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Rescooped by Linda Emerson from Social Media Marketing
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It's 10 PM ... Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits

It's 10 PM ... Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits | Social Media Marketing | Scoop.it

“Read through some new data about reader retention and visit times.”


Via Ricard Lloria, John van den Brink, Linda Emerson
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Linda Emerson's curator insight, March 19, 2014 1:32 AM
The strategic posting of blogs and other social media statements is critical to reaching your target audience at the time they are most likely to respond. Posting your dinner menu before your followers have had their first cup of coffee might not be the most advantageous time to discuss your chef's dinner special.
Rescooped by Linda Emerson from AtDotCom Social media
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It's 10 PM ... Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits

It's 10 PM ... Do You Know Where Your Audience Is? How Time of Day Predicts Return Visits | Social Media Marketing | Scoop.it
“Read through some new data about reader retention and visit times.”
Via Ricard Lloria, John van den Brink
Linda Emerson's insight:
The strategic posting of blogs and other social media statements is critical to reaching your target audience at the time they are most likely to respond. Posting your dinner menu before your followers have had their first cup of coffee might not be the most advantageous time to discuss your chef's dinner special.
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Rescooped by Linda Emerson from Content Marketing
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How To Revive Old Blog Content

How To Revive Old Blog Content | Social Media Marketing | Scoop.it
“If you’ve been blogging for a while, even if it’s just once a week, it won’t take long to accumulate an archive of “old content.” Some of the content will be great at bringing in traffic from Google Search and links on other websites and regular social media shares, but what about the rest? If you have old articles on your site which you think should be bringing in more traffic than they are, this post is for you. Why Revive Old Blog Content? First, this isn’t about trying to get random old content, like this video, to keep popping up:”
Via Ray Hiltz
Linda Emerson's insight:
If you've been blogging for some time, you've probably attracted several new followers since the day you first posted. Why not go back through some of your older posts and refresh them for your new followers? It's a good way to stimulate conversations that are waiting to be had.
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Rescooped by Linda Emerson from Public Relations & Social Marketing Insight
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How Cat Videos Are Killing Your Credibility | Rohit Bhargava

How Cat Videos Are Killing Your Credibility | Rohit Bhargava | Social Media Marketing | Scoop.it
Real experts don’t talk about cat videos.There is a strangely troubling trend I have come across recently that seems to be once again afflicting presentations at business events around the world. It comes down to the ubiquitous cat video – and its closely related cousin, the animated cat GIF. Don’t get me wrong. I like a cute kitten as much as the next guy. But there’s a problem with this feline frenzy.Cat videos are a backward looking cliche about the insignificance of the web whose time has come and gone – much like the once frequent quip about Twitter being a great place to share what you had for lunch. I think it is safe to say the impact of Twitter is way beyond lunch orders. And the Internet has moved beyond cat videos....
Via Jeff Domansky
Linda Emerson's insight:
Yes, they're a cute diversion but are they increasing your business or merely providing entertainment for your customers?
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