Law Firm Marketing
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Law Firm Marketing
Posts on social media marketing and lead generation for Law Firms
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Rescooped by Jennifer G. Hanford from Public Relations & Social Marketing Insight
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Why Are Some Words Better for Your Marketing?

Why Are Some Words Better for Your Marketing? | Law Firm Marketing | Scoop.it

Not everyone on your site has a PhD. In fact, some estimates suggest that 30% of internet users are low-literacy readers. That’s a lot. But regardless of the education level of visitors, word choice and readability should be simple. Here’s the proof…

 

When the NN Group rewrote a pharmaceutical website to bring the readability level down to an 8th-grade level, the success rate for low-literacy users went up. A lot. When the site was more readable, these visitors were 135% more likely to complete tasks.

 

But surprise, surprise! The success rate for high literacy users also went up. That’s right. All visitors prefer to read 8th-grade level writing...


Via Jeff Domansky
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Jeff Domansky's curator insight, March 15, 2015 12:46 AM

Here's proof that keeping it simple, including language in your website, pays dividends.

Renea Hanks's curator insight, March 15, 2015 2:48 PM

Stop trying to impress people with big words. 


People get overwhelmed by industry specific terminology. They just know what they need but they do not always know what to call it. 

You know what I am talking about...that blank stare. Oh, I know you have seen it, too.


Years ago I worked for a law firm that covered many facets of the legal industry. Some of that work included Criminal Law.  As I began explaining in Legalese what was happening with the client's case, he looked at me matter-of-fact and asked "Am I going to jail or not?".

It was a valid point and excellent insight. 


After all, it is about engagement. Who wants to engage with anyone that thinks they are above them? So "be real" and gain an audience.

CIM Academy's curator insight, March 16, 2015 6:16 AM

Effective marketing communications relies upon having a clear understanding of our targeted audience and this article provides an interesting insight.

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43 Bright Ideas for Promoting Your Lead Gen Content

43 Bright Ideas for Promoting Your Lead Gen Content | Law Firm Marketing | Scoop.it
Promoting content is no small task. Here are 43 ways that you can promote content to drive traffic and leads for your business.
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3 Branding Myths Every B2B Business Should Know - Business 2 Community

3 Branding Myths Every B2B Business Should Know - Business 2 Community | Law Firm Marketing | Scoop.it
Did you know that effective branding has 2.86 times more impact than operational efficiency on bottom line profit? That’s according to research by PA Consulting. Your brand has the power to differe…
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Rescooped by Jennifer G. Hanford from MarketingHits
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5 Secrets of Lead Generation in Social Media You Never Knew [Infographic]

5 Secrets of Lead Generation in Social Media You Never Knew [Infographic] | Law Firm Marketing | Scoop.it
Did you know that social media can generate almost 100% more leads than any other channel including; direct mail, telemarketing, trade shows or even PPC?

Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, August 14, 2014 11:39 PM

Yeah I've read that social media is an amazing lead gen tool, but there are some important ways to go about it outlined in this excellent infographic from @Brian Yanish - MarketingHits.com.

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How B2B Companies Should Generate Leads Online | GoBeyond SEO

How B2B Companies Should Generate Leads Online | GoBeyond SEO | Law Firm Marketing | Scoop.it
Does your B2B company need to generate more & better leads?
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Exploring the lead generation marketing potential of LinkedIn | Cox BLUE

Exploring the lead generation marketing potential of LinkedIn | Cox BLUE | Law Firm Marketing | Scoop.it
If you want your business to grow and thrive, one of the most important things you need to do is be creative and explore ways to acquire new customers.
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Rescooped by Jennifer G. Hanford from Pinterest
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How To Generate B2B Leads Using Pinterest

How To Generate B2B Leads Using Pinterest | Law Firm Marketing | Scoop.it
Capitalize on the Web’s fastest-growing social media platform and dominate your B2B market with these tactics for more website traffic – and leads.

Via Kelly Lieberman
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6 Reasons Why Twitter is A Great Tool for Social Lead Generation - Business 2 Community

6 Reasons Why Twitter is A Great Tool for Social Lead Generation - Business 2 Community | Law Firm Marketing | Scoop.it
Business 2 Community
6 Reasons Why Twitter is A Great Tool for Social Lead Generation
Business 2 Community
Twitter is a great tool for Social lead generation because it allows businesses to monitor conversations in real-time.
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Engagement, opportunity, conversion: 3 steps for social lead generation that ... - Memeburn

Engagement, opportunity, conversion: 3 steps for social lead generation that ... - Memeburn | Law Firm Marketing | Scoop.it
Memeburn
Engagement, opportunity, conversion: 3 steps for social lead generation that ...
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How To Market B2B Content Central To Your Marketing Strategy

How To Market B2B Content Central To Your Marketing Strategy | Law Firm Marketing | Scoop.it
There’s more to content marketing than churning out reams of content on every available channel.
Jennifer G. Hanford's insight:

Feed your B2B audience with quality content, not just fluff!

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Rescooped by Jennifer G. Hanford from Marketing Automation, Marketing, Sales and Lead Generation
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Slow Sales? Try These Tips For Productive B2B Lead Generation

Slow Sales? Try These Tips For Productive B2B Lead Generation | Law Firm Marketing | Scoop.it
We all have our slow days, and when it hits, you just have to go along with it. Even so, this is not the time for you to dilly-dally or take things lightly. If you want to remain productive in B2B lead generation, you need to do other things that, while it might not be all about selling, but is actually essential in ensuring good B2B leads in the future.

Via massimo facchinetti
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Rescooped by Jennifer G. Hanford from Public Relations & Social Marketing Insight
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How B2B Publishers Can Increase Revenue, Regardless of Traffic or Audience Size

How B2B Publishers Can Increase Revenue, Regardless of Traffic or Audience Size | Law Firm Marketing | Scoop.it

... What I'm starting to see happen is that less trafficked publishers are trying to play catch up by increasing traffic. But, higher trafficked publishers are trying to figure out how to replace lost display ad revenue. In the end, most of the publishers I speak with are just plain scratching their heads. Here are four things publishers of all sizes should do to increase their revenue and their advertisers revenue....


Via Jeff Domansky
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Jeff Domansky's curator insight, April 14, 2014 10:00 AM
Useful revenue generating tips for bloggers and publishers.
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13 Essentials For a Successful B2B Lead Generation Campaign

Know the 13 Essentials For a Successful B2B Lead Generation Campaign. Here are few notes you have to jot down.
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3 Ways To Generate Leads For Your Time-Starved Business

3 Ways To Generate Leads For Your Time-Starved Business | Law Firm Marketing | Scoop.it
Your small business is probably strapped for time and resources...but you need leads to survive. Fortunately, time-saving ways to generate leads do exist.
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Rescooped by Jennifer G. Hanford from Google Plus and Social SEO
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7 Experts Tell You How To Generate Leads With Social Media

7 Experts Tell You How To Generate Leads With Social Media | Law Firm Marketing | Scoop.it

Do you struggle trying to generate leads with social media?

 

Melonie Dodaro asked 7 experts to find out what every business owner should be doing to do it right.


Via Neil Ferree
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Neil Ferree's curator insight, October 17, 2014 8:37 PM

You'll love the tip from +Andy Crestodina 


Pop open Analytics and look at Acquisition > Social > Conversions.This report shows you how many people from which social networks are taking action.


If you want to dig into the data, measure the total traffic that came from each network and divide it by the number of conversions.


Now you’ll know the conversion rate, which is the likelihood that they’ll become customers!

Now you can see which social networks are bringing you the visitors that are likely to act.


Focus on those networks. Those are the visitors who are most likely to become paying customers."

Vikas Mehra's curator insight, November 14, 2014 5:34 AM

http://www.socialconnection.in/ ;

Rescooped by Jennifer G. Hanford from Marketing Automation, Marketing, Sales and Lead Generation
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Why You Need Empathy to Succeed in B2B Lead Generation - Business 2 Community

Why You Need Empathy to Succeed in B2B Lead Generation - Business 2 Community | Law Firm Marketing | Scoop.it
Why You Need Empathy to Succeed in B2B Lead Generation Business 2 Community Marketers constantly send marketing messages into their target market either to establish themselves as a thought leader or to genuinely help businesses by offering...

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How to Research Your Prospects Using Social Media

How to Research Your Prospects Using Social Media | Law Firm Marketing | Scoop.it

How much research do you conduct on a prospect prior to a sales call? If you're not studying their social media, you're missing out on a wealth of insights into their business.

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Rescooped by Jennifer G. Hanford from Marketing Automation, Marketing, Sales and Lead Generation
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B2B Lead Generation Methods: Which one is the most effective?

B2B Lead Generation Methods: Which one is the most effective? | Law Firm Marketing | Scoop.it
Most B2b Business are investing with different Marketing strategies to boost leads and increase sales. Know how to manage your lead generation strategy with this.

Via massimo facchinetti
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How else can you generate leads from social media sites? | Cox BLUE

How else can you generate leads from social media sites? | Cox BLUE | Law Firm Marketing | Scoop.it
How do you generate leads from the social web? In order to show you the steps you need to take, QuickSprout created this infographic that breaks down the whole process.
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Inbound Marketing Leads Cost 61% Less - Target Marketing Magazine

Inbound Marketing Leads Cost 61% Less - Target Marketing Magazine | Law Firm Marketing | Scoop.it
The infographic—backed by sources from the Content Marketing Institute, Weidert Group and more—offers some interesting insights for marketers on the fence about investing time and money on inbound marketing.
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The 30 Greatest Lead Generation Tips, Tricks and Ideas | The ...

The 30 Greatest Lead Generation Tips, Tricks and Ideas | The ... | Law Firm Marketing | Scoop.it
The team over at Dialogue have created another interesting piece, which we believe will be of interest to marketers; “The 30 Greatest Lead Generation Tips, Tricks and Ideas”. These 30 tips should be most useful in terms of ...
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Nurturing Lead Generation Prospects – Is it worth the effort?

Nurturing Lead Generation Prospects – Is it worth the effort? | Law Firm Marketing | Scoop.it
When a lead is not “ripe” enough to progress into the next stage, there would be a need for “nurturing”.
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Rescooped by Jennifer G. Hanford from Content marketing automation
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How to Leverage Content for Conversions

How to Leverage Content for Conversions | Law Firm Marketing | Scoop.it

You’ll no doubt have heard it all before – content is king! Create killer content! Set up a blog! Use content to increase conversions!While these are all accurate statements, they aren’t very helpful at all. How exactly do you create killer content, what should you be writing about in your blog and how exactly can you leverage content for these conversions?


Via Guillaume Decugis
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Guillaume Decugis's curator insight, April 18, 2014 9:11 PM
Good questions asked by Charlotte Varela in that post where she also offers a very comprehensive guide to focus your content efforts on lead generation and conversion throughout the entire customer life cycle. This might seem overwhelming but there are some simple steps you can take to start with and experiment.And the benefits though are obvious: if you have the right type of product/customers, demonstrating conversions through content - for instance by setting up in a few clicks lead generation forms on your Scoop.it Business pages - is a game changer for your entire marketing strategy.
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3 B2B Lead Generation Fundamentals to invigorate your Campaign

3 B2B Lead Generation Fundamentals to invigorate your Campaign | Law Firm Marketing | Scoop.it
Go back to the fundamentals of lead generation to strengthen your campaign as a whole.
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Rescooped by Jennifer G. Hanford from Sales and Marketing Strategies for United Kingdom
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B2B Lead Generation Content Tip: Charm your Readers | b2bmarketing.net

B2B Lead Generation Content Tip: Charm your Readers | b2bmarketing.net | Law Firm Marketing | Scoop.it
(B2b_lead_generation_content_tip_-_charm_your_readers)

Via Oliver Scott
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Oliver Scott's curator insight, March 11, 2014 10:49 PM

If you're relying on content to animate your B2B lead generation, this is exactly what you don’t want to happen.