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Rescooped by Melissa Salas Blair from Business Improvement
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Key Steps To Building Your First Small Business Website

Key Steps To Building Your First Small Business Website | Social Media Marketing | Scoop.it

Via Daniel Watson
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Daniel Watson's curator insight, December 11, 2013 12:44 AM

 

A surprising high number of small businesses continue to operate without the benefit of a website, and this far into the digital age, customers are now far less likely to regard with favour a business that has yet to get its act together in this arena.


Accepting that the online world remains a mystery for many business owners and always will, others yet to embrace the need for a business website, are most likely just lacking the impetus that knowledge of how to proceed can bring to the table.


This excellent article, suggests that allowing prospects to find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers, and it offers seven steps to follow to build an affordable first small business website.

5stardelhihotels's curator insight, December 11, 2013 1:07 AM
nice post
harish magan's curator insight, December 13, 2013 10:18 PM

A surprising high number of small businesses continue to operate without the benefit of a website, and this far into the digital age, customers are now far less likely to regard with favour a business that has yet to get its act together in this arena.

 

Accepting that the online world remains a mystery for many business owners and always will, others yet to embrace the need for a business website, are most likely just lacking the impetus that knowledge of how to proceed can bring to the table.

 

This excellent article, suggests that allowing prospects to find you through a Google search or learn more about you after they’ve seen your other marketing material is key to creating and developing new customers, and it offers seven steps to follow to build an affordable first small business website.

Rescooped by Melissa Salas Blair from New Customer - Passenger Experience
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Creating Social Marketing That's Actually Social

Creating Social Marketing That's Actually Social | Social Media Marketing | Scoop.it
Despite dramatic marketing efforts to use social media, most businesses are experiencing little, if any, positive benefits from it. Here are three steps to fixing this problem.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, November 29, 2013 8:31 PM

As Ryan and Jake higlight in this study:

 

When it comes to reaching consumers, using social media as a broadcast medium clearly doesn't work. But our analysis suggests that businesses can do three things to improve the efficacy of their social media strategy:


- set the right expectations


- be social


- use the power of customer engagement.


While the study was done at the end of 2012, do you agree that these fundamentals still apply?

Lynda Slattery's curator insight, December 1, 2013 6:57 PM

Most of us are still a little disjointed when approaching social media for business purposes.  Great to have ongoing resource to challenge and guide us.

Rescooped by Melissa Salas Blair from Public Relations & Social Marketing Insight
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A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning

A Wonderful Visual Outlining The 7 Steps of Good Storytelling ~ Educational Technology and Mobile Learning | Social Media Marketing | Scoop.it

Today's post is one example of this collaborative co-construction of the content of this blog. I was sent this wonderful graphic from one of my readers and I found it very relevant to what we have been talking about in the digital storytelling section here in Educational Technology and Mobile Learning. The infographic below has been designed by CMA and features the 7 steps to the perfect story.


Via Jeff Domansky
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LaraBadioli's curator insight, December 2, 2013 7:59 AM

Know your hero inside and your monster outside: tell everything with the rulde 2+2. 

Nick Hester's curator insight, December 2, 2013 12:08 PM

Story telling is an extreemly effective marketing technique, its also more interesting for the recipient.

María Dolores Díaz Noguera's curator insight, December 5, 2013 3:40 PM

Great one.