Social Media Marketing and advertising
6 views | +0 today
Follow
Social Media Marketing and advertising
Best articles found about social media marketing and advertising
Curated by Arnaud BURGOT
Your new post is loading...
Your new post is loading...
Scooped by Arnaud BURGOT
Scoop.it!

Facebook’s Promoted Posts: Are They Worth the Cost and Effort?

Facebook’s Promoted Posts: Are They Worth the Cost and Effort? | Social Media Marketing and advertising | Scoop.it
Are promoted posts on Facebook worth the money and effort?
more...
No comment yet.
Scooped by Arnaud BURGOT
Scoop.it!

What Facebook isn’t telling you about its risky ad business

What Facebook isn’t telling you about its risky ad business | Social Media Marketing and advertising | Scoop.it

I consider this article interesting as it gives information about average CTR of Facebook ads campaings, which is very usefull to benchmark its own ads performances. 

 

"Facebook does not publish its average click-through rate (CTR), but independent analysis from Webtrends on more than 11,000 Facebook campaigns showed that the average CTR for Facebook ads in 2010 was 0.051 percent, which is about half the industry standard CTR of 0.1 percent. The rate, according to the Webtrends report, dropped from 0.063 percent in 2009, which points to a downward trend."

more...
No comment yet.