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The End of Email as a Mass Marketing Tool - Businessweek

The End of Email as a Mass Marketing Tool - Businessweek | Social Media Marketing | Scoop.it
The End of Email as a Mass Marketing Tool
Businessweek
According to Yahoo (YHOO) Advertising Solutions, 78% of Chief Marketing Officers think custom content is the future of marketing.
Monique Moore's insight:

This article definitely stuck out to me because it is super relatable as a marketing major and as a consumer. It discusses why mass marketing through email will soon be a thing of the past, and social media is the future. People do not like emails anymore and try to avoid using them as much as possible. Social media allows mass marketers to put out content and then tag, track, and share it. 

I think this is super important because personally, I get about 30 emails a day to my email, and most of them are from someone trying to sell me something. Most of the time, I'll delete them, unless there is a really good deal inside. So on one hand, I do like signing up for an email subscription because then I receive special offers that many people won't receive. However, it is extremely annoying to sift through so many promotional emails in one day. And I do see a few advertisements on Facebook, Twitter, Tumblr, and YouTube, which are starting to grow in number. I think this is what most companies are going to start to do in terms of mass marketing. I think this will allow companies to better pinpoint their target markets and consumer engagement.

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Why Music Plays A Big Role When It Comes To Branding - Forbes

Why Music Plays A Big Role When It Comes To Branding - Forbes | Social Media Marketing | Scoop.it
Why Music Plays A Big Role When It Comes To Branding
Forbes
I know, far it be for me to write an article which brings together music and branding.
Monique Moore's insight:

I thought this article from Forbes Magazine was really interesting and brought a topic to the surface that most people may not have paid any attention to. In this article, the author, Steve Olenski, discusses the aspects of music in branding. He describes how, if done correctly, music can be a key factor in the success of branding campaigns. He quotes the co-founder and CEO of Next Big Sound, Inc., Alex White, who says that “music brings value to a brand in three ways: identity, engagement, currency.” Basically, music allows a brand to stand out from their competitors in the industry. The example Steve Olenski gave was the P&G Thank You, Mom Olympics campaign. In this advertisement, the music keeps building intensity as the video clips go on. It holds your attention and makes you want to know how the commercial ends, even if it is only two minutes long. It tugs at your heartstrings and gives the commercial that power to be remembered. Now, the author also states how music can have a negative effect on a brand campaign if a company chooses an artist based on personal favorites instead of one that their consumers love and will represent the brand’s personality and values. I think that music within branding is very important because there are so many competing brands and this could be the answer to some company’s marketing problems. I also think it is a good job opportunity for the young adults in my generation who have a talent in this area.

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'SNL' Is Reclaiming Its Turf via Social Media — Just in Time

'SNL' Is Reclaiming Its Turf via Social Media — Just in Time | Social Media Marketing | Scoop.it
Saturday Night Live's 39th season has been, in many ways, one for the record books. Here, we look at the social strategy keeping the show on top.
Monique Moore's insight:

This article discusses how Saturday Night Live used social media to shed any negative comments made due to the transition of a new, younger cast for the 39th season. SNL was smart enough to utilize the most popular aspects of social media. They did #AskSNL on YouTube, #Freshman15 on Instagram, cast member Twitter takeovers and backstage looks across all platforms. With this type of engagement and interaction between fans and the show, the fans almost feel required to tune into the show. The reason this works so well is because the cast is relatively young and some of the funniest people on television. They also know how to keep things relevant since SNL pokes fun at current pop culture happenings. I think this strategic is perfect for a show like Saturday Night Live because it keeps the audience invested in watching the show even though the cast has changed. It’s a light and fun way to use social media, which I think is something that people prefer when they log into their accounts.

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