The Social Media Learning Lab
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The Social Media Learning Lab
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Rescooped by Deb Nystrom, REVELN from Content Curation World! Introduces New Layout Templates, Full Topic Embeds and Direct White-Label Publishing to WordPress Introduces New Layout Templates, Full Topic Embeds and Direct White-Label Publishing to WordPress | The Social Media Learning Lab |, the content discovery, curation, distribution and publishing platform has recently added some very significant improvements to its offering, that make it service even more interesting for any kind of online publisher, company or agency looking forward to find, vet and curate the best content available online on a specific topic.

The first and long-awaited new feature is the availability of multiple layout templates that publishers can now utilize and which can be swtiched to instantly.


The second one is full embedding of curated topics onto any web page to make it easiest for any publisher to rapidly integrate and display content directly on their sites.

The third and most powerful new addition is the availability of a new white label direct publishing feature for WordPress-based publishers.

Although I have not had the opportunity to test this new feature, which is available only through a new Marketers subscription plan, it surely looks as the perfect fit for all those publishers who wanted to use more as a backend for producing curated content for their site than as a final publishing destination.

With these new additions consolidates itself as feature-rich, reliable and affordable content curation system that can satisfy many different types of needs: from education, to content marketing, news publishing and community building.

Find out more:

Via Robin Good
Deb Nystrom, REVELN's insight:

ScoopIt keeps looking for ways to integrate and be highly relevant in the service it provides.  Integrating with Wordpress is worth a good look.  ~  D

wanderingsalsero's curator insight, September 5, 2014 4:17 PM

Nice to see SI moving along.  I haven't read this and I wonder if it's the news I read a few weeks ago.  At any rate I think SI is getting a bit ahead in the race between them and RebelMouse.  


I've had an issue in the UI with RM for almost 2 months and they don't seem inclined to do anything about it....but SI has always worked fine.

Nedko Aldev's curator insight, April 5, 2015 12:25 PM


Rescooped by Deb Nystrom, REVELN from Content Curation World!

Add Value & Perspective If You Curate: Newbie Mistakes with Scoopit Links on Twitter

Add Value & Perspective If You Curate:  Newbie Mistakes with Scoopit Links on Twitter | The Social Media Learning Lab |

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it....

Marty - comment I wrote on Dr. V's blog

Appreciate Bryan’s and Joseph’s comment, but I rarely use as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content Olog.N because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing b

I was taught NOT to pass through links on early on by the great curator @Robin Good . Robin has well over 1M views on now and his advice along with the patient advice of other great curators has my profile slouching toward 150,000 views.

Bryan is correct that some curators new to haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.

For my part I always identify my links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.

When you follow or consistently share content from a great curator on you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. anticipated this learning and built in a feature where I can suggest something to Robin.

This is when is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.

So, sorry you are sad to see links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet.

Related tools & posts by Deb:


  • Stay in touch with Best of the Best news, taken from Deb's  NINE multi-gold award winning curation streams from @Deb Nystrom, REVELN delivered once a month via email, available for free here,via REVELN Tools.



Via Martin (Marty) Smith, Robin Good
Deb Nystrom, REVELN's insight:

Well stated.  Make sure your ScoopIt has substance to it, features your expertise and perspective, and is NOT simply a pass through.   If you know what you are curating, and COMMENT on it, share your perspective, then you can scale, as mentioned above.  ~  D

Dr. Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use well and leverage it.
Dr. Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 

As a result, and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.

Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.

Other than a rant for me, what's the value of this post to you and business storytelling?

Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.

All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!

Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to, I was glad to read this. I wouldn't have thought about this...
Scooped by Deb Nystrom, REVELN!

Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy

Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy | The Social Media Learning Lab |

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we should not expect them to recover.

Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play.

It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?     Continue reading →

Related tools & posts by Deb:


  • Stay in touch with Best of the Best ScoopIt news, taken from Deb's  NINE multi-gold award winning curation streams sent  once a month via email, available for free here, via REVELN Tools.



  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.


Deb Nystrom, REVELN's insight:

The statistics and changes in Social Media, featuring Facebook and their filters are worth a good look for business marketing reasons.

This is a ScoopIt piece, emphasizing the ScoopIt platform's advantages for content curation. The research featured and the freshness of content shared, often shared by others a month or two later, is why I moved from the now defunct Posterous to ScoopIt. ~ Deb

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