Social Media Marketing
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social media

social media | Social Media Marketing | Scoop.it
Social Media New Boys

Via CESSON
Kaitlyn Bajorek's insight:

This article discusses all the fairly new social media sites; Vine, Instagram, Google +, and Snapchat.  This sites became so popular due to the fact that they can all be used on mobile devices.  Seeing how mobile devices are always right in someones hand this is the ideal way for marketers to market their products.  I know personally I rarely use my computer and I am usually just looking things up on my cell phone or tablet.  So, the best way for a marketer to promote a product is through mobile apps.  That allows for easy access and also the ability to share the content quickly and efficiently.  

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CESSON's curator insight, April 15, 2014 7:00 PM

new kids on the block!

Ng Keng Hoe's curator insight, May 13, 2014 11:59 AM

Amazing facts that leads all marketers to jump inside the social media traffic. With more and more people involve in the internet, so does the marketers increase on focusing in this huge potential market. High volume could be reach and right audience could be found easily through social media. 

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5 Social Media Marketing Myths You Must Ignore

5 Social Media Marketing Myths You Must Ignore | Social Media Marketing | Scoop.it
The whirlwind world of social media is like Pandora’s box – it holds powerful tools that can seriously boost your business to attract new customers, retain loyal ones, and engage the digital world…...
Kaitlyn Bajorek's insight:

This article gives an insight into the myths that come along with social media marketing.  Seeing how social media marketing is whats hot in marketing and what is hiring this article was really interesting to read.  I know that social media is a 24/7 thing but I never thought of how that affected businesses trying to market on the sites.  In this article it talks about how things should be sporadically posted even if you are not on the clock working.  In order to distinguish your business from the others you need to be aware of the things people want and when they are on the sites.   

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Top 10 Social Media Tips for Small Businesses

Top 10 Social Media Tips for Small Businesses | Social Media Marketing | Scoop.it
To help you learn the benefits of using social media for your small business, read our eBook, “Top 10 Social Media Tips for Small Businesses.” (Get the necessary tools to build a strong social media marketing presence for your small business:
Kaitlyn Bajorek's insight:

This article goes on to discuss the tips of using social media in a small business.  A lot of the time small businesses do not know how to work with social media due to the fact that they are new, small, and a lot of the time have no idea what social media actually is.  I find it very beneficial for small businesses to use social media.  Over the summer I interned with a local small business that was just opening and our main focus was posting things on social media.  One of the benefits of it was that the locals were all about sharing with the community and welcoming in a new owner. The only issue I found with it was that the owner had no idea anything about social media and did not have the time to post after my internship was over.  A small business owner must make sure that they set time aside to post on the sites in order to get the benefits of social media marketing.

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Tweet success: Small businesses turn to social media marketing to build brands - MiamiHerald.com

Tweet success: Small businesses turn to social media marketing to build brands - MiamiHerald.com | Social Media Marketing | Scoop.it
DigitalJournal.com Tweet success: Small businesses turn to social media marketing to build brands MiamiHerald.com At a time when 85 percent of buyers go online to research purchases, successful social media marketing has the potential to generate...
Kaitlyn Bajorek's insight:

This article discusses how social media marketing is essential for all small businesses.  It talks about a Miami based company that tweets a picture every day to his 7,000 followers and then by afternoon sees a rush of customers come in looking for the rare craft beer.  Throughout the article they also go on to discuss how knowing your target audience is one of the most important aspects of social media marketing.  I believe that while doing this type of marketing you is targeting a younger crowd because that is basically who is on these social media sites.  Another aspect that they brought up in the article is that this is used mostly to keep their customers because people are more likely to follow a company that they have already purchased from.  Over the summer I interned for a local small business and he wanted me to look into the social media aspect of Marketing.  For this business I didn’t think that social media worked out well at all.  It was a brand new appliance store and that would be targeting an older crowd.  This proved that looking into the target audience is the most important aspect.  

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