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5 Tips on Content Curation from Top Social Media Experts

5 Tips on Content Curation from Top Social Media Experts | Social Media & Content Marketing | Scoop.it

Read 5 insightful tips from the social media experts Mari Smith, Joe Pulizzi, Mark Schaefer, Kristi Hines and Jeff Bullas on how to be successful with content curation. 


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Guillaume Decugis's curator insight, October 3, 2014 6:59 PM

Common points between these experts? Be strategic. 


Yes, some see content curation as a tactic - among many others. But if you take a strategic view at the opportunity, you'll find it can really help achieve your business goals. 


Here's why and how. 

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The power of content curation for inbound marketing

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content.


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Guillaume Decugis's curator insight, November 5, 2014 1:48 PM

These slides are from a talk [url=/u/2007 x-already-notified=1]Marc Rougier[/url] recently gave on how content curation helps to solve inbound marketing #1 pain point: scaling the content you publish to feed your landing pages and conversion loops. 


Content Marketing and inbound marketing are on a conversion path, specifically for B2B marketers who are looking for ROI.


These slides contain explanations on how content curation helps inbound marketers, what ROI they can expect vs created content* as well as case studies from both SMBs and larger enterprises.  


*with data from our latest white paper and study which found out that 1 dollar invested in content curation was 50% more efficient than the same dollar invested in created content - plus a lot of other great findings.

Guillaume Decugis's curator insight, November 5, 2014 2:21 PM

Content curation has played an important role in content marketing for some time now. But we wanted to look specifically at what it brought to inbound marketing specifically and that's what [url=/u/2007 x-already-notified=1]Marc Rougier[/url]'s been doing in that great presentation from a talk he gave recently. 


Content curation doesn't just help marketers do more and better by being more targeted. It also helps build trust as this study demonstrated: customers have become more sophisticated and stopped to fully trust vendor-created content because they know it's been designed with an agenda. Curating and publishing 3rd-party content is not 100% objective either but it brings an independent perspective that helps with regards to building that trust. 

Rachael Johnston's curator insight, November 19, 2014 4:11 PM

Check out this slideshow for a brief overview of inbound marketing and content curation

Outbound Marketing: interruptive, shouting, propoganda, paid VS.

Inbound Marketing: invitation,, converse, value, earned

* Inbound marketing is becoming used more and more frequently. It draws the customers and clients in instead of pushing their product/service/business right at them. 

 

Inbound marketing is all about content. It has to be available through as many devices as possible, it must build a community, it needs to useful content to engage readers, and it must be frequently distributed/shared. 

* It is crucial that the content has value and that the readers are really interested. Content must be created and shared regularly in order to keep the readers coming back for more. As Chris Bailey said during his presentation, if your content doesn't bring value to your reader, they won't read it! You/Your page won't grow. 

This is why it is important to add some of your own insight when curating in order to enrich the content and bring extra "expertise" value to your readers.

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13 Ways Content Curation Can Help You Generate Awesome Content Ideas

13 Ways Content Curation Can Help You Generate Awesome Content Ideas | Social Media & Content Marketing | Scoop.it

Content development is about education and discovery; both of which can be satisfied through content curating. Finding the best content for your audience comes down to asking the right questions: What is my audience looking for? What kind of content is relevant? How do I attract my audience and engage?


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Guillaume Decugis's curator insight, January 6, 2015 3:53 AM

If you're blogging or creating any content, curation comes naturally as a way to feed your inspiration as we've commented several times. Research is often the first step in any creative process. In this article, Julia McCoy articulates very clearly how content curation informs content creation and gives guidance on how to efficiently leverage.

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How Content Curation Drives Traffic

How Content Curation Drives Traffic | Social Media & Content Marketing | Scoop.it
Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will come of age.

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Guillaume Decugis's curator insight, January 13, 2015 11:41 AM

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 


As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.


Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

Javier Guallar's curator insight, January 14, 2015 5:26 PM
Guillaume Decugis's insight:

A recap of the various ways content curation helps build a targeted audience by CommsAxis' Lilach Bullock. 

 

As she points out, while content curation is a way to scale the amount of content published while adding value, there is no way to "cheat" through a fully automated process: artificial intelligence and algorithms empower curators but do not replace their human judgement.

 

Concretely, she breaks down her tips in 5 different practical points on how to build traffic. To build up on this, you can also check on our own analysis on where content curation traffic comes from.

Dean Ryan G. Martin's curator insight, January 16, 2015 9:47 AM

Content curation is fun. It's my new hobby.

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The 5 Habits Of Highly Impacting Curators

The 5 Habits Of Highly Impacting Curators | Social Media & Content Marketing | Scoop.it
I believe one of the single greatest skills any of us can learn is how to become better curators of ideas – and I think there are five essential habits to learn in order to do it.

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Guillaume Decugis's curator insight, February 18, 2015 12:40 AM

Where some initially saw plagiarism and an easy way out, @Rohit Bhargava - Speaker | Author | Blogger | Professor was one of the first to see in content curation a noble, necessary and value-creating activity. In this post, he describes 5 traits of highly effective curators. 


Inspiring! 

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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 


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SENAME Interactive's curator insight, May 8, 2015 1:38 AM

Excellent slideshare on content curation. Worth viewing it. 

Marta Torán's curator insight, June 13, 2015 3:10 PM

Una excelente presentación sobre Curación de Contenidos

ignis ideas+innovación transmedia's curator insight, August 7, 2015 9:35 AM

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View. 

 

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out. 

 

My talk was thus on how to relieve that stress by using content curation - which in itself is not easy but can become much easier with the appropriate tools or combination of tools. 

 

The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well. 

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Content Curation: We Can Do Better

Content Curation: We Can Do Better | Social Media & Content Marketing | Scoop.it

Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favorited the tweet without reading the article. That’s OK, because I didn’t read it either....


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Guillaume Decugis's curator insight, July 15, 2015 4:29 PM

The above scenario is one we've seen many times. And few of us can actually say they've never been guilty of the "share-without-reading" crime.


In this post on CMS Wire (to which he asked me tro contribute), Dennis Shiao gives a refreshing analysis on what the value of sharing content actually is and how genuine content curation enhances it to deliver much more value. 


Let's admit it: social media puts pressure on us to try to be everywhere and fill all the newsfeeds we can. With a bit of organization and the right tools, it can be done and we can alleviate that pressure. But if we apply rules mechanically, we run the risk of losing sight of the big picture. The more content is created and shared, the more we have an opportunity to be selective, apply judgement and add value.


That opportunity is called content curation.

Roberto Martínez's curator insight, November 10, 2015 5:56 PM

añada su visión ...

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How To Moderate Social Media

How To Moderate Social Media | Social Media & Content Marketing | Scoop.it
When you throw a dinner party, you dream of excellent company, good food, and constant conversation. Social media managers strive for the same thing.

The World Editor’s Forum recently published a guide and study on the area of comment moderation. This guide concludes with six pointers for publishers to “promote respectful dialogue and conversation rather than uncivil rants and insults, and allow intelligent, thoughtful input to shine”. So what exactly are these pointers?

More details at the link.


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Nine0Media's curator insight, February 26, 2014 1:03 PM

Great tips here! #SocialMediaTools #DIYSEO #Nine0Media

Martin (Marty) Smith's curator insight, March 29, 2014 5:37 AM

If conversations are the new social currency we've got some tools, guidelines and social mores to create. Online conversations are a tad on the wild west side yet, but trolls and spam can't support themselves for long.

The cost any network built on conversations incurs to rid itself of spam and trolls could kill the golden goose. Community and social "policing" and hoping the good guys math is always just a little faster is the hope conversation based "dinner parties" depend on as roughly described in this "how to moderate" social media post shares.

By moderating we see what we already knew - mobile is different. Mobile requires maps, games and PICTURES.

Taylor Roy's curator insight, April 29, 2014 1:34 PM

We've made such incredible progress with technology over the past 10 years. This chart in the article shows the percentages of the platform that online content is used on. It starts with photos. only 8% of time with photos is spent on a desktop, while the other 92% are using their phone. From here, the mobile percentage decreases while the desktop increases. However we see platforms like maps, games, weather, and social networking being over 50% on mobile. The desktop percentage starts to be over 50% on online content like retail, entertainment news, business/finance, news, health information, and portals. While these are mostly used on a desktop, it doesn't mean that they are not used on mobile devices. Every piece of online content has a percentage of over 25% used on mobile devices. 

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Facebook Likes Might Not Be as Valuable as You Think | SocialTimes

Facebook Likes Might Not Be as Valuable as You Think | SocialTimes | Social Media & Content Marketing | Scoop.it
AddShoppers breaks down social commerce data, with surprising results. Pinterest generates more revenue than Facebook and StumbleUpon conversions yield the highest average order value.

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Jessica Kelly's curator insight, January 23, 2014 3:22 PM

Per AddShopper's breakdown, a Facebook Like is worth only $1.41, and a Share is worth $3.58. Where do other social channels rate? Click thru and read on!

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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | Social Media & Content Marketing | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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Data and visualization year in review, 2013

Data and visualization year in review, 2013 | Social Media & Content Marketing | Scoop.it

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NoahData's curator insight, January 24, 2014 2:53 AM

Data and visualization year in review, 2013 | @scoopit via @noahdata../http://bit.ly/1bjG2Dx

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Infographic: Twitter Users Are 3x More Likely to Follow Brands than Facebook Users

Infographic:  Twitter Users Are 3x More Likely to Follow Brands than Facebook Users | Social Media & Content Marketing | Scoop.it

" According to an Infographic by Twilert, which analyzed Twitter for brand engagement by users, summarized data points and stats emphasizing on the vitality of Twitter in brand marketing. A few more interesting findings are listed at the article link. "


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Steve Mattison's curator insight, January 3, 2014 10:35 AM

Would have never guessed this to be true.

Perrine Clobus's curator insight, January 6, 2014 4:26 AM

Interesting to know...

Carlos Polaino Jiménez's curator insight, January 20, 2014 8:34 AM

Datos importantes a la hora de realizar un proyecto de gestión de imagen en redes sociales

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The Evolution and top 10 game changers of Social Media an infographic

The Evolution and top 10 game changers of Social Media an infographic | Social Media & Content Marketing | Scoop.it

What did we do before mobile devices? I remember trying to arrange to meet friends when I was a teenager and you never quite knew if they were going to turn up late or not but today it doesn’t matter as you can tweet, Whatsapp, text or even -heaven forbid – actually call them. This enables us all to have that constant always-on access to the internet and stay in touch by our social media channels....


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Marie Clement's curator insight, January 20, 2014 11:39 AM

Interesting infographic showing when various services/networks came on board - especially interesting is how quickly things change these days compared to years ago - frightening to think 75 years passed from us getting radio to email!

Alison D. Gilbert's curator insight, January 25, 2014 6:48 PM

It is hard to believe that some of the social media tools that we use today without giving them a second thought, like brushing our teeth, have a very short history. What did we do before them?

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How Content Curation Informs Content Creation

How Content Curation Informs Content Creation | Social Media & Content Marketing | Scoop.it

If you are actively curating content as a business strategy, you are sitting on a great source of guidance to help you pick good topics. Of course you’ll monitor success of your own content over time. But there’s more. You should keep tabs on a wider range of content to expand your purview.


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Guillaume Decugis's curator insight, October 28, 2014 11:37 AM

Content curation is not just a placeholder for the lack of inspiration or time to create great content. While it certainly can help publish relevant good content in the lack of a brilliant original content idea, it's also a great way to generate some


As this post highlights in the context of a content marketing strategy, you will understand what type of content you need to create if you consistently watch what's going on in your industry through regular content curation. By publishing the content you've curated, you will also generate and measure reactions from your target audience. Think of it as real life market study for content strategists.


So as I've often commented, this is the reason why content curation often is the easiest strategy to start as part of a content plan: not only because it comes naturally by building on what you already do (read content on your topics of expertise) but also because it makes the original content creation part easier and better. 

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12 Myths About Content Curation (Busted)

12 Myths About Content Curation (Busted) | Social Media & Content Marketing | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…

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Willem Kuypers's curator insight, December 16, 2014 10:44 AM

Commentaire intéresssant à propos de la curation.

Ivo Nový's curator insight, December 19, 2014 9:46 AM
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

donhornsby's curator insight, December 20, 2014 7:55 AM

(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons:

 

You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts.

As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.



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Curate or Die: Why You Must Curate Content in 2015

Curate or Die: Why You Must Curate Content in 2015 | Social Media & Content Marketing | Scoop.it
The key to success in a myriad of web content that may drown us in 2015 is to curate content. The whys and hows are explained in-depth inside this article.

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Guillaume Decugis's curator insight, January 24, 2015 3:23 AM

It's interesting to see that content curation is evolving from an opportunity to a necessity as communication shifts from traditional methods (PR, advertising, old-style SEO...) to new ones (content marketing, inbound marketing, social media...). In this new world of communication many things have changed and professionals or companies who want to get heard need to consider this question:


Do people listen to you because they have to or because they want to?


As my friend Steve Rosenbaum, author of Curation Nation, puts it in his latest book, Curate This, we can't rely anymore on captive audiences. Consumers filter out spammy messages which is why, to be heard, we have to curate or die.

Marta Torán's curator insight, January 26, 2015 3:46 PM

La curación de contenidos, casi un imperativo si queremos sobrevivir a la información. Muy bueno.

Dean Ryan G. Martin's curator insight, January 28, 2015 12:08 AM

It says "Content curation requires hard work." I disagree. Content curation is my hobby. I love curating contents even I'm not paid.

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The role of content curation in proving expertise - and why you need a curation hub

The role of content curation in proving expertise - and why you need a curation hub | Social Media & Content Marketing | Scoop.it

What really separates curation from filtration is context — specifically a curator providing the reader the necessary context within which the filtered content should be consumed in order for it to make sense and have value to the reader.


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Guillaume Decugis's curator insight, March 9, 2015 6:18 PM

In the age of information overload, content has little value without context. It became a commodity which we're seeing a huge amount of flowing on our news feeds. This is a problem but also a great opportunity to show expertise: to explain, connect the dots, add value by positioning content in the context of a relationship with au audience. 


As this post's author Tom Martin highlights in this post, the logical conclusion is that this presents a challenge:


How can you add context and value in 140 characters on Twitter? How can your 200-word explanations compete with LOL cats on Facebook? 


By using a content curation hub.


What do we mean by that? 


Instead of sharing links and limiting your context to whatever fits in your tweet or focusing on grabbing attentions on Facebook, you can publish your curated content as a post on your blog (or if you don't have one, a Scoop.it topic page) which gives you plenty of opportunity to elaborate. 


There are several benefits with doing that:


1. By sending your social media audience to a page where they can show your curated content with added context and value, you can build that trust with your readers and show your expertise. And therefore what Tom Martin calls the content curation challenge. 


2. Readers can easily see related content which will engage them more and reinforces your importance to them. 


3. Your curated content can now be rediscovered in the future, in particular through search engines. 


4. You can add conversion hooks and call to actions to get in touch with your company, buy your products, etc...


So if you're just tweeting links, you're missing out.  

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The 7 attributes of highly effective curated posts

The 7 attributes of highly effective curated posts | Social Media & Content Marketing | Scoop.it

If you’re limiting your content curation to sharing third-party content on social media, you’re missing out. Content curation is also a great way to enrich your blog or website: don’t just list great resources on your home page, turn them into curated posts.


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Neil Ferree's curator insight, March 25, 2015 11:59 AM

7 Content Curation Tips from those in the Know. What they call annotating the piece, Scoop.it calls adding your "Insight" to the shared piece of content. I like to address the WiiFM factor, so the reader knows what's in it for them by opting to open and read the piece.

Andrea Walker's curator insight, June 30, 2015 7:21 PM

7 great tips on how to improve 3rd party content for curation. How to create worthwhile posts that engage and encourage subscribers.

Odeyemi Adedayo's curator insight, July 23, 2015 12:44 PM

DRIVE TRAFFIC TO VIDEO AND BUSINESS CONTENT


Click here:
https://goo.gl/SxL3o1

#VIDEOMARKETING #SITETRAFFIC #VIRALVIDEO

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Is content curation ethical? A data-driven answer

Is content curation ethical? A data-driven answer | Social Media & Content Marketing | Scoop.it
Ever since we started to work on Scoop.it, we’ve had this question: is it fair to use other people’s content for your own good: in other words, how ethical is content curation? Is it even legal?
A quick look at history clearly shows that artists and scientists never created in a vacuum but have always leveraged pre-existing work to develop their own. And that’s for the greater good. Closer to us, there is a multitude of online media sites which embraced content curation as an alternative or a complement to the content they produce: the Huffington Post is a famous example but Upworthy and BuzzFeed are others and even the respected New York times started doing it.
Of course, such an answer won’t satisfy your legal department or your own need to have a more pragmatic answer. So as we’ve now been arounds for several years and, more importantly, have seen millions of users publish more than 100 million pieces of content, we feel we can not only give you a recap of the facts that make content curation ethical but also back that out with data. Continue reading →

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Wes Thomas's curator insight, August 2, 2015 12:16 AM

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.

 

We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

Lionel Reichardt / le Pharmageek's curator insight, August 2, 2015 2:48 AM

This is not just a recap of the facts that make good content curation perfectly ethical and mutually beneficial: I also wanted to give some data to back up these facts since we've now seen content curation become a mainstream practice with more than 2 million professionals using Scoop.it and embracing it as a key part of their social media and online publishing experience.


We've not only seen how we could help them make content curation impacting for their online presence and professional brands but we've seen how positive it was for content creators and how they reacted to it. 

Sonia Santoveña's curator insight, November 10, 2015 3:20 AM

añada su visión ...

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How To Curate Content To Make Your Brand Look Good

How To Curate Content To Make Your Brand Look Good | Social Media & Content Marketing | Scoop.it

The perfect content curation tool should:

- help me analyze my audience and identify their main interests 
- filter and suggest content based on my business goals and relate it with my audience main interests
- identify influencers and field experts (...)
- allow me to personalize my message and the way I communicate with the audience
- provide me insights of how my content curation strategy is going and what could I do to improve it
- make it simple, quick and effective


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Marc Wachtfogel, Ph.D.'s curator insight, July 31, 2015 4:48 PM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 

 

Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Mediaschool ExEd's curator insight, August 1, 2015 9:52 AM

This is an interesting recap of how content curation helps brand development and what is needed in a curation tool.

 

This was meant as a spec for Groupiest, a tool that unfortunately shut down on June 30 after it's initial lack of traction. But regardless of what happened to this tool, the premises on which it was built still stand And are what you should look for in a content curation tool. 

 

These requirements can actually be grouped in 3 main areas:

 

1. Content discovery: at Scoop.it, we've built a semantic search algorithm that helps you discover content from an infinite number of sources (not just the RSS feeds of the sites you know) by simply entering keywords. We also strongly believe that no algorithm is perfect. So we not only improve these results by taking the actions of other Scoop.it users on that content into account but we ultimately let users decide what to publish. Discovery is automated but not publishing as it's the opportunity to add value and exercise judgement and this is what will create a bond with your audience. 

 

2. Content publishing: this step is not just about hitting publish, it's also about editing your post. Beyond simple formatting, it's about adding your own message to your own voice: your insight as we call it. Bringing context to your audience adds value and helps establish yourself as a thought leader. 

 

3. Analytics: getting a feedback loop is extremely important to anything you do that you'd like to improve over time. Understanding how your audience responded not just through views but also reactions and conversions is extremely important for us. 


Making this content loop - discover, publish, analyze - easier and faster for themselves is what efficient professionals and marketers should look when trying to streamline heir content curation process. 

Thorsten Strauss's curator insight, September 23, 2015 4:30 PM

best practice: content curation

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Social Media & Content Marketing | Scoop.it

Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.


Via Lauren Moss
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Mr Tozzo's curator insight, March 4, 2014 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 2014 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 2014 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

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Predictive Analytics: more than just a buzz | Delaware Blog

Predictive Analytics: more than just a buzz | Delaware Blog | Social Media & Content Marketing | Scoop.it
Delaware Consulting Blog by The Social Media Team (RT @_DelawareC: Predictive Analytics: more than just a buzz!
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Rescooped by Steve Gao from Social Media, SEO, Mobile, Digital Marketing
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3 Scientific Studies With Real Insight Into Social Media

3 Scientific Studies With Real Insight Into Social Media | Social Media & Content Marketing | Scoop.it

It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let's take a look in these 3 scientific studies that prove social media has a real effect on sales.


Via Kamal Bennani
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Rescooped by Steve Gao from visualizing social media
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Best Time For Sharing Content [Infographic]

Best Time For Sharing Content [Infographic] | Social Media & Content Marketing | Scoop.it

Many top marketers experiment with their content sharing approach to find the best time to send posts to Twitter, Facebook, and other social networking sites. You have to try this for your own content to find the right time.


Via Lauren Moss
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Ready Media Solutions's curator insight, December 30, 2013 9:13 AM

Interesting infographic on content sharing! What do find has been your best/worse to share content by device?

Heather Koroll's curator insight, March 19, 2014 9:26 PM

add your insight...

 
Michelle Gilstrap's curator insight, March 24, 2014 12:26 PM

Knowing when to share is always a good idea. Check out this infographic.

Rescooped by Steve Gao from visualizing social media
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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | Social Media & Content Marketing | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
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Amy Williamson's curator insight, February 5, 2014 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 2014 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 2014 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.