Social Media Marketing
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Transform Personal Social Media Talent to Business Social Media Talent - Huffington Post

Transform Personal Social Media Talent to Business Social Media Talent - Huffington Post | Social Media Marketing | Scoop.it
Transform Personal Social Media Talent to Business Social Media Talent
Huffington Post
It's time to transform your personal skills on social media so that they can be translated into actionable business social media skills.
Margossian's insight:

When one thinks of social media they might refer to their own personal use. I know when I hear social media I think of how prevalent this communication source has become in my life. However, what real value does that hold in relation to the real world. The brand usage of social media is really only informing and developing on a low level of interaction and engagement. The question this article is asking is, is personal social media talent really working for businesses? Has the social media that we post come to uphold an insignificant value when it comes actually portraying a purpose in the world? When you think of sites such as Instagram or Facebook, most of the people who engage in the use of the social media sites and online communities aren’t posting credible, profitable or informative information, it more so pertains to the status of their own life. Business use social media as a tool in order to receive results. The complex social eco-system that exists in the business world thrives on those who inhibit it, which include employees trying to communicate for that company. However, if that employee does not understand how high their knowledge relating to social media must be at then that can be detrimental to the company as a whole. 

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Social Media, a Trove of Clues and Confessions - New York Times

Social Media, a Trove of Clues and Confessions - New York Times | Social Media Marketing | Scoop.it

In our last Marketing class we reviewed Chapter 1, which made me think about horizontal thinking. I remember in the beginning of the presentation, our professor, showed us pictures from Bonvue of random people, and asked us questions that pertained to partying. I was very shocked when she posted those pictures because I actually knew some of those people in them, and it made me wonder and think about, wow, it was this easy for someone to be able to acquire pictures of this. This realization really made me able to connect with this article. This was a Youtube video that showed a comedian, going up to random people and stating various facts about him or her which he had become acknowledged about via their Facebook, Instagram or Twitter. The reaction that some people had confirmed how unaware people are as to what information they choose to disclose on their profile. As the power-point from class had stated “ social media is meant to be a social experience.” I think that this video really showed how much one can learn from the hidden powers of social media. 

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Jumping the Gun: 3 Times Social Media Perpetuated False Crimes - Mashable

Jumping the Gun: 3 Times Social Media Perpetuated False Crimes - Mashable | Social Media Marketing | Scoop.it

Financial Post
Jumping the Gun: 3 Times Social Media Perpetuated False Crimes
Mashable
A hodgepodge of content from friends and brands alike, on social media it's easy to confuse trustworthy information with gossip.

Margossian's insight:

I think that this article provided deep insight and reaffirmed the fact that social media's power of influence continues to grow by the minute. Social media is such a prevalent power in the news and information platforms. People have become more reliant on the credibility of the social media exports such as Facebook or Twitter rather then referring to news sources such as Fox or NBC. The article mentioned various media stories that were spread because of the quickfire power that social media outlets possess versus one station or website a news station would use. The power of the hashtag, the re-tweet and the share button allows for those social media networks to share, promote and spread information at high speed. This article explains how valid information can be confused with gossip. One story that the article mentioned was called “ HIV Scare in the Tri-State Area,” this talked about how Facebook and Twitter spread the word of how police were searching for a man who was supposedly spreading HIV in the New York, Tri-State area. People began to share and re-tweet the story having this report spread very quickly. However, in the end this story turned out to be false. However, because people think that Facebook and Twitter are reliable social media outlets when it comes to finding out trustworthy information, the belief of false stories is a reoccurring problem.

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Social media can give banks an inside look at potential borrowers - Atlanta Journal Constitution

Social media can give banks an inside look at potential borrowers - Atlanta Journal Constitution | Social Media Marketing | Scoop.it
Social media can give banks an inside look at potential borrowers Atlanta Journal Constitution The personal information that friends share on social media websites is being used by a growing number of financial institutions to build a credit...
Margossian's insight:


The title of the article is “ Why Rick Pitino's social media stance is taken out of context.” According to the article University of Louisville men's basketball coach Rick Pitino was very upset that Fox news posted a tweet about his comment to his players via social media. His quote essentially said that he believes social media is a waste of time, and that those who read social media “ are not all there.” He believes that social media is a waste of time, and those who do waste their time on social media underachieve. Pitino even has a strict no twitter policy for his players. I found this article interesting because you would think that a basketball coach would look at social media as postive outlet, something that could spread publicity and awareness for his team. Through social media people can become more aware about the status and success of his team. However, I do think that Pitino made a valid point in say that social media can shift the true meaning of a message, and that it a times can not always be reliable.



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England captain Casey Stoney reveals she was concerned by social media ... - The Independent

England captain Casey Stoney reveals she was concerned by social media ... - The Independent | Social Media Marketing | Scoop.it
The Independent
England captain Casey Stoney reveals she was concerned by social media ...
The Independent
Fears of abuse on social media held her back from being open in the past, she says.
Margossian's insight:

I think that this article depicts exactly how much power of influence social media has come to have. Casey Stoney, captain and famous Football player, reveals in this article that she was afraid to come out about openly being gay because of social media. She was worried whether or not her new status would cause a positive or negative reaction from her fans and the world of social media, however she was pleasantly surprised with all of the positive support she received. I think one valid point that Casey brought up was she was afraid because she was worried that her coming out would confirm stereotypes that already exist about female football players. She states that she was also afraid of Twitter, if this news leaked what kind of Tweets would be posted. It was amazing to see how a famous Olympic football player, who has amazing talent, is afraid of what other could say about her and how that would ruin her reputation. This article really enhances the power of social media networking sites such as Twitter. She states that there could be more than a thousand tweets that could be posted and then people can re-tweet that. Twitter is an online social networking site, but it is clear how much power this network possesses.  

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