Marketing Buzzwords | Social Media Today | Social Media Marketing | Scoop.it

Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. Some of the other terms are buzzworthy, but still not that bad. The folks at Mashable have put together this infographic on 30 days of Marketing Buzzwords. As a guy who can’t stand marketing speak, I always appreciate when we take a good look at marketing BS. I’ll be honest, though, and admit that I think this infographic just may be full of it.Terms like agile marketing, infographic and gamification aren’t marketing buzzwords, they’re actual terms that every marketer needs to fully understand. And my biggest problem is with the term Return on Investment being listed as a buzzword. ROI isn’t a buzzword… it’s an absolute necessity. ...


Via Jeff Domansky