Tool

Help:Books - Wikipedia, the free encyclopedia

There are almost no limits when creating books from Wikipedia content. A good book focuses on a certain topic and covers it as well as possible. A meaningful title helps other users to have the correct expectation regarding the content of a book.


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Angela Watkins's curator insight, January 24, 2014 11:34 PM

Curate Your Own Wiki-Guide with the Wikipedia Book Create Tool | @scoopit via @k3hamilton http://sco.lt/...

 

http://angelawatkins57.blogspot.com -

http://pinterest.com/angeladwatkins

Bettina Ascaino's curator insight, January 25, 2014 7:16 AM

Robin Good's insight:

 

 

Few people know that it is actually possible to curate Wikipedia content into custom print books or PDF / OpenDocument ebooks that contain exactly the content you want in the order you specify.

 

Once you are logged into Wikipedia you simply activate the Book Creator Tool and then, from that moment on, everytime you visit a Wikipedia page you can click and add it to your curated Wiki-Book.

 

There is also a dedicated wiki page where you can manage the pages you have collected and you can reorganized and sort them any way you want, eliminating the pages you don't need.

 

Unfortunately there is no integrated way to edit and further customize the content of those pages for your own use.

 

PDF versions are freely downloadable by anyone, print book versions are paid.

 

N.B.: The price for print books depends on the number of pages, starting with US$ 7.90 for books up to 100 pages. 10% of the gross sales price goes to the Wikimedia Foundation. Books are perfect bound, printed in the dimensions 8.5 inch x 5.5 inch (216 mm x 140 mm) and contain a table of contents, your chapters and articles, licensing information next to an index.

 

More info about printed versions: https://en.wikipedia.org/wiki/Help:Books/Frequently_Asked_Questions ;

 

Free to use.

 

Learn everything about it: https://en.wikipedia.org/wiki/Help:Books ;

 

Video tutorial: https://upload.wikimedia.org/wikipedia/commons/9/91/Enwp_screencast4.theora.ogv ;

 

 

MCLibrarianRMIT's curator insight, January 27, 2014 10:04 PM

It's worth keeping in mind that some 'publishers' try to sell books based entirely on Wikipedia content. 

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Snapchat As A Brand Builder

Snapchat As A Brand Builder | Social Media Marketing | Scoop.it
Snapchat, which began as a private way for young people to connect with each other through photo stories, has now become an important tool fo

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janlgordon's comment, July 29, 2016 10:42 AM
Thank you Pat & @Stan Smith :-)
janlgordon's comment, August 1, 2016 10:21 AM
Thank you @Konstantinos Kalemis :-)
janlgordon's comment, August 8, 2016 10:50 AM
Thank you @Skylly_W :-)
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Social media: the heartbeat of every small business content marketing strategy

Social media: the heartbeat of every small business content marketing strategy | Social Media Marketing | Scoop.it
Social media is a vital tool for maximizing the value of your content. Find out why you need to leverage social media in your content marketing strategy. 
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How Brands Are Using Live Streaming Video Successfully

How Brands Are Using Live Streaming Video Successfully | Social Media Marketing | Scoop.it
Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully.
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The Definitive Guide to Content Curation | Mark...

The Definitive Guide to Content Curation | Mark... | Social Media Marketing | Scoop.it

Content Curation is an extremely effective way to grow promote your brand and engage your audience without big investments. Learn how to do it right here!


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Bright Creations's curator insight, January 18, 2016 7:22 AM

Audience engagement e brand awareness... Deixe isso connosco!

 

#boostyouridea #contentcurations #brandbuilding

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New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen | Social Media Marketing | Scoop.it

Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads?

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How to Write Better Content for Social Media

How to Write Better Content for Social Media | Social Media Marketing | Scoop.it

You can't just throw your content out into the world and wait for thousands of likes and shares.

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How to Write Better Content for Social Media

How to Write Better Content for Social Media | Social Media Marketing | Scoop.it

You can't just throw your content out into the world and wait for thousands of likes and shares.

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13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse

13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse | Social Media Marketing | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.

 

To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


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ffeog's curator insight, March 13, 2015 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 2015 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 2015 3:14 PM
Good article to help anyone wanting to create better content.
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3 Easy Ways You Can Improve Your Brand With Social Listening

3 Easy Ways You Can Improve Your Brand With Social Listening | Social Media Marketing | Scoop.it

**Social media has many purposes as well. In addition to being your company’s voice, it can also be its ears. Although it is not as flashy nor, seemingly, as proactive, using social media for “social listening” can be just as crucial for your brand. Maintain the happiness of your customers through quick and efficient customer service.


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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Social Media Marketing | Scoop.it

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Russ Merz, Ph.D.'s comment, September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
Hans Heesterbeek's curator insight, September 9, 2013 12:31 AM

we need marketing, we need the people customers, employees, freinds. We need relationships. Relationships are build on authenticithy are build on feelings, truth. Not build on hollow frases you have to put in energy in relationships and honesty. Meeting people one way or the other 

janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
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A Content Strategy Checklist You Can't Miss!

A Content Strategy Checklist You Can't Miss! | Social Media Marketing | Scoop.it
Not convinced your content marketing efforts are effective? It could be because your content strategy missed the crucial points. Use this checklist to see!

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Laércio Bento's curator insight, February 2, 2014 8:37 AM

Gato que so 'fala' miau, não consegue caçar ratos.