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Conversion Theft - BrandLock

Conversion Theft - BrandLock | Social Media Marketing | Scoop.it
Bob Hutchins's insight:
Can't say enough about this. This is a problem that can be stopped on the ecommerce side, NOT the browser side. Millions are being funneled off retailers by conversion theft.
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Rescooped by Bob Hutchins from Business Brainpower with the Human Touch
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13 Things Successful People Do In The First 10 Minutes Of The Workday

13 Things Successful People Do In The First 10 Minutes Of The Workday | Social Media Marketing | Scoop.it

How you handle the first 10 minutes of your workday can largely determine how productive and effective you’ll be the rest of the day.

“Getting off on the right foot isn’t just important with relationships, it’s important with the start of any workday, as well — particularly busy ones,” says Michael Kerr, an international business speaker and author of “You Can’t Be Serious! Putting Humour to Work.” “The first 10 minutes can also set the tone and your attitude for the day — so it’s imperative that you start it off right, with a clean slate.


Via The Learning Factor
Bob Hutchins's insight:

Great advice!

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The Learning Factor's curator insight, October 13, 2014 5:23 PM

How you handle the first 10 minutes of your workday can largely determine how productive and effective you’ll be the rest of the day.

Dermot Crowley's curator insight, October 14, 2014 5:23 PM

I reckon that taking 10 minutes to plan your day is one of the most effective productivity strategies you can implement. The problem is most people feel they don't have time to stop and plan - but the outcome is you get more of the right work done if you do!

ZingEvents's curator insight, October 17, 2014 6:41 AM

I have noticed that I can make a big change in my attitude towards the rest of the day by following a few of these tips.

Rescooped by Bob Hutchins from Digital-News on Scoop.it today
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Data Geek or Storyteller? Today’s CMO Must Excel at Both | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Data Geek or Storyteller? Today’s CMO Must Excel at Both | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Media Marketing | Scoop.it
No one can deny that data is enlightening. Its signals tell us who our audiences are, where to find them, and how they’re influenced. But does it trump storytelling? Today's CMO requires a healthy mix of analytics experience and creativity to be successful.

Via Thomas Faltin
Bob Hutchins's insight:

Good insights..

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Rescooped by Bob Hutchins from Business: Economics, Marketing, Strategy
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The Big Data blunder: Missing personal connections | McKinsey on Marketing & Sales

The Big Data blunder: Missing personal connections | McKinsey on Marketing & Sales | Social Media Marketing | Scoop.it

Via Pantelis Chiotellis
Bob Hutchins's insight:

Excellent!! 

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Rescooped by Bob Hutchins from MarketingHits
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Social Media is Now a Paid Marketing Platform. And That’s Great.

Social Media is Now a Paid Marketing Platform. And That’s Great. | Social Media Marketing | Scoop.it
In 2012, an industry observer covering Facebook’s upcoming IPO wrote this about the company’s future: “Facebook needs to make money for their shareholders to make money… [So] how is Facebook going to make money? They have begun testing a feature where certain posts can get highlighted for a fee.”

That statement captured the expectation of most Facebook investors—the company had done a brilliant job of building a massive user base and now it was going to somehow cash in by charging advertisers to reach its audience.


Today, it’s clear that this assumption was correct and that Facebook’s execution of the strategy has succeeded spectacularly. In the second quarter of 2014, the company posted revenue of $2.9 billion—most of it coming from those “highlighted” (promoted) posts it had been testing two years ago.

Of course, for the shift to work, Facebook needed to make sure paid posts were more effective than organic posts. After all, if marketers could reach users by attracting Likes to their Pages and then messaging their fans directly, they would never need to pay Facebook to advertise.

Via Brian Yanish - MarketingHits.com
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