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Six Things to Know About Twitter's Vine VIDEO App

Six Things to Know About Twitter's Vine VIDEO App | The Social Media Learning Lab | Scoop.it

Here are things you should know about Vine, Twitter's rising video-sharing mobile app.


Excerpts:


1) Vine, Twitter's video-sharing application, can be found online at Vine.co. When shared in a tweet, all clips post to Vine live at Vine.co, instead of Vine.com. Why? The latter domain name belongs to Amazon.


2) Why was the app named Vine? A source says it's short for Vignette, which is defined as "a short impressionistic scene." Vignette is also the name of a photo filter offered by the signature Twitter app.


4) Vine's logo connects the "V" and "I" in its name in the same way a vine loops and wraps itself around a tree. Even cooler, if you turn the logo upside down, it displays the number of seconds your mini-video can be—"6."



Deb Nystrom, REVELN's insight:

6 seconds inspires creativity sometimes missing in longer videos.  I use Vine for Jazzercise business posts as well as personally.  

You can see my "bitter melon" addition to a stir fry last night in the next post.  I'll also share a Jazzercise business post link.  ~  Deb

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How to Use The Keyword Planner -- The New Keyword Tool From Google AdWords

How to Use The Keyword Planner -- The New Keyword Tool From Google AdWords | The Social Media Learning Lab | Scoop.it
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed!
Deb Nystrom, REVELN's insight:

Planning your message to the world?  Check out Google's new Keyword Planner.  ~  Deb

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6 Ways To Turn Online Connections Into Offline Business Relationships

6 Ways To Turn Online Connections Into Offline Business Relationships | The Social Media Learning Lab | Scoop.it

According to an Academia.edu study, there is a tremendous connection between your online and offline relationships.

According to their findings, “the average American has 634 ties in their overall network and technology users have bigger networks.”

__________________

When you’re listening, it shows.

__________________



Excerpts from the 6 practical tips :

  • Consider what you have to offer. Are you aware of the unique value you bring  ...that cannot be easily imitated or duplicated? If not, know what you have to offer before moving forward...
      
  • Seek to give before you receive. ... if you know your strengths,  it is much easier to create value. 
     
  • Listen and join online conversations. ...productively listen and join online conversations. Build online rapport and follow people you admire on Twitter, retweet their content, like their statuses on Facebook, endorse their skills on LinkedIn and share their content on Google+.    When you’re listening, it shows.


Deb Nystrom, REVELN's insight:

Good points about the "in-real-life" nature of making a connection.  ~  D

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Me as an infographic! Christina's Bio Illustrates It.

Me as an infographic! Christina's Bio Illustrates It. | The Social Media Learning Lab | Scoop.it

To illustrate the previous full video on teaching, learning and doing research via social media in a university setting, here is an Infographic on Christina Costa.


The website also links to her PhD thesis:  

The participatory web in the context of academic research : landscapes of change and conflicts


  • I just developed an infographic on my experience using easel.ly
  • It doesn’t look as great as I’d like – need to improve my design skills!! – but this was pretty easy to create.

  • A great way to illustrate one’s experience.  (by Christina Costa.)

 


Via Deb Nystrom, REVELN
Deb Nystrom, REVELN's insight:

I'd be remiss if I didn't also Scoop this to my Social Media curation stream at the SMLL - social media at the university, with the video lecturers bio illustrated via this infographic tool.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 15, 2013 11:29 AM

As she says,  "A great way to illustrate one’s experience."  ~  D

Deb Nystrom, REVELN's curator insight, July 15, 2013 11:34 AM

Originally posted on my curation stream, "Infographics and Sweet Stats" - it also belongs here on Agile Learning to illustrate Christina's video listed below (full session on using Social Media in learning, research, teaching.) ~ D

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Content Marketing Is The New Advertising

Content Marketing Is The New Advertising | The Social Media Learning Lab | Scoop.it

"Understanding what content marketing is and where it's headed next


....content marketing is the new advertising, meaning more and more brands ought to shift budgets towards owned media rather than invest in ephemeral campaigns on paid media.

....Many brands still invest in a 30 seconds spot during the Super Bowl, yet you will also see them spread the buzz days before via Youtube and social media. Finally, Chris Brogan recently wrote that Content Marketing is Not Branding, and he makes some very valid points. 


Via Marc Rougier
Deb Nystrom, REVELN's insight:

This rich post points to several trends emerging from the Social Media Examiner's first  Content Success Summit, a four week long conference of leading-edge webinars with industry experts.  The conference is a trend in and of itself in how we are choosing to learn and spend education dollars.  I just finished a coaching "World Summit," all virtual.  ~  D

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CAEXI BEST's curator insight, July 16, 2013 7:49 PM
Content Marketing est la nouvelle publicité
eMedToday's curator insight, July 30, 2013 7:38 PM

content marketing is key part of every hospital strategy or at less should be.

warehouseIt's comment, August 14, 2013 9:53 AM
The art is sourcing good intelligent content that will attract current and prospective customers
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Classic Social Media: Writing Awesome Emails

Classic Social Media: Writing Awesome Emails | The Social Media Learning Lab | Scoop.it
Email has become the primary way we contact people -- whether we’re looking for a job, trying to land a freelance client or working to grow our network.
Deb Nystrom, REVELN's insight:

These tips remind me of the basics, good writing, good sense. ~  D

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6 Top Social Media Dashboards for Small Business

6 Top Social Media Dashboards for Small Business | The Social Media Learning Lab | Scoop.it

"A handy roundup of the best social media dashboards and the benefits they can bring your small business, including cost"


1) HootSuite Easy to use and packed with features, Hootsuite is probably the most widely known social media dashboard. It’s also free with basic features, and you can upgrade inexpensively to a pro version.


HootSuite lets you manage your Twitter, Facebook, and LinkedIn accounts, and you can also toss in Google+, Foursquare, WordPress, and MySpace. The platform offers apps that allow you to monitor and manage Flickr, YouTube, Tumblr, and more — including marketing tools such as MailChimp or Constant Contact.


The free version includes message scheduling and basic analytics. The pro upgrade offers advanced scheduling tools and analytics, including integration with Google Analytics, and HootSuite University, a social media training and certification program.


Cost: The basic version is free for one user and up to five accounts. HootSuite Pro starts at $5.99 a month with a 30-day free trial, and gives you two users and unlimited accounts.


2) VerticalResponse Social
3) Postling
4) SproutSocial
5) Sendible
6) Crowdbooster

 

Deb Nystrom, REVELN's insight:

This is a helpful list from Mari Smith, who I've followed for several years now.   Where would I be without my Hootsuite?  It's pretty great.  (Tho' it doesn't always capture every tweet mention.) ~  Deb

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Facebook's Graph Search available to all in U.S. in Beta, How it works ~ CNN

Facebook's Graph Search available to all in U.S. in Beta, How it works ~ CNN | The Social Media Learning Lab | Scoop.it
Facebook's Graph Search, is now available on all English versions of the website in the U.S.
Deb Nystrom, REVELN's insight:

There are many perspectives on this new beta tool on Facebook:

  • Change your privacy settings!
  • Graph search features the limitations of LIKE
  • Is it pulling useful information?


This news article announces the basics (it's here in beta in the US) and how it works.  


The next post is 4 questions from BusinessWeek about it.  


~  Deb

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Top 5 Apple BlockBusters and Reasons iPad Rules the Tablets in 2013

Top 5 Apple BlockBusters and Reasons iPad Rules the Tablets in 2013 | The Social Media Learning Lab | Scoop.it

If there's one thing that Apple has been getting right, it is their ability to create beautiful, easy-to-use blockbusters.


To build a great business, it's all about creating a great product that people love for how it improves their lives.


There’s much more to love about Apple than there is to hate,” says Cam Bunton, a technology blogger who confirms my own experiences of Apple’s top five products:


1. The iPhone  


2. The App Store   Who knew that an on-line app store launched by Apple in 2008 would be it.  Now I regularly update my apps, deleting some I don’t use, moving up the keepers to the front pages on my iPhone and iPad.  Cam says,“There are now over half a million apps, and the variety and quality is unmatchable.”   If there’s an app you want, it’s likely you’d be downloading it from Apple’s app store. 


3. The iPad   The 2013 statistics on the iPad, and my own analytics via Google,  blew me away!


4. The MacBook Air  ...without being a world traveler.  The Air is a full function, heavy duty computing machine with the heft of the classic Apple brushed steel cover, full keyboard and the great display of the MacBook Pro.  


5. The ever improving Apple iOS   ... the current iOS ...is magnificent.  The seamless sync of my calendar, email, social media with my Google Apps works great.







Deb Nystrom, REVELN's insight:

This is one of my own tech blog posts.  Blockbuster products, like the iPod when it hit the streets, really got the world's attention.  ~  Deb

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Back to the Social Future [COMIC]

Back to the Social Future [COMIC] | The Social Media Learning Lab | Scoop.it

Every time I hear a (social media) press announcement these days I get a sense of déjà vu, as if I've heard the news before.  Maybe that's because heralded features like hashtags on Facebook and video support on Instagram were expected for a long time.

Deb Nystrom, REVELN's insight:

Humorous comic (infographic) that also features just how mainstream social media has become in 2013.   Also, email is not dead, but business cards may be on life support. ~  Deb

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12 Things To Do After You’ve Written A New Blog Post - Infographic | Web Design blog, Design Inspiration - Downgraf

12 Things To Do After You’ve Written A New Blog Post - Infographic | Web Design blog, Design Inspiration - Downgraf | The Social Media Learning Lab | Scoop.it
So, you’ve simply written a brand new web post. You’ve browsed it over, browse it once more, spellchecked it, inserted pictures, inserted YouTube videos, connected naughty, in appropriate tags and uploaded it for all to visualize.
Deb Nystrom, REVELN's insight:

I do a number of these.  Yet it's great to have the checklist of 12.  Enjoy!  ~  Deb

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5 Marketing Lessons From Lady Gaga, the 1%-ers

5 Marketing Lessons From Lady Gaga, the 1%-ers | The Social Media Learning Lab | Scoop.it


"You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist."


1) Focus on Your One Percenters

Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of mouth. Despite her tens of millions of followers in social media, she focuses more on the die-hard fans that make up a small but valuable part of the fan base.


4) Give Fans a Name Creating a name for your One Percenters, like Lady Gaga's Little Monsters, assigns them an identity. With that identity comes a set of recognizable behavioral or personal characteristics that everyone with that name shares.

Deb Nystrom, REVELN's insight:

"Focus on strategy, not style" is what I learned from one of the best internet marketers in the business.  And she has plenty of strategy! ~  D

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | The Social Media Learning Lab | Scoop.it

When people can empathize with, or are impressed by, something you post, a part of their brain is triggered that makes them want to share with their friends.


Here are seven guidelines you can follow to achieve this effect. #Infographic  #Visual


Via janlgordon
Deb Nystrom, REVELN's insight:

Compelling graphics, fresh and classic ideas., keeps 'em coming back.  ~  D

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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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10 Ways to Learn From Twitter: Informal, Fast and Current

10 Ways to Learn From Twitter: Informal, Fast and Current | The Social Media Learning Lab | Scoop.it

Twitter is a powerful platform for personal and professional learning, enrichment and growth. Use Twitter for informal learning.Post from: The eLearning Coach.





Deb Nystrom, REVELN's insight:

First shared on Agile Learning, this post also belongs here in the Social Media Learning Lab.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 31, 2013 9:22 PM

Social media has world-wide, instant read tools for informal learning.  A post like this, by an e-learning coach, absolutely has a place in Agile Learning.  (There's more on the Social Media Learning Lab curation stream as well.)  ~ Deb

Robin Martin's comment, July 31, 2013 9:25 PM
Very, very cool Deb!
Deb Nystrom, REVELN's comment, July 31, 2013 11:49 PM
Thanks for the comment Robin!
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35 Cheatsheets & Infographics For Social Media Marketers

35 Cheatsheets & Infographics For Social Media Marketers | The Social Media Learning Lab | Scoop.it

35 cheatsheets cover tips and important statistics for Facebook,TwitterGoogle+ and Pinterest so you can better understand marketing via social media, as well as how to design your pages beautifully for optimum exposure.


Click on the links to get a clearer view of the entire cheetsheet or infographic.

Deb Nystrom, REVELN's insight:

I'm particularly interested in the email and social media marketing ones.  A lot here from which to choose!  ~  D

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Deb Nystrom, REVELN's curator insight, July 23, 2013 8:44 AM

Rescooped from the Social Media Learning Lab.  MANY good stats here on email, SEO comparisons and more.  ~  D

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | The Social Media Learning Lab | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.


The Twitter Analytics product is actually only accessible through the Twitter ad tool.


Deb Nystrom, REVELN's insight:

Great find for twitter users!  ~  Deb

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Missy Mullen Caulk's comment, July 18, 2013 8:04 AM
Interesting, thanks for sharing.
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Content Curation Easier? Not Requiring Writing Skills? Big Time-Saver? I Don't Think So

Content Curation Easier? Not Requiring Writing Skills? Big Time-Saver? I Don't Think So | The Social Media Learning Lab | Scoop.it

Via Robin Good, Gerrit Bes
Deb Nystrom, REVELN's insight:

A helpful post with details by curator Robin Good that makes the points about Curation. That I'm sharing this on social media via ScoopIt makes another point, especially for readers here who share interest in social media curation. ~  Deb

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Robin Good's curator insight, July 14, 2013 3:14 PM



I am under the impression that content curation is being hijacked by those who are interested in making you think that, if you adopt curation most apparent traits (picking and reposting valuable content from others) you may be in for lots of benefits and a significant time-saving bonus.


Rohit Barghava is the person who gave, back in 2009, one of the earliest and most appropriate descriptions for "content curation" and who also identified five key basic approaches to curating content.


To this day, those articles remain milestone references for anyone interested in content curation.


This week, in a post published on his blog, Rohit reminds his readers that there's an easy cure for those who can't write or create great content: curation.


He writes: "Here is the best part about content curation, though. It doesn’t require you to be a writer, or a filmmaker, or an on-screen commentator. Curation is inherently behind the scenes.


What it does require, though, is expertise. It requires the ability to think and collect. They are different skills sets than creation, but in a business environment..."


In my experience the art of content curation, unless we refer to the ability to spot apparently interesting stuff and to pass it on to others by sharing it online, is a much more difficult and unfamiliar endevour and it requires many more skills than those required to write a simple blog post on a topic.


Why?


To curate content, you first need, as Rohit rightly points out, to be able to find good, relevant stuff, without having the ability to write it yourself. True. But finding and being able to "recognize" good stuff is not an innate or intuitive skill unless you have trained yourself to do it.


Very few of those who want to do content curation for "content marketing" purposes, take the time to vet, read, verify and evaluate stuff before publishing it. This approach would negate the advantage they think they have gained: saving time and producing more content with little time and effort.


The same is true for collecting and organizing. Saving and archiving stuff may be relatively easy, but labeling, categorizing and tagging in ways that make your collection valuable and intelligible for many others and for a long time to come is not.


Morale of the story:


a) Supermarket caviar costs a few bucks, but it has nothing to do, beyond appearance to the real deal. Try the real caviar and you'll know the difference.


b) Who reaches the top of a mountain after a comfortable helicopter ride, does not have the same view of the guy standing next to him, who arrived there by climbin gup 4000 feet on his own feet. Though the view is the same, they see a very different panorama.


c) Finding and collecting things without proper vetting, categorization, contextualization and explanation, has, little or nothing to do with content curation. It has to do with content marketing which has, as its key goal, the "...acquistion of customers".


Wikipedia says: "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."


Content Marketing Institute says: "Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action."


One thing is to learn the skills of research, investigation and presentation and then get good at finding and collecting things that my customers are deeply interested in, for the purpose of saving them time while giving them valuable insight on a specific topic.


Another thing is spotting apparently relevant content found online and republishing it without taking any of the time-consuming steps that a true content curator would. An increasingly common practice, fueled by many of the content curation vendors content marketing strategies.


For those interested in quick results in terms of traffic, visibility and exposure, this does appear as a godsend.


But the end result, over time, is more noise, as reposting content with little analysis and no added insight generates lots of more shallow and often unreliable content pointers with little or no additional value.



Serious researching, analyzing, vetting and contextualizing is not easily replaced by retweeting or reposting interesting things one can find online.


While in some instances, "aggregation" can bring indeed some rapid and relevant results by simply collecting and publishing news on a specific topic, all the other forms of curation identified by the author require some dedicated analysis, research and writing abilties to fully express their potential.


In essence, I think that the idea that "if you can't write or do proper research you can always curate", is a pretentious and misleading proposition, which, over time, may ironically work against those adopting it.



Appropriate for content marketers, not for true curators 5/10


Original post: http://www.rohitbhargava.com/2013/07/content-curation-how-to-content-marketing-creator.html



(Image credit: Girl thinking by Shutterstock)




Robin Martin's comment, July 15, 2013 3:34 PM
Absolutely Deb! I'm also sharing Robin's insights in my circles...great article and thanks for sharing, Robin!
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Nail An Email Introduction To A Busy Person, Forbes

Nail An Email Introduction To A Busy Person,  Forbes | The Social Media Learning Lab | Scoop.it

Introductory e-mails are what extends the fabric of professional reputation.


They’re what introduce potential new employees to their future bosses, the way that entrepreneurs meet the investors that can provide fuel for their ambitions, and the channel by which most significant business deals get started.


Most meaningful sales and business relationships begin with an introductory e-mail. 


...Ask Permission. Show Respect

The ‘self-contained forwardable e-mail.’


This self-contained e-mail consists of:

  • the ‘ask’: requesting permission to make the introduction, 
  • explaining who the other party is, and 
  • why it should happen.

    This packages the permission-asking component into the introduction itself into a tight bundle.


Deb Nystrom, REVELN's insight:

Companion to the last post about email as an old form of social media & smart business communication practices. ~  Deb

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S.M.A.R.T. Goals in Social Media or for Anything

S.M.A.R.T. Goals in Social Media or for Anything | The Social Media Learning Lab | Scoop.it

Short examples illustrate how you can use S.M.A.R.T. goals to improve your social media strategy [and to write better goals for anything.]

Specific
I want my fans to engage more
I want to increase my Page's People Talking About This number

"Engage more" is a nebulous, relative phrase. It could mean more people liking posts, an increase in comments, or any number of "engagement" measures. Instead, specify what metrics you will be using to measure your goals.


NOTE: New Facebook Insights allow us to drill down further and identify even more specific engagement metrics.

Measurable
I want my fans to engage more
I want to increase People Talking About This by 30%  

Set a specific, measurable number. Making your goals measurable will help you know whether or not they have been achieved.
 

- See more at: http://socialmediaclub.org/blogs/from-the-clubhouse/smart-goals-social-media#sthash.JZuLeRGm.dpuf

Deb Nystrom, REVELN's insight:

How to avoid those nebulous, relative phrases in goal setting - specific to Social Media.  This is re-Scooped from my companion Talent and Performance Development curation stream.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 12, 2013 2:04 PM

Here's a great way to get specific with measurement in social media progress, as well as understanding how to set specific goals.  


Also, goal setting can also be a limitation if used to rigidly.   As long as it is used as a tool and adjusted for progress toward a clear purpose, SMART makes semse.  ~  Deb

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Four Questions for Facebook's Graph Search

Four Questions for Facebook's Graph Search | The Social Media Learning Lab | Scoop.it

"It's being launched in an awkward early form of its development. ...so was Siri, which is much better now.

"

Facebook’s graph search is going live for hundreds of millions of English-speaking users today, the first serious option for searching a social-media site that blocks Google’s access to much of its data.


Facebook claims its first foray into a powerful search tool will be a boon for its users, who will then stay on the website longer—and that, in turn, will be a boon to its advertisers. 


______________________

Apple 
released Siri when it wasn’t quite ready for prime time. ...Siri much better now.

______________________


Can it learn to understand us?
Part of the alleged joy of Facebook’s graph search is the way users can just type in a question as they’d ask a person for the same information. A truly conversational search would give it a leg up on Google, whose basic search tool is based on keywords. ...early reports have found Facebook flummoxed by wrinkles in language...


Of course, systems like this are often bad at first; they improve by gathering data. That’s why Apple released Siri when it wasn’t quite ready for prime time. On the other hand, is Siri much better now


The other 3 questions:


Is it pulling the most relevant information?


Can it go beyond Facebook? 


Will it creep everyone out?


Related posts by Deb:

   

   
   



Deb Nystrom, REVELN's insight:

Good piece about looking at how it could be useful, as well as the usual concerns about privacy...Will it creep us out?  ~  Deb

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Here's What Facebook Was Hoping You Didn't Hear About Its Latest Privacy Scandal

Missed this originally, but caught up now:  "Facebook announced fixing a security bug -- at 7:50 p.m. eastern time on friday, a great moment to not make a splash."

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10 solid social media marketing tips for small businesses

10 solid social media marketing tips for small businesses | The Social Media Learning Lab | Scoop.it

The benefits of effective social media are tangible...

  • consistent online exposure, 
  • increased website traffic, 
  • sharing of knowledge, 
  • better lead generation, 
  • improved search ranking (SEO), 
  • increased brand awareness, 
  • direct customer feedback and service, and 
  • engagement with customers.


Excerpts from the top 10:


3. Identify the stakeholders
Who will be doing social media for the business?


This is an important question. ... If social media can deliver the results versus the aforementioned goals, the business can make an informed investment in hiring additional resources for social media.


4. Allocate weekly time for social media
Consistency is the name of the game when it comes to social media. ...Interacting regularly and having conversations with your customers is necessary. ...Allocate at least two hours a week per social media channel!


5. Start with one or two social media channels
Each channel takes time to manage. Each channel takes time to fruition. ...Social media marketing requires strategy, focus and execution. 

Deb Nystrom, REVELN's insight:

This top ten list makes good sense and fits my own experience.  It's worthy of a good look.  ~  D

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Flaming & Trolls: Can We Be Emotionally Intelligent Online?

Flaming & Trolls:  Can We Be Emotionally Intelligent Online? | The Social Media Learning Lab | Scoop.it

[Communication on-line and] ....flaming is a combination of social and technological pressures that are suppressing a lot of emotional awareness."


_________________

“Flaming is ...more severe in groups than it is in two person exchanges."

_________________



“Flaming is one of the most social effects and one of the earliest ones to be commented on because it's much more severe in groups than it is in two person exchanges.   One of the antidotes to flaming – especially in work situations – is to contact the instigator personally by email or phone, if possible." ~ Clay Shirky, professor in NYU's graduate Interactive Telecommunications Program


"... texting has showed us is that presence, awareness of someone else in real time, creates a different sense than if we're emailing or commenting on a post, simply because of the acceleration of time.  


Presence can start to convey things more than just “I am here and breathing” and attending to the computer but “I am here and I agree or disagree.”


Related posts by Deb on REVELN:

  • Open Space on Speed: Social Business with the Coaches, Results! Video

  • Networked or Just Worked? LinkedIn’s Endorsements Buttons
Deb Nystrom, REVELN's insight:

Communication is altered when immediacy is no longer there.  Dan Goleman's post gets to the social and emotional intelligence aspects of why this happens, useful for anyone spending time managing responses in social media.  ~  Deb

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What Makes A Successful Social Media Campaign (Infographic)

What Makes A Successful Social Media Campaign (Infographic) | The Social Media Learning Lab | Scoop.it

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.


Via Lauren Moss
Deb Nystrom, REVELN's insight:

Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key!  ~  D

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Michelle Gilstrap's curator insight, June 3, 2013 12:47 PM

Very good information for Business. Love how clean this Infographic is and detailed at the same time.

Kaye Blum's curator insight, June 3, 2013 9:24 PM

A simple infographic with usage stats and some clear Dos and Don'ts for social media marketing.

Jim Doyle's curator insight, June 4, 2013 6:07 AM

What will make your Social Media Campaign be successful.

Rescooped by Deb Nystrom, REVELN from The Science and Art of Motivation
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Why You Haven’t Attracted Your Ideal Client, Yet and What To Do Differently

Why You Haven’t Attracted Your Ideal Client, Yet and What To Do Differently | The Social Media Learning Lab | Scoop.it

Psychographic information tells you why they buy your offering and helps tailor your marketing messages:

    • Who influences their buying decision?
    • What are their spending habits like?
    • What type of information are they looking for and where do they look?
    • What is their relationship with your company?



As an example, the company Girl Two Doors Down mostly sold their “bling flip flops” through retail channels in its eight years in business. Last year they finally launched an online store and a social media presence. Previous to that, because so many celebrities were wearing their flip flops, the company believed that customers who bought their shoes at stores were “celebrity shoe” obsessed females, based on the West coast, in the 25-35 age range.


From Facebook data and email surveys, the last year has shown that customers are mostly coming from the East coast, with a high percentage coming from New York and New Jersey, and their shoes have a much wider age appeal of 18-65.


The company also noticed a loyal customer base: repeat customers have a much higher overall purchase – sometimes up to 500% more than a new customer. This information opened the company’s eyes to different marketing ideas and will help improve efficiency for their editorial calendar, targeted Facebook ads and ways to eliminate stumbling blocks for the first-time buyer.

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Deb Nystrom, REVELN's curator insight, May 31, 2013 2:53 PM

I always like a good Venn Diagram, especially with "Rock Star Clients" in the middle! ~  Deb