The Social Media Learning Lab
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The Social Media Learning Lab
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Scooped by Deb Nystrom, REVELN!

7 Ways to Maximize LinkedIn, Doing what It Does Best

7 Ways to Maximize LinkedIn, Doing what It Does Best | The Social Media Learning Lab |

"LinkedIn might not be the most exciting social network, but it’s the most important when it comes to your career [and that of sharing news & branding of your business.]"

As of April 2015, the site has more than 350 million users, with 100 million based in the U.S. alone. And while you might think of LinkedIn as a tool for a job search, it can be just as effective for online networking and personal branding, whether you're looking to gain cred in your industry or are seeking new clients.


3) Go Beyond Connecting   When meeting someone you'd like to work with in the future, ...follow up with a LinkedIn connection request. ...send a note in the request that references a “specific thing that you enjoyed talking to him or her about, or something you want to connect with this person about again in the future."


One way to cold-connect effectively is to ask questions, rather than pitching yourself

5) Get Your Name on the Newsfeed   LinkedIn allows you to share updates to a Facebook-like newsfeed. Sharing insights and information about your industry ...of interest to your connections. other people's content (or yours), work-appropriate photos, job openings at your company, and thank-yous to coworkers.

7) Networking is a Two-Way Street   ...networking involves reciprocity. Actively participate in other people's content and updates.  Leave comments, ask questions, or offer feedback.


Deb Nystrom, REVELN's insight:

EVERY social media platform has its special sauce along with the basics, such as a completed profile with a PHOTO.  These 7 strategies highlight what is the unique to LinkedIn, primarily, the networks, business updates, and real life connections that follow connecting online. ~  Deb

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Rescooped by Deb Nystrom, REVELN from Content Curation World!

Add Value & Perspective If You Curate: Newbie Mistakes with Scoopit Links on Twitter

Add Value & Perspective If You Curate:  Newbie Mistakes with Scoopit Links on Twitter | The Social Media Learning Lab |

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it....

Marty - comment I wrote on Dr. V's blog

Appreciate Bryan’s and Joseph’s comment, but I rarely use as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content Olog.N because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing b

I was taught NOT to pass through links on early on by the great curator @Robin Good . Robin has well over 1M views on now and his advice along with the patient advice of other great curators has my profile slouching toward 150,000 views.

Bryan is correct that some curators new to haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.

For my part I always identify my links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.

When you follow or consistently share content from a great curator on you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. anticipated this learning and built in a feature where I can suggest something to Robin.

This is when is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.

So, sorry you are sad to see links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet.

Related tools & posts by Deb:


  • Stay in touch with Best of the Best news, taken from Deb's  NINE multi-gold award winning curation streams from @Deb Nystrom, REVELN delivered once a month via email, available for free here,via REVELN Tools.



Via Martin (Marty) Smith, Robin Good
Deb Nystrom, REVELN's insight:

Well stated.  Make sure your ScoopIt has substance to it, features your expertise and perspective, and is NOT simply a pass through.   If you know what you are curating, and COMMENT on it, share your perspective, then you can scale, as mentioned above.  ~  D

Dr. Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use well and leverage it.
Dr. Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 

As a result, and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.

Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.

Other than a rant for me, what's the value of this post to you and business storytelling?

Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.

All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!

Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to, I was glad to read this. I wouldn't have thought about this...
Scooped by Deb Nystrom, REVELN!

5 Maxims to Stay On Top: 2014 Social Media for Business

5 Maxims to Stay On Top: 2014 Social Media for Business | The Social Media Learning Lab |

Future-proofing for tomorrow’s connected social business challenges:
1) Maximize Engagement with Minimum Content

Release content that solves specific problems, asks questions, presents teasers, encourages sharing, and that rewards participation.... rather than throwing out new stuff to keep people hanging on.


The days of daily posts (like with a blog) may be behind you, especially if you’re holding down multiple sites.


Micro videos….are dominating already in ’14.






2: Separate Yourself from the Pack
If you can grab attention above your competitors, you’re going to experience more growth and freedom of movement.


3: Stake a Claim to Popular Territory….if your fans, friends and family know about them—then it’s a safe bet to assume that you should have a presence there. …Stake a claim to new territory before it takes off in a big way.



4: Introduce the Visual
Infographics, high-quality photos, pics and vids of live events, etc – these are all still trendy. Micro videos….are dominating already in ’14.


…Sites like Keek and Twitter’s Vine allow you to quickly upload micro videos. …they gain a lot of traction without all the bells and whistles associated with longer spots. …Ask comedian Frank Caliendo, who has grown his fan base tremendously by releasing 20-second clips of him doing a Morgan Freeman impression. Entertaining clips that show your brand in a personal light can be huge for your business.


5: Creating Mobile-Friendly Content
…“Well, duh.” …But 2014 is different. …new releases from Apple, Samsung and other big brands, a new Windows OS, and …a slew tablet options. And have you seen the new watch phone? It’s insanity!


Read more here.

Image Credit: jasonahowie


Related tools & posts by Deb:




Deb Nystrom, REVELN's insight:

These social media observations seem on target for 2014, especially emphasizing the power of visual images, and the explosive growth of options for mobile.  Tablets and mini-tablets are becoming more mainstream, along with miniatures like a smartphone watch.  

The,  "It’s insanity!" says a lot about the pace of change and products.   ~  D

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Rescooped by Deb Nystrom, REVELN from EPIC Infographic!

Do’s and Dont’s for Community Management [INFOGRAPHIC]

Do’s and Dont’s for Community Management [INFOGRAPHIC] | The Social Media Learning Lab |

How do you stay on track on your social media plans and campaigns? This is a handy infographic from Return on Digital which showcases community management basic practice.

  • Good practices, good reminders for Facebook, Twitter & LinkedIn! 

Via Jonha Richman
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Scooped by Deb Nystrom, REVELN!

The 7 Best Social Engineering Attacks - Lessons Learned

The 7 Best Social Engineering Attacks - Lessons Learned | The Social Media Learning Lab |
Seven reminders of why technology alone isn't enough to keep you secure.


While technology has made some kinds of fraud more difficult to commit, it's created all sorts of new opportunities for adaptable fraudsters. And even the very strongest security technology can be overcome by a clever social engineer. That's part of the reason security awareness training for end users is so essential.

"Executives 'get it' right away," says Wombat Security president and CEO Joe Ferrara, about awareness training. "The people who are harder to convince are...the die-hard technologists who don't want to leave [anything] in the hands of the user." 

Deb Nystrom, REVELN's insight:

There's social engineering via politics & there's social engineering that means: "anyone can be a target," from the comments.

Also commented:  " Some phishing emails are so good that high trained security people can fall for them."

Tips from XMarkstheSpot:   Great article!   "The rule I use not click links in emails, including unsubscribe, unless the email is expected, such as one as confirmation during new account setup. ...never click on attachments either unless they are expected.  I have within Spyshelter (anti-keylogger) where I can save an attachment, right click the file and on the pop-up menu click 'Spyshelter-> Check it on VirusTotal'; it uploads to . It's then scanned by over 50 antivirus software products. 

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Scooped by Deb Nystrom, REVELN!

Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."

Related posts & tools by Deb:






Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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Scooped by Deb Nystrom, REVELN!

How to Build a Successful Email List

How to Build a Successful Email List | The Social Media Learning Lab |

Local marketing and internet maven Annie Wolock has some great tips here.  


An email list is an important asset for your business. A properly obtained email list is filled with contacts who trust you and are likely to purchase from your business. I would advise staying away from buying email lists.  If you already have your email list, it still makes sense to continue your email list expansion efforts.

Build Your Email list Steadily, Over Time.

Basically, put good, valuable content on your site. This is the best approach, IMHO. This is the way a lot of companies build up their email list.  

Host Online Webinars and Collect Email Addresses at Registration.

While webinars are a great way to build your brand as an expert, they are an awesome way to increase your email list.

Downloadable Whitepapers

You’ll need to have some really valuable content for this to work, but if you do, people will give you their email address to get valuable information.

Other methods included in Annie's article:   Trade Shows and Incoming Telephone Calls

From Annie's twitter profile:
Think global, buy local. Internet Marketer, business woman making a difference. Annie Gets it Done - Since 1994 

Related posts & tools by Deb:


    Deb Nystrom, REVELN's insight:

    Annie has been in business on Main Street in Ann Arbor, Michigan for many years and know what works and what doesn't.  

    Many people don't categorize email as an element of social media and buslness building. If you think this, consider that anything digital, online, enabling connection and business building can be an essential building block to your socially empowered business.  ~  D

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    Rescooped by Deb Nystrom, REVELN from business analyst!

    10 Top Execs Share Their Social Media Secrets - Mashable Perspective

    10 Top Execs Share Their Social Media Secrets - Mashable Perspective | The Social Media Learning Lab |

    When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.

    Great post from leaders in the know, from a respected site, known for being sharp about social media trends:



    Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: ;


    Think About Community
    1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM

    2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter

    3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo

    4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote


    Careful Content
    5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia

    6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta

    7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group

    8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade

    9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse

    10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten


    Read Entire Post here: ;

    Via maxOz, michel verstrepen
    maxOz's comment, May 28, 2012 7:45 AM
    Alessio, my pleasure hope you had a good weekend xxx