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Social Media Marketing in the Middle East Is An Opportunity For ...

Social Media Marketing in the Middle East Is An Opportunity For ... | Social Media Marketing | Scoop.it
Different regions present entirely new social networks, languages, cultural expectations and many more barriers for marketing teams to overcome. Emerging markets, like those in the Middle East and North Africa (MENA ...
Nicole Paquet's insight:

Having taken a global marketing course this past semester, it seemed only fitting that I find an article to reflect international social media. In this article, the author describes a multitude of challenges that businesses must surpass in order to get past differing consumer expectations and languages. There is a huge growing market in the Middle East and Northern African countries as a total of 88% of the population are using social media daily. A big challenge for trying to attract these consumers is that each country in and of itself is a very diverse mix of preferences. It is no surprise to say that there has been growing turmoil in these regions over politics, religion, and resources alike. Trying to get them to agree on products is also going to be a difficult feat to overcome.  However, despite all of these hardships, the results could make the drive to reach out to these countries worth it seeing how heavily involved people are with social media in these regions.

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Rescooped by Nicole Paquet from Social Marketing Revolution
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Holy Connection Batman, Social Media Is Transforming Business [Infographic]

Holy Connection Batman, Social Media Is Transforming Business [Infographic] | Social Media Marketing | Scoop.it

Great, easy to understand and visually arresting infographic on how social media marketing is transforming business. Great Mashable post on 4 ways businesses are being transformed inspired the graphic: http://mashable.com/2009/09/22/social-media-business/


Via Martin (Marty) Smith
Nicole Paquet's insight:



The article title “Social Media is Changing Business” is certainly an understatement. In my mind, the new and emerging ways of broadcasting is more of a revolution that is sweeping countries all over the world. In this particular scoop, the author describes four significant ways in which social media has been able to benefit companies and help them to become even more successful over the years. One major switch that has become a growing trend is the idea that directly selling is not always the most effective means of generating sales. Researchers have been finding that they can be much more efficient by working on building relationships with customers instead. Social media can be an extremely useful tool for engaging and it can help to give interested consumers a taste of what employees are like who work for a company as well as delving more into the personality of a business. By doing this, customers are going to feel much more connected to a brand and will be more apt to purchase something from a business whom they deem that they can trust and rely on. Another huge benefit of switching from traditional means of advertising to a more virtual take is the idea that feedback is instantaneous. Through being capable of attaining information about consumers right as they happen, employees are able to gather information on how they are reacting to changes or posts. It can also be a powerful tool for diluting any complaints that people may have about a particular product or service. In order to build a relationship with people, one must remember to act more like a friend rather than any old company representative. By talking to people through channels and expressing oneself based on personal interests over talking about products, the public are going to feel a lot more connected to that business as they feel like they are more friends and not just a brand they are following who is constantly pushing them to buy products. In doing so, businesses can generate more popularity by not making it so obvious that they are trying to do so. Lastly, social media certainly helps to broaden the manner in which consumers can communicate with a company. With so many different websites (Facebook, Twitter, Instagram, Tumblr, Pinterest, etc.), consumers can revert to following a company on whatever channel works best for them. This gives people flexibility and makes their lives easier than simply having to contact a company through an impersonal email or phone conversation. Overall, I look forward to seeing more companies convert to social media in the future and perhaps even find more efficient ways in which they can interact with their consumers.

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Social Media Marketing | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.


Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
Nicole Paquet's insight:

This particular article encompassed the changing ways of social media in 2014. Many social sites have been around for a few years now and businesses have been able to adjust to using them properly.  One of the many important things they have learned has been to listen to customers and comment on any negativity rather than ignoring it. People generally appreciate it when companies go through extra efforts to make them happy. Ads of course are much cheaper using social means rather than traditional forms like television. Everything that businesses have been posting too can be measured in real time. Using this knowledge, companies have now even taken steps such as testing out campaigns on their sites prior to actually running them to further ensure their success.

The way in which we absorb information is also important to know. The idea that pictures that are of high quality tend to be much more popular than only using text to explain something. Incorporating a social media team and the work they are responsible for into the companies’ marketing plan is key to its overall success. If social media is treated like a side job where people can post every now and then is not going to get businesses the popularity and attraction that they are looking for. Businesses should also work on building relationships so that they can tailor their products or services to better suit their customers’ needs. These relationships should be occurring both online as well as offline. By engaging people via social media, they can participate in campaign giveaways and go to events put on by a company.

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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

Rescooped by Nicole Paquet from Social Marketing Revolution
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20 Reasons You Shouldn't Use Social Media - via @Jeffbullas

20 Reasons You Shouldn't Use Social Media - via @Jeffbullas | Social Media Marketing | Scoop.it
Social media marketing for business is new and not for everyone. It is being implemented by the innovators and the early adopters that love to lead the pack. It is also a very different way of communicating your brands message and with that comes challenges, opportunities and threats. There is also the joy of learning [...]

Via Martin (Marty) Smith
Nicole Paquet's insight:

This article instantly grabbed my attention when I read the title. It was very blunt and seemed to give social media a negative connotation, but after actually reading it, I began to realize that it was more of a backwards way of promoting social media. The author initially talks about how a big reason as to why many businesses still exist out there who do not take much to promoting their brand online are generally an older generation of people who prefer traditional forms of media rather than websites that confuse more than benefit them. Writer Jeff Bullas also takes a stab at the idea that social media can be easily measurable. It is instantaneous just like the initial content is to post it on there. Feedback from customers can come by so quickly and at no cost at all over these sites. So much information can be gathered through social media as consumers get a chance to voice their opinions on what they are looking for in a brand. There are other good points that he does bring up such as being afraid of having negative comments posted on their main business website. However, on the contrary, there are ways to deal with this type of feedback. For one thing, companies can gain a better understanding of what customers are looking for and may be able to improve on something if there are any complaints. If anything particularly vulgar happens to arise, there are plenty of filters that businesses can use in order to prevent any unprofessional content from being posted on their wall. Lastly, Bullas also mentions how many people feel like social media is just a passing trend. He may be right about that but being a marketing major myself, one of the most important things to keep in mind is to try to stay ahead of the times. Trying to think of what is new and up and coming will be extremely beneficial since everything is constantly changing and companies’ must be certain that they are still satisfying all of their customers’ needs. Right now the hot thing is social media and who knows what will happen in another twenty-odd years.

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Martin (Marty) Smith's curator insight, February 5, 2014 1:13 PM

Thought there would be a tricky angle to this post from Jeff...and there is. Marty

Amy Williamson's curator insight, February 6, 2014 4:12 AM

This surprised me by making me laugh as well as getting some good points across. If that headline made your eyes widen too then read it and see what you think!

Margarita Saucedo's curator insight, February 10, 2014 12:22 AM

Muy importante en estos días. Reconocer cuando los  medios "son el medio idóneo"