4 Easy Twitter Strategies for Content Marketing Success | Social media marketing | Scoop.it

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business’s content marketing arsenal.

To ensure that your Twitter marketing campaign remains fresh and effective, consider these four easy-to-follow Twitter tips for content marketing practitioners.

1. See the Humor in Everyday Tweets

Like all well-rounded people, savvy content marketers see the humor in everyday social media posts.

You shouldn’t lose sight of the fact that Twitter is first and foremost a promotional tool, but it’s also wise to spice up your tweets with appropriate, contextual humor.

2. Leverage Multimedia Content at Every Opportunity

Twitter has come a long way from its original bare-bones, 140-character format. The platform might not be the premier medium for sharing photos and videos, but it does offer solid resources for doing so.

Read more at http://www.business2community.com/content-marketing/4-easy-twitter-strategies-content-marketing-success-0907980#9KFMIVVk6wSGA2hM.99

Via Alessandro Rea