Mobile & Social Media Marketing
6 views | +0 today
Follow
 
Rescooped by Gabriela Saltiel from Towson University Class Project - The Arc
onto Mobile & Social Media Marketing
Scoop.it!

Hotel project looks to partner with Ball State

Hotel project looks to partner with Ball State | Mobile & Social Media Marketing | Scoop.it
A new downtown  Muncie project is looking to partner with Ball State in order to train people with disabilities to work in hospitality fields.

Via Towson University Class Project- The Arc
more...
Towson University Class Project- The Arc's curator insight, December 2, 2014 12:05 PM

A new downtown Munice hotel is planned to open in the summer of 2015. It will be the first of its kind to provide hospitality training for people with disabilities. Once they complete the program, “participants will receive a workforce credential endorsed by the Indiana Hospitality and Restaurant Association, allowing them to work at any hotel or restaurant in the state of Indiana.

 

The article focuses on a potential partnership with Ball State that could possibly “provide the opportunity that when people leave [their] training institute with their workforce credential, they can maybe apply more classes to that to earn a bachelor’s degree or an associate degree in whatever field that they choose”. No actual program partnerships have been finalized yet but Ball State is in support of the hotel. The first class of students will start in January 2016.

 

This is a great opportunity to help people with disabilities learn skills that they can use to acquire a job. It is a great way for them to meet new people and spend time interacting with others. Please support The Arc. Find out more information and help support our class project by visiting http://marketing4ebusines.wix.com/the-arc-fundraiser Thanks!

Your new post is loading...
Your new post is loading...
Rescooped by Gabriela Saltiel from Mobile Marketing News
Scoop.it!

Study: Hispanics Are More Open To Mobile Technology Than Others

Study: Hispanics Are More Open To Mobile Technology Than Others | Mobile & Social Media Marketing | Scoop.it
Latinos are more open to mobile technology than others, new PWC study says.

Via Mobilozophy, LLC.
Gabriela Saltiel's insight:

         A study done by Price Waterhouse Coopers on mobile technology found that the Hispanic population is more disposed to positively receiving this technology. Hispanics are the largest minority group in the United States, also the one that is growing the fastest.

         The study found many areas were Hispanics responded better to mobile marketing than other segments of the population. Hispanics were found to engage more on the different capacities of this on-growing way for companies to promote themselves and reach their customers. Hispanics are more likely than non-Hispanics to “use location-based apps, conduct banking from their phones, use mobile payments, and use coupons” (Baral, 2014). Therefore, Hispanics use more of the different features that are offered than other people.

         My insight on this topic is that marketing teams at companies and firms should re-think the way they target Hispanic consumers. After reading about the study, if I were part of a marketing team, I would consider marketing more to the Hispanic population through mobile ads, while giving them a possibility to conduct their payments, etc directly from their smart-phones. 

more...
No comment yet.
Rescooped by Gabriela Saltiel from Hospitality Digital Marketing & Beyond
Scoop.it!

Google Officially Launches "Mobile-Friendly" Labels In Mobile Search Results

Google Officially Launches "Mobile-Friendly" Labels In Mobile Search Results | Mobile & Social Media Marketing | Scoop.it
After months and months of testing, Google has just officially launched the mobile-friendly label in the mobile search results. In an effort to help mobile

Via Bonnie Burns, Alexandre Guapyassu
Gabriela Saltiel's insight:

This article talks about how last week Google launched a new feature for their search engine through mobile/smart phones. Google realized that it was confusing and time consuming for users to go through a search and end up in a website that was not mobile-friendly. This caused users to become frustrated because the time they had spent looking for something had been a waste if the page was not readable. Because of this, they decided to create an algorithm that can recognize the websites that are mobile friendly, and place this mini “mobile-friendly” text along with the Google search. The company said their algorithm needs to recognize if the text is readable on mobile, if the images are easily seen, and if they have links that are easy to click on. If these things are detected and the page seems like it will be accessed easily on mobile, then it will be listed as mobile-friendly. 

 

 

 

 

more...
Bonnie Burns's curator insight, November 18, 2014 12:13 PM

In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads “Mobile-friendly” as the first part of the search result’s snippet. Google said it can be a “frustrating experience for our mobile searchers” to end up on a web page that is not mobile-friendly, thus they are adding the label to their mobile search results to communicate this to the searcher.

Shannon K. Steffen's curator insight, November 18, 2014 3:29 PM

Google is experimenting with a new search engine ranking algorithm for mobile friendly web sites. Here's some great tips on how you qualify to show such a label for your web pages.

CTD Institute's curator insight, November 19, 2014 9:48 AM

Definitevily a great feature, specially for individuals with disabilities who rely on their mobile!

Rescooped by Gabriela Saltiel from Hospitality Digital Marketing & Beyond
Scoop.it!

How Hyatt uses mobile to improve the customer experience

How Hyatt uses mobile to improve the customer experience | Mobile & Social Media Marketing | Scoop.it
This time last year, our own Ben Davis reviewed Hyatt’s multichannel web presence taking in everything from its desktop site, social channels and mobile apps.

Via Alexandre Guapyassu
Gabriela Saltiel's insight:

This article was a great way to see how a company can step up their game through social media and mobile marketing. The author explains how Hyatt started to take customer engagement more seriously, and they took the right steps to prove this.

 

The first examples they show are of various tweets from guests who were staying at their hotels, and below that they show how the @hyattConcierge account replied to all of those guest's tweets. Even if it was a complaint from a customer, they replied to make sure the staff was on top of the situation. They usually  reply to most people within 10 minutes, which generates a feeling of closeness from business to consumer. 


Hyatt's mobile app was also updated. It went from having a very raw design to a clean, user-friendly, and easy to navigate aspect. They added a cleaner looking calendar to select dates of arrival/departure, as well as maps of the hotel's location. 

 

Being able to see the tweets and new design of Hyatt's mobile app was a great way to realize how these things can make such a big impact from a consumer's standpoint. Marketers should be on top of the little and big details everyday and working towards improving customer experience through mobile and social media. 

more...
Emily McCormick's curator insight, November 7, 2014 3:48 PM

This article examines the improvements Hyatt had made in its mobile communication and mobile marketing to its consumers. As compared to last year’s performance, Hyatt has improved the mobile usability and mobile experience of booking a reservation.

 

In addition to a better user-friendly and visually appealing mobile app and mobile website Hyatt has also made improvements on social media interactions with guests on Twitter. Hyatt has been more responsive to guests who are complaining about a bad customer experience or service. The hotel chain has addressed individual’s concerns in a timely manner and attended to the guests’ needs with a personal touch.

 

Being able to respond to consumers in real-time is vitally important for a brand that stresses high quality customer service. Hyatt is able to use Twitter to monitor its guests’ experiences and perceptions of the hotel’s service. Both social media and mobile devices allow Hyatt to create an all-around better experience for the guests and most importantly to keep the brand on the forefront of the gusts’ minds.

Scooped by Gabriela Saltiel
Scoop.it!

The Future Of Marketing Combines Big Data With Human Intuition - Forbes

The Future Of Marketing Combines Big Data With Human Intuition - Forbes | Mobile & Social Media Marketing | Scoop.it
Marketing technology does not mitigate the need for marketing guts, but it can help us tell the difference between an inspired idea and a bad lunch.
Gabriela Saltiel's insight:

In this article “The Future of Marketing Combines Big Data With Human Intuition,” the writer explains how marketing will soon become a combination of technology and the intuition of marketers.

Scientists have conducted studies where they found the brain to respond faster to its own biological information and thoughts than to information conducted through research. On the other hand, there is also research that says the contrary to this. Other research says that people’s judgments are as random as flipping a coin. They also explain how computers and data now a day are much smarter and faster than humans. However, this technology cannot perform without the guidance and help of a human. The idea is that humans take advantage of this enormous advance in technology and use it towards improvement in customer experience and research.

My personal insight is that human intuition can sometimes be very trustworthy and there is nothing like the feeling of “taking a risk” just because your gut tells you so. Humans should not ignore this feeling. However, it is undeniable that technology almost never fails and is the best way to complement humans. I believe that as the article says, humans and big data should work together towards better results. 

more...
No comment yet.
Rescooped by Gabriela Saltiel from SEO and Social Media Marketing
Scoop.it!

Talkwalker: New Google for Social Search

Talkwalker: New Google for Social Search | Mobile & Social Media Marketing | Scoop.it

'Filtering, sorting, exporting to excel/powerpoint, tagging results, user management are some of the very basic but effective features you will see on every screen to enhance the productivity while running social media campaigns.


Talkwalker is an incredibly easy to use tool, has a new dimension all together, very recently I was introduced to the new Talkwalker Social Search tool; You will be amazed to see the simplicity with which Talkwalker powers any search. Just put the keyword of your choice and in few minutes you have an entire dashboard in front of you! You see most recent results, reach, demographics and many more things.

 

Isn’t it something similar to Google web search? That’s why I call Talkwalker as new Google for Social search'.


Read More: http://www.business2community.com/social-media/talkwalker-social-search-like-google-social-media-review-01000937

Talkwalker Site: https://www.talkwalker.com/en/social-media-analytics-search/


Via Antonino Militello
Gabriela Saltiel's insight:

This article talks about a new search engine like Google but for social media. The name of the site is “Talkwalker,” and it provides companies’ full insight of where their company stands so they can be able to handle their social media platforms properly.

You can see in what platform you have more engagement, and then see your top active users in each of the platforms. This is great because you can see who your most engaged consumers are, and what they are saying about your brand. It also gives companies the chance to have a “conversation” with their customer and respond to their tweets/fb posts. The biggest perk of Talkwalker is that it is completely free, unlike other sites that do a similar thing and you have to pay a lot of money.

This search engine me reminded me of a simple Google Analytics. The benefit of this one is that it gives the person searching an easier time searching and also an easier time understanding the information they provide you. I think that sites like this are continuously being developed and improved, and will continue to grow and impress consumers in the near future. 

more...
malek's curator insight, September 9, 2014 9:15 AM

The more simple the technology The better it works. Talkwalker is one of the easiest tool to amplify your Social Media Management.

I have 3 reasons to like Talkwalker

1. Providing Insight not just Analytics

2. 100 influencer for each topic

3. List of syntax for sharp search

Mai-li Gammage's curator insight, September 12, 2014 9:53 AM

This rocks!!!! what a little nugget of gold!! x

infosourcer's curator insight, September 25, 2014 7:40 PM

Looking forward to checking it out-sounds very promising :)

Rescooped by Gabriela Saltiel from Towson University Class Project - The Arc
Scoop.it!

Hotel project looks to partner with Ball State

Hotel project looks to partner with Ball State | Mobile & Social Media Marketing | Scoop.it
A new downtown  Muncie project is looking to partner with Ball State in order to train people with disabilities to work in hospitality fields.

Via Towson University Class Project- The Arc
more...
Towson University Class Project- The Arc's curator insight, December 2, 2014 12:05 PM

A new downtown Munice hotel is planned to open in the summer of 2015. It will be the first of its kind to provide hospitality training for people with disabilities. Once they complete the program, “participants will receive a workforce credential endorsed by the Indiana Hospitality and Restaurant Association, allowing them to work at any hotel or restaurant in the state of Indiana.

 

The article focuses on a potential partnership with Ball State that could possibly “provide the opportunity that when people leave [their] training institute with their workforce credential, they can maybe apply more classes to that to earn a bachelor’s degree or an associate degree in whatever field that they choose”. No actual program partnerships have been finalized yet but Ball State is in support of the hotel. The first class of students will start in January 2016.

 

This is a great opportunity to help people with disabilities learn skills that they can use to acquire a job. It is a great way for them to meet new people and spend time interacting with others. Please support The Arc. Find out more information and help support our class project by visiting http://marketing4ebusines.wix.com/the-arc-fundraiser Thanks!

Rescooped by Gabriela Saltiel from Hospitality Digital Marketing & Beyond
Scoop.it!

Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered

Facebook Changes Stripes Once Again, Organic Brand Posts Now Endangered | Mobile & Social Media Marketing | Scoop.it
Facebook late Friday announced yet another push to reduce the number of organic brand posts it says are cluttering its users' newsfeeds. In an update to its "volume and content controls for
promotional posts" taking effect in January 2015, Facebook said it will further limit the number of promotions posted organically by brands to the users who liked them. Facebook did not disclose the
magnitude of the new controls, but said they would affect organic posts that "feel too promotional," and cited

Via Alexandre Guapyassu
Gabriela Saltiel's insight:

Last Friday, Facebook came out with a new way it will handle organic ads in the future. They said they would become more strict on promoted posts by brands directly placed on people's home pages. The company did not provide too much detail about this change they are making, however Facebook did say that they are stopping any promotions that look too much like ads. This new move provides a big benefit to Facebook. Brands will now be "forced" to pay for Facebook for 'paid strategies,' which will now be the only way for these brands to get their consumer's attention. 

Brands will have to adjust to Facebook's new strategy, and come up with new ideas for how they want to promote themselves to their consumers. They will also have to re-think about budget because the new promotions will be paid instead of organic.

more...
No comment yet.
Scooped by Gabriela Saltiel
Scoop.it!

Three Ways Small Businesses Can Grow With Social Media

Three Ways Small Businesses Can Grow With Social Media | Mobile & Social Media Marketing | Scoop.it

Those are the three ways small businesses can grow with social media. To read more interesting articles visit Activate Design Blog.

Gabriela Saltiel's insight:

This article talks about how it is harder for smaller businesses to grow and reach out to more customers/followers through social media platforms. Since they have a small team in general, they probably do not specifically have a social media team (possibly only one person in charge of it). The article says that the person in charge of social media in a small firm spends hours taking care of it, however does not accomplish what big businesses accomplish. The author gives three main tips for these small businesses to succeed in social media. 

The first tip is to "interact with one’s followers." By doing this, the consumer not only feels more engaged to the brand, but they feel like they are talking to someone who actually cares.

The second and third tips were "identifying one’s target audience" and "going after them." If you know your target market, then you know what content to post, who you are trying to reach, what they like, etc. Material posted will be more tailored towards this specific group. 

If these three things are successfully done, it can have a huge impact on a person’s business. 

 

more...
No comment yet.
Rescooped by Gabriela Saltiel from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

4 Companies Creatively Using Social Media to Evolve Their Brand

4 Companies Creatively Using Social Media to Evolve Their Brand | Mobile & Social Media Marketing | Scoop.it

Brands can use social media in creative ways, but here are some that just nailed it.


Via Kamal Bennani
Gabriela Saltiel's insight:

This article explains how social media can make people feel connected to a brand and “bring out emotion.” They point at 4 specific brands that have done an amazing job at certain campaigns on social media platforms.

The first brand is AMC with the show “Breaking Bad,” and the platform was Facebook. They developed an ad with the show’s logo where people could type their names in. There were so many fans that were obsessed with the show, that there were a great number of people uploading these images as their profile pictures.

The second example the article gave is from the “Make-A-Wish” foundation through their Twitter account. There was a kid in San Francisco who’s wish was to become a hero for one day, so the organization created the hashtag #SFbatkid. They explain how a simple hashtag went viral and turned into a big campaign, with everyone in the city taking part of making the kid’s wish come true.

The third campaign they write about is from Oreo and their Vine account. Even though not many brands are currently using their vine account, as it’s hard to convey a brand’s image through a 6-second video, Oreo is showing different ways the cookies can be used as snacks. The videos are very engaging and clearly convey the brand’s image.  

The fourth example they give is IKEA through Pinterest. This account gives the customers of the company many ideas of spaces to build and what materials they need for it. After browsing through this Pinterest account for a while, it is guaranteed that they’ll take a trip to ikea.

My personal insight is that when a brand does it right on social media, it can have a huge positive impact on the way people see it and motivate consumers to want more. Social media can be a way for people to identify themselves through a brand and share experiences. 

more...
No comment yet.