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"LinkedIn might not be the most exciting social network, but it’s the most important when it comes to your career [and that of sharing news & branding of your business.]"
As of April 2015, the site has more than 350 million users, with 100 million based in the U.S. alone. And while you might think of LinkedIn as a tool for a job search, it can be just as effective for online networking and personal branding, whether you're looking to gain cred in your industry or are seeking new clients.
Excerpts:
3) Go Beyond Connecting When meeting someone you'd like to work with in the future, ...follow up with a LinkedIn connection request. ...send a note in the request that references a “specific thing that you enjoyed talking to him or her about, or something you want to connect with this person about again in the future." One way to cold-connect effectively is to ask questions, rather than pitching yourself
5) Get Your Name on the Newsfeed LinkedIn allows you to share updates to a Facebook-like newsfeed. Sharing insights and information about your industry ...of interest to your connections. ...post other people's content (or yours), work-appropriate photos, job openings at your company, and thank-yous to coworkers.
7) Networking is a Two-Way Street ...networking involves reciprocity. Actively participate in other people's content and updates. Leave comments, ask questions, or offer feedback.
Source: https://www.dailyworth.com/posts/3758-the-best-way-to-use-linkedin/9
Yes, you CAN make a difference in the lives of your current and prospective employees and patients using#SocialMedia Integrated #HealthCare.
As mentioned in the full Slideshare in the post here, a Latin motto, Suus non ut Difficile, is translated to English as “It’s not that hard.” It is the motto of Social Media University, Global (SMUG) at the Mayo Clinic, which is included as a case study in the SlideShare.
For many organizations, there may be an existing Facebook page or Twitter account that just needs a bit of creativity, energy, and a renewed desire to engage with colleagues, peers and patients in a transparent and honest way to help that social media account come alive, while honoring privacy and professional boundaries.
The hashtag # in the title is a 21st century way of building #socialglue and community by searching topics that help connect people of like minds and interest via Twitter and Facebook, and other social media platforms using hashtags.
Before you post links of stories that may be either inaccurate, out of date or just plain fake on social media.. Learn to find out what's real.
Do some due diligence. Look at the date. We just hit “share” sometimes without even clicking through to read the article. We deduce that we learn all we need from the featured image and the headline. ...Click through and pay attention to what’s in front of you. Know your satirical websites. Every day, someone on my Facebook friends list posts a story from one of these places, believing that what they read is true. And each time that happens, an angel dropkicks a trashcan and facepalms on Heaven’s gate. Wikipedia has a list of satirical sites. It’s by no means comprehensive but next time you’re not quite sure, check there first.
Websites like CreamBMP, The Daily Currant, The News Nerd and others like them aren’t as much satire as they’re clickbait preying on people’s need for outrage. They’re basically what the Enquirer is, except digital and a little bit more smug about their wackness. Whoring for pageviews is their business model. I kind of hate them with the intensity of 1,000 African suns at high noon. There is also a website called RealorSatire.com. Use that if you’re confused about whether a site is shitty satire or purporting to be real.
With healthcare moving in a digital direction as mobile health applications and devices continue on the rise, it makes sense that a physician’s social media presence has benefits. There are dangers as well.
When used properly, social media can: - grow your professional network and education,
- promote health care organizations,
- open up a new platform for patient care and education, and
- expedite progress toward public health issues by spreading information quickly through vast networks.
Used carelessly, social media can: - share inaccurate and unreliable information,
- damage your professional image,
- breach patient privacy,
- violate the patient-physician boundary, and even
- negatively affect a physician’s credentials and licensure.
The American Medical Association (AMA) offers their own policy to help guide physicians’ social media use, as do many other healthcare institutions. These guidelines can help: - Stay professional. Always avoid using unbecoming language when posting online. You may even consider creating separate accounts for personal and professional content. ...Negative actions online can negatively affect not only your reputation among patients, but colleagues as well.
- Maintain boundaries. Ensure patient privacy is maintained.
- Determine what you’re willing to share. Sharing personal interests and hobbies online can make a provider seem more approachable and relatable. It is up to you to decide how comfortable you are sharing certain details about your life. Use privacy settings when necessary to protect any information you wish to keep private.
- Regularly monitor your online presence. Make sure that information posted by you as well as content posted about you by others provides accurate and truthful information.
Related social media posts by Deb:
Via Plus91
Nonprofit Marketing With Google Ad Grants – How to Get $10,000 Per Month In Google Ads FREE For Your Nonprofit Marketing efforts.
Slideshare information for you.
This article gives you a breakdown of the type of social media marketing tools available to help with social media and it's all broken down by categories.
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013. Facebook continues to be the most popular social media site, but its membership saw little change from 2013. The one notable exception is older adults: For the first time in Pew Research findings, more than half (56%) of internet users ages 65 and older use Facebook. Overall, 71% of internet users are on Facebook, a proportion that represents no change from August 2013.
Every other social media platform measured saw significant growth between 2013 and 2014. - Instagram not only increased its overall user figure by nine percentage points, but also saw significant growth in almost every demographic group.
- LinkedIn continued to grow among groups with which it was already popular, such as professionals and college graduates, while...
- Twitter and Pinterest saw increases in usership across a variety of demographic groups.
The engagement of Facebook users continues to grow, while daily use on other platforms shows little change. Facebook’s large base of users continues to be very active. Fully 70% engage with the site daily (and 45% do so several times a day), a significant increase from the 63% who did so in 2013. About half (49%) of Instagram users and 17% of Pinterest users engage with their respective platforms daily, although neither of these represent a significant change from 2013.
The findings reported here were collected in omnibus surveys underwritten by the University of Michigan in Ann Arbor. The survey questions were designed in consultation with Dr. Nicole Ellison and Dr. Cliff Lampe from the University of Michigan’s School of Information. As for all Scoops, click on the photo or title to see the full article. Related social media posts by Deb on REVELN.com:
When you're first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You've been told time and time again that responding to everything is a best practice for growing your following.
One of the magical things about Twitter is that it opens a window to the world in real-time. An event happens, and just seconds later, it’s shared for people across the planet to see.
...when Flight 1549 crashed in the Hudson, @jkrums on twitter shared, " http://twitpic.com/135xa - There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy. 3:36 PM - 15 Jan 2009 When [other] major events happened, such as when Osama bin Laden was killed, and when Mitt Romney mentioned binders during the presidential debates, people instantly came to Twitter – and, in particular, Twitter search – to discover what was happening.
...[there's a] real-time human computation engine we built that allows us to find search queries as soon as they’re trending, ...[these are sent to] real humans to be judged...
...Overview....how the system works.
(1) ...we monitor for which search queries are currently popular. Behind the scenes: we run a Storm topology that tracks statistics on search queries. For example: the query “Big Bird” may be averaging zero searches a day, but at 6pm on October 3, we suddenly see a spike in searches from the US.
(2) Next, as soon as we discover a new popular search query, we send it to our human evaluation systems, where judges are asked a variety of questions about the query.
Behind the scenes: when [we detect] that a query has reached sufficient popularity, it ...dispatches the query to Amazon’s Mechanical Turk service, and then polls Mechanical Turk for a response.
For example: as soon as we notice “Big Bird” spiking, we may ask judges on Mechanical Turk to categorize the query, or provide other information (e.g., whether there are likely to be interesting pictures of the query, or whether the query is about a person or an event) that helps us serve relevant tweets and ads.
Photo by Dixon Tam, Flickr CC
Anyone that still uses an Hotmail, AOL or Yahoo email address is publicly admitting that technology has passed them by. It is not that they are just uncool, they are a security risk. If you are running a business via AOL or Yahoo email, you need to know that your customers and contacts are at risk from receiving malware, spyware or other damaging payload via your email account.
_______________
It is not that they are just uncool, they are a security risk. _______________
Most people with Hotmail, AOL & Yahoo accounts have no idea what two-factor authentication is or how to enable it. Because of that, these email accounts are very susceptible to someone cracking the password and sending email to all of your address book and people that you have ever sent a message to or received a message from. Despite the embarrassment of having your account hacked, it is a liability to your continued business success.
Gmail still has some cachet, but anyone using email for a business purpose can register a domain for $10 and enable email within about 10 minutes. That along with two-factor will help keep your good name solid and secure.
Click on the photo or title to see the full post.
"LinkedIn is an incredibly valuable business connection and resource site. When used properly."
Excerpt:
...you don’t want to become the person others avoid or warn others about. If you want to maximize your LinkedIn experience, consider doing the following:
Reach out to people you know for connections. If you want to connect with someone you don’t know, tell them why – and make sure it’s a business reason:
- Seek to learn about companies: Their goals, needs and challenges (instead of seeking to sell them something).
- Connect people to solutions: Even when it’s not something you sell.
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
Via Ally Greer
"...Visual content can create the perfect balance for your blog [or message.]"
Nearly all of these are free or freemium.
Here are 5 of the 15 - excerpted:
1. PLACEIT Placeit is a unique tool that allows you to choose from a range of pre-made templates and backgrounds, for you to then ‘place’ your own images in. …[OR]…type in any URL and Placeit will automatically insert a screenshot of the page into your design.
To get the best size images and unlock more features, you will have to pay. However you can get a decently sized version of your creation to use for free.
2. SHARE AS IMAGE This Chrome extension is an easy way to turn any text that you find when browsing, into a striking image that you can then share. The benefits of it being a bookmarklet, means that you don’t need to leave your browser or open another tab/window, in order to create highly shareable images.
4. VISME [Big Feature…it does]… a range of tasks all in one place. From presentations, infographics, animations and much more, it allows you to create some truly stunning visual content, right from your browser. No need to download any clunky software!
5. CANVA [The author’s] …favourite graphic image design tool outside of PhotoShop. It has everything ….offering ready-to-go templates for things like flyers, social media covers, documents and more.
8. INFOGR.AM Who can deny the power of a great infographic? …They can also tell us a great deal about a subject in a very small space. …With over 30 chart types to choose from, there’s bound to be something to get you started. Others include SlideShare, Gimp, Tagxedo and more.
Related tools & posts by Deb: - Stay in touch with Best of the Best ScoopIt news, taken from Deb's NINE multi-gold award winning curation streams Preview it here, via REVELN Tools.
- Are you local to SE Michigan? Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.
Via Baiba Svenca
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Seven reminders of why technology alone isn't enough to keep you secure. While technology has made some kinds of fraud more difficult to commit, it's created all sorts of new opportunities for adaptable fraudsters. And even the very strongest security technology can be overcome by a clever social engineer. That's part of the reason security awareness training for end users is so essential.
"Executives 'get it' right away," says Wombat Security president and CEO Joe Ferrara, about awareness training. "The people who are harder to convince are...the die-hard technologists who don't want to leave [anything] in the hands of the user."
Cut through all of the noise around the ROI of healthcare social media and focus on providing value to your audience.
If you are a healthcare group that needs results by the end of this quarter, I suggest that you don’t look at social media to solve your problems. However, if you are looking to build long-term brand equity and trust with your audience, then invest heavily in this area.
__________________________________
...tell the story of what your business does and why you are passionate about it => creates long-term customers ...for life. __________________________________
An example:
Marketing expert Gary Vaynerchuk is leading the discussion on this topic. When executives of Fortune 500 companies ask him the ROI of social media he has famously responded by asking them what is the ROI of their mother. After a puzzled look, he explains that the ROI of his own mother is everything to him. Without his mother teaching, educating, caring and supporting him he would be nothing. It is meant to force the person asking it to wonder why the ROI question comes up more with social than anything else in their businesses. Vaynerchuk drills it down to the concept => ROI is never about the tool - it is about the mechanic using it. If business owners treat it like all the other forms of advertising in the history of selling, they will lose and the ROI will be nothing. The real value of social is the ability to provide value to your audience and tell the story of what your business does and why you are passionate about it. This creates long-term customers who remain interested in being your consumer for life
Related social media posts by Deb:
Creating your own Facebook group is an effective way to discuss a particular subject and share content with friends and other like-minded Facebook users.
The default setting for Facebook groups is "Closed," which means that all Facebook users can access and read the group but only members can post to the group. As an alternative, Facebook offers a "Secret" option that hides the group and its contents from everyone except group members.. Click on the title or photo to read more about how to set up such a group. To find out more about WHY it is helpful to use a secret group on Facebook for a neighborhood group, read my comments below.
Related social media posts by Deb:
Photo: Signs at Lavender Hill Farm, Boye City, Michigan - by Deb Nystrom
Today’s exploit, if genuine, is similar to a scam from March 2014, researchers say. We’ve contacted security firm Symantec, which reported last year’s scam, but they had not responded by press time.
___________________________
This...phishing attack via email, titled “Document,” states, “Hi. Please see the remaining document on Google drive,” ... ___________________________
For Google’s part, a spokesperson from the company gave us this statement: “We’re constantly working to protect people from phishing scams through a combination of automated systems, in-product warnings, and user education. We’re aware of this particular issue and taking the appropriate actions.”
Elastica CEO Rehan Jalil told us the company used Google’s automated tool to warn the search giant about the vulnerability about two weeks ago. However, he added, Elastica didn’t follow up with Google before publishing its results. At publication time, the phishing websites were still live.
This is a clever example of a so-called phishing attack that tricks you into giving up valuable personal information, typically your username and password. In this case, the email, titled simply “Document,” states, “Hi. Please see the remaining document on Google drive,” and then provides a long link to click on.
Once scammers have your Google credentials, they can log on to any service that uses your Google login, read your email, access personal files stored on Google Drive, reset the passwords to any other online service that has your Gmail address, and change your password so that you would be unable to log back in.
Fortunately, you can avoid falling prey to this scheme, and any similar, by abiding by the following guidelines.
Don’t trust any old email
...One clever trick on the part of these likely cybercrooks is that the note comes from a Gmail address. This, according to Elastica, may have tricked Google’s spam filters into allowing the message to get through.
It's compelling what an animated gifs can do! They are also are more performance and cost-effective than standard video or images. It's a great way to update your programs to the digital space and improve customer interest as well as satisfaction.
Here are some examples:
- Repurpose user-generated content (Peace Corp)
- Create eye catching and easy to follow tutorials and instructions - Use animated gifs to explain how people can do a certain task, such as how to sign into a website, or how to set privacy settings on a website. (Seeing is believing with the author's excellent example.)
- Use U.S. government records to bring history to life - Features images from the last time a gyrocopter flew to Capitol Hill almost 100 years ago
"Sacco’s Twitter feed had become a horror show."
Sacco’s tweet had become not just an ideological crusade against her perceived bigotry but also a form of idle entertainment. ....As Sacco’s flight traversed the length of Africa, a hashtag began to trend worldwide: #HasJustineLandedYet. ...Come on, Twitter! I’d like pictures #HasJustineLandedYet.” "...shaming ...gained momentum in 1787, when Benjamin Rush, a physician in Philadelphia and a signer of the Declaration of Independence, wrote a paper calling for its demise the stocks, the pillory, the whipping post, the lot. “Ignominy is universally acknowledged to be a worse punishment than death,” he wrote. “It would seem strange that ignominy should ever have been adopted as a milder punishment than death, did we not know that the human mind seldom arrives at truth upon any subject till it has first reached the extremity of error.” I found no evidence that punitive shaming fell out of fashion as a result of newfound anonymity. But I did find plenty of people from centuries past bemoaning the outsize cruelty of the practice, warning that well-meaning people, in a crowd, often take punishment too far. ....Social media is so perfectly designed to manipulate our desire for approval, and that is what led to [Sacco's] undoing. Her tormentors were instantly congratulated as they took Sacco down, bit by bit, and so they continued to do so. Their motivation was much the same as Sacco’s own — a bid for the attention of strangers — as she milled about Heathrow, hoping to amuse people she couldn’t see.
File types are a bit confusing to most people. Do you know when and why it's best to use a .jpeg, .gif, or .png? This infographic demystify the mystery.
What does it take to write good headlines? Headlines that are packed with emotional words and speak to mind and emotion get shared more on social media.
Posts with a higher emotional value got more shares. Period.
The Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader.
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Suggested by
Issa Asad
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Hyperlapse and #SelfieLapse
Hyperlapse is.... a recently unveiled app from the Instagram [that] lets users capture longer video sequences and then easily make them much more compact, by reproducing the video at a much faster rate, ....creating a stunning, cinematic effect.
....Hyperlapse has now been optimized to be used with front-facing cameras, creating the phenomenon known as #SelfieLapse.
#SelfieLapse is a lot more than just a gimmicky trend ....there are a lot of opportunities to take advantage of using this feature on the Hyperlapse app.
- [Show] how a product is built or how it works ...film yourself putting together or even unveiling a new creation on the #SelfieLapse mode and then easily share it to social media as a teaser to create some buzz.
- Take your followers to an event. ..
- Interactive instant testimonials. ....create interaction on social media....documenting their first impression, their first use or even the instant results ...create some interaction between yourself and your followers as well ....
Those who rely on Dropbox to store their personal files may have lost some of their data. The service has experienced some issues regarding a bug in older versions of its available desktop apps. This bug deleted files uploaded by affected users who activated the Selective Sync feature, leading some to find they'd lost a large amount of files.
...Should you be one of the select few who have been affected by this bug, Dropbox has been reaching out to customers via email with an apology and offer for a year's worth of Dropbox Pro for free.
Related tools & posts by Deb: - Stay in touch with Best of the Best ScoopIt news, taken from Deb's NINE multi-gold award winning curation streams Preview it here, via REVELN Tools.
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Suggested by
Greg
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"[There are]t people (and often just machines) whose lone goal is to sell you stuff. Some of them just collect followers for sale. For these reasons, there is no point to follow them.
Excerpts:
Type 1: “Following equals followers”
They are kind of guys, who have the same number of followers as the number of people they follow. [They] gain followers is to start following some unaware people. They are so surprised someone is interested in their tweets, they instantly feel obliged to follow back. Well, this is the way honest people act, isn’t it? The type described here know that. They don’t read your tweets, but they certainly care to spam you properly with their owns.
Type 2: “Thanks for following”
You start to follow people who you find interesting. Suddenly, you get a notification someone mentioned you. For a budding Twitter user it’s always a heartbeat. You discover someone thanked you for following them! While it’s nice, you should look carefully at that person. [Also note that “Thank-yous”] are just one of [many] normal selling techniques. It’s pretty likely, the whole account is just to tweet about nothing, and to target you with a product the guy is selling from time to time.
Type 4: “Tweeting dusk to dawn” - [The Twitter Bots]
Before following someone, always have a look at their profile. Good look, good bio, decent number or followers. …you notice they have 4.3k tweets. That means they tweet 20 times a day and have 20 hands and 10 heads. In other words, they are actually a team of people, not a single person. This may not be something absolutely bad as long as the tweets are interesting. Popular websites and companies have such accounts. But be aware the "user" is not going to read anything you write.
Type 5: “Optimistic spammers”
[Review] recent tweets by someone you are going to follow. ...some [are by] desperate entrepreneurs who were told Twitter was good for marketing. Such accounts are full of rubbish like “Did you see our latest offer today?” or the avatar is some soulless logo. Keep away!
With the rise of social media, many business owners have sought to control what their employees post on the various social networks. But as the owners of Triple Play Sports Bar and Grille in Watertown, Conn., learned during recent litigation, employers may have less authority than they think.
_______________
Employers may have less authority than they think.
_______________ In August, a three-member panel of the National Labor Relations Board in Washington concluded that Triple Play violated the National Labor Relations Act when it fired two employees over comments made on Facebook about a Triple Play owner. The N.L.R.B. also determined that Triple Play’s written social media policy violated the Labor Relations Act. _________________ ....the restaurant violated the law by threatening to sue them for their Facebook activity. _________________
Triple Play violated the law when it fired Ms. Sanzone and Mr. Spinella, the N.L.R.B. found that the restaurant violated the law by threatening to sue them for their Facebook activity. The board also found that the restaurant’s social media policy was unlawful because employees could reasonably interpret it to mean they could not engage in activities that the Labor Relations Act protects. Specifically, the N.L.R.B. concluded that the word “inappropriate” was subject to imprecise interpretation by employees. The N.L.R.B. issued an order that required Triple Play to refrain from the type of actions that led to this lawsuit, and to take several affirmative steps. These included: - revising its Internet/blogging policy,
- offering reinstatement to Ms. Sanzone and Mr. Spinella within 14 days, and
- compensating both former employees for any lost earnings and adverse tax consequences they may have suffered.
As always in REVELN ScoopIt news, click on the photo to see the full post.
Related posts by Deb: - Stay in touch with the monthly Best of the Best news, taken from Deb's 9 multi-gold award winning curation streams. Preview it here, via REVELN Tools.
- Are you local to SE Michigan? Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.
Photo by Maria Elena on Flickr.
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Scoop.it!
This is eye opening, thanks Amy!
I think Slideshare is just a great knowledge and collaboration tool, getting better as time goes on.