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Three Ways To Reframe A Problem To Find An Innovative Solution

Three Ways To Reframe A Problem To Find An Innovative Solution | Social Media Marketing | Scoop.it

Reframing a problem helps you see it as an opportunity, and Seelig offers three techniques for finding innovative solutions:

1. Rethink The Question

Start by questioning the question you’re asking in the first place, says Seelig. "Your answer is baked into your question," she says.

Before you start brainstorming, Seelig suggests you start "frame-storming": brainstorming around the question you will pose to find solutions. For example, if you’re asking, "How should we plan a birthday party for David?" you’re assuming it’s a party. If you change your question to, "How can we make David’s day memorable?" or "How can we make David’s day special?" you will find different sets of solutions.

 


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Maggie Lawlor's curator insight, September 11, 2015 2:45 AM

To really make this work, add a dose of people who DON'T think like you - those you regularly disagree with, or wonder what planet they are on.  The follow these three techniques and stay open to all the ideas generated.

Ian Harris's curator insight, October 10, 2015 1:50 AM

Brain fodder!

Nancy Barnett's curator insight, October 14, 2015 10:36 AM

I love this idea about "frame-storming". The answers we get do depend on the way we ask the question. 

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More Companies Are Cashing In on Underused Resources

More Companies Are Cashing In on Underused Resources | Social Media Marketing | Scoop.it

“LiquidSpace, which has been called the ‘Airbnb of work spaces,’ has brought collaborative consumption to the world of office space,” write Kurt Matzler, Viktoria Veider and Wolfgang Kathan, all of University of Innsbruck in their article “Adapting to the Sharing Economy,” in the Winter 2015 issue of MIT Sloan Management Review. But the idea of sharing unused resources and capacities extends further, to companies that aren’t totally built around the collaborative model. Indeed, the authors write, the opportunity to profit from the sharing economy “is an especially promising strategy when particular assets cannot be acquired by everyone due to the large amount of capital associated with owning them.”

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How to Get Your First 1000 Followers on Pinterest

How to Get Your First 1000 Followers on Pinterest | Social Media Marketing | Scoop.it
Although there isn't much talk about Pinterest these days, it doesn’t mean you should ignore it. It’s actually one of the highest converting social sites on
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This Secret Twitter Hack Creates a Twitter List Out of Everyone Who Mentions You

This Secret Twitter Hack Creates a Twitter List Out of Everyone Who Mentions You | Social Media Marketing | Scoop.it
Having trouble keeping up with the people who mention you on Twitter? No problem. This Twitter hack automatically adds everyone who mentions you to a list.

Via Neil Ferree
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malek's curator insight, June 28, 2015 4:51 PM

Looks handy, have to give it a try.

Small Business Online Solutions - Patant Consultants's curator insight, June 28, 2015 7:30 PM

Great recipe. Useful Twitter growthhacking tip.

Andrew Greenyer's curator insight, June 29, 2015 5:41 AM

A useful hack to build up a list of potential contacts

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Six Unbelievable Social Media Facts | Post Planner

Six Unbelievable Social Media Facts | Post Planner | Social Media Marketing | Scoop.it
Think you know all the facts about social media? Think again! These 6 mind-blowing social media facts will definitely surprise you.

Via Jessica Kelly
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Jessica Kelly's curator insight, November 18, 2014 5:28 PM

The post promises these will blow your mind. I have to admit the fact that 95% of FB wall posts are ignored by brands is a stunner. That's just a big "WTF?" for me. Which others surprised you?

Aileenexa's curator insight, November 18, 2014 11:09 PM
vgh
Chuck Taylor's curator insight, November 19, 2014 10:35 AM

Great stats that we need all pay attention to.

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How To Manage Your Social Media Presence

How To Manage Your Social Media Presence | Social Media Marketing | Scoop.it

Before you can expect to influence your social media connections, you'll want to make sure your top social profiles showcase your expertise in the best light possible.

 

Here's a systemized process for doing exactly that so you can better manage your social media presence and influence with your audience.


Via Neil Ferree
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Neil Ferree's curator insight, September 4, 2014 2:10 PM

Once you've completed this first phase, you will be in a much better position to expand and grow your social media presence.


Get in touch if you would like to arrange a 1-on-1 Hangout to discuss this social marketing model in more detail.

Gordie Chase's curator insight, September 5, 2014 5:00 PM

Many of the automated solutions don't work as well as you would like them to.

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Secrets to a Powerful Blog Post

Secrets to a Powerful Blog Post | Social Media Marketing | Scoop.it
As a blogger, finding the right words can make all the difference. Learn the six secrets to creating a powerful blog post every time!

Via Neil Ferree
Jooste Henning - Social Media Business Boosters's insight:

A good read to get some valuable tips in the world of Blogging!

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Neil Ferree's curator insight, September 2, 2014 2:37 PM

You already know the business value in running a business blog. Follow these tips from Rebekah to get the most from your efforts. Manage your social media presence all along the way.

Sylvie BH's curator insight, September 3, 2014 4:56 AM

Clear, really helpful to make a relevant blog ! 

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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Social Media Marketing | Scoop.it

...In the altogether illuminating 1994 volume The Psychology of Writing (public library), cognitive psychologist Roland T. Kellogg explores how work schedules, behavioral rituals, and writing environments affect the amount of time invested in trying to write and the degree to which that time is spent in a state of boredom, anxiety, or creative flow.

 

Kellogg writes:

"[There is] evidence that environments, schedules, and rituals restructure the writing process and amplify performance… The principles of memory retrieval suggest that certain practices should amplify performance. These practices encourage a state of flow rather than one of anxiety or boredom. Like strategies, these other aspects of a writer’s method may alleviate the difficulty of attentional overload. The room, time of day, or ritual selected for working may enable or even induce intense concentration or a favorable motivational or emotional state. Moreover, in accordance with encoding specificity, each of these aspects of method may trigger retrieval of ideas, facts, plans, and other relevant knowledge associated with the place, time, or frame of mind selected by the writer for work."...


Via Jeff Domansky
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Benjamin Labarthe-Piol's curator insight, September 1, 2014 9:58 AM

great

Manya Arond-Thomas's curator insight, September 1, 2014 1:04 PM

The trick is knowing your optimal environments, rituals, etc. that enhance and amplify your ability to write.  For example, it was only in 2013 that I realized that I actually write more easily in public environments (like cafes) where I can be anonymous, but still in the energy field of others.

Jaydin Nies's curator insight, September 21, 2016 2:40 PM

Having a hard time getting through your day? Stressed or anxious? Try making a routine for yourself, here is how it helps.

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Generation J are the C-level leaders in Organizations Today - Social Media Pearls

Generation J are the C-level leaders in Organizations Today - Social Media Pearls | Social Media Marketing | Scoop.it
If you are pitching to the C-suite leaders, the chances are you are selling to Generation J. Generation J are the C-level leaders in organizations today.
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Rescooped by Jooste Henning - Social Media Business Boosters from WHY IT MATTERS: Digital Transformation
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Mobile is eating the world: It Changes Everything via @a16z

We’ve shared a lot of data about whether and why ‘this time is different’. But beyond that, why is the tech market opportunity larger than any time in history …

Via Farid Mheir
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Fred Hagerman's curator insight, June 30, 2015 8:09 AM

Great slides from Andreessen Horowitz on Mobile's impact.

Jean-Marie Grange's curator insight, July 2, 2015 11:25 AM

Mobile is getting in every hand!

Eric Morineau's curator insight, July 5, 2015 7:31 AM

ajouter votre perspicacité ...

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How Can You Create Pinnable Content If You're Not a Visual Brand?

How Can You Create Pinnable Content If You're Not a Visual Brand? | Social Media Marketing | Scoop.it
A complete guide to Pin-worthy images and Pinnable content, regardless of your niche or design skills.
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Social media builds brand loyalty. 11 compelling case studies

Social media builds brand loyalty. 11 compelling case studies | Social Media Marketing | Scoop.it
60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans.Facebook users who ‘like’ a brand’s Facebook page are 33% more likely to buy a product, and 92% more likely to recommend a product to others. (source: Chadwick Martin Bailey)

These facts suggest social media builds brand loyalty. But does it?

See for yourself. Here are 11 compelling case studies that prove social media builds brand loyalty....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 28, 2015 11:46 PM

These are terrific social marketing lessons with the ROI and facts to back up the success.  Read them and learn.  9/10

Marco Favero's curator insight, June 29, 2015 4:58 AM

aggiungi la tua intuizione ...

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare] | Social Media Marketing | Scoop.it
Get 30 tips for creating and promoting engaging content on social media.

Via Neil Ferree
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Neil Ferree's curator insight, November 18, 2014 12:14 PM

Here's how many marketers handle their social media strategy:


  1. Craft update.
  2. Select Facebook, LinkedIn, and Twitter
  3. Auto-publish updates to all three networks.
Ted Perlmutter's curator insight, November 19, 2014 1:13 PM

Tips, tips and more tips

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Top 20 LinkedIn Tips from the Experts

Top 20 LinkedIn Tips from the Experts | Social Media Marketing | Scoop.it
Get the best advice on how to enhance your influential ability on LinkedIn! Here are the top 20 tips you can learn from.

Via Neil Ferree
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Neil Ferree's curator insight, August 26, 2014 2:43 PM

LinkedIn is one of the best social channels for growing your business contacts and increase your social media presence.

Gilberto Galea's curator insight, August 26, 2014 4:21 PM

Great tips!

cairoqween's curator insight, August 27, 2014 12:09 AM

This is perfect for my blog

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Best Google Plus Real Estate Articles For August 2014

Best Google Plus Real Estate Articles For August 2014 | Social Media Marketing | Scoop.it

The Best Google Plus Real Estate articles for August 2014. See some of the well written and helpful content found on Google+ for Real Estate.


Via Neil Ferree
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Neil Ferree's curator insight, August 28, 2014 2:36 PM

We've all seen the Google+ Mashups of the best of articles on how to make the most of using Google+.


These R.E. articles is from the real estate perspective by Bill Gassett The Top REMAX Pro in the greater Boston area.

Bill Gassett's comment, August 28, 2014 2:46 PM
Thanks very much for sharing my friend!
Bill Gassett's comment, September 1, 2014 12:25 PM
Thanks for the scoop Jerry!
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The Boy Who Invented Email -- History of Email (Part 1)

The Boy Who Invented Email -- History of Email (Part 1) | Social Media Marketing | Scoop.it

In 1978, a 14-year-old boy invented email.He created a computer program, which he called "email," that replicated all the functions of the interoffice mail system: Inbox, Outbox, Folders, Memo, Attachments, Address Book, etc., the now familiar parts of every email system.

 

On August 30, 1982, the US government officially recognized V.A. Shiva Ayyadurai as the inventor of email by awarding him the first US Copyright for "Email," "Computer Program for Electronic Mail System," for his 1978 invention. This was awarded at a time when Copyright was the only way to protect software inventions.

 

Email, however, emerged from somewhat unlikely circumstances. Email wasn't created, with a massive research budget, in big institutions like the ARPANET, MIT or the military. Such institutions had thought it "impossible" to create such a system, believing it far too complex.Email was created in the heart of inner city Newark, NJ, at a relatively small institution, with little to no funding.

 

Shiva was given something that big institutions, however, may have found hard to provide: an ecosystem of loving parents, a wonderful mentor, dedicated teachers and a collegial environment where he was treated as an equal though his colleagues were 20 to 40 years older.In that ecosystem, Shiva thrived, and the world got email!...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 1, 2014 2:35 AM

Really enjoyable storytelling and long weekend reading.

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3 Content Creation Strategies That Will Help You Prosper

3 Content Creation Strategies That Will Help You Prosper | Social Media Marketing | Scoop.it

Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?

 

Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.

 

To show you how you can gain more traffic through content creation, I’ve created an infographic that breaks down all the strategies you need to follow. From increasing readability to gaining more social shares, the steps in this infographic will help you increase your traffic...


Via Jeff Domansky
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Jeff Domansky's curator insight, August 31, 2014 12:58 AM

Neil Patel has three smart content tactics to help you get better content marketing results.

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Design Beautiful Ebooks Using Powerpoint

Design Beautiful Ebooks Using Powerpoint | Social Media Marketing | Scoop.it
You don't have to have an art degree to make a beautiful Ebook! Here's how to do it in four, simple steps.

You spend a lot of time making sure the content that goes into your Ebooks is unique and of high quality, right? So why wouldn’t you do the same with your Ebook design?


Via Baiba Svenca
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Paula King, Ph.D.'s curator insight, July 29, 2014 10:33 PM

Using PowerPoint no less. 

Linda Jones's curator insight, August 1, 2014 11:47 AM

Looks interesting. 

Tony Guzman's curator insight, August 11, 2014 11:30 AM

Great tips to help you create an eBook via PowerPoint.