The Social Media Learning Lab
3.6K views | +1 today
Follow
The Social Media Learning Lab
Learn to be the type of person online that others would want to follow. Devote 20 minutes a day to have clients calling you. For the BEST of the BEST curated news in performance, change, agile learning, innovation, motivation, social media and careers, SUBSCRIBE to Reveln.com/Tools/
Your new post is loading...
Your new post is loading...
Scooped by Deb Nystrom, REVELN
Scoop.it!

8 Lesser-Known Strategies to Get More Out of LinkedIn

8 Lesser-Known Strategies to Get More Out of LinkedIn | The Social Media Learning Lab | Scoop.it

"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value."

Here's a sample of the 8 strategies: 


1. Get involved in niche groups

Becoming active and engaged in micro-niche communities is a great way to be seen as an expert and helpful resource. This leads to opportunities for lead generation, networking, partnerships and much more.  — Patrick Conley, Automation Heroes

5. Help others

LinkedIn mutual connections is an amazing tool. It shows you exactly who you are connected to, and how you may be one direct introduction away from your dream customer. — Brewster Stanislaw, Inside Social


Also, in the same light, 3. Export your contacts as Darrah Brustein, Network Under 40 / Finance Whiz Kids does every quarter or so.  She shares her LinkedIn contacts with her valuable referral partners. She invites them to go through the contacts and highlight anyone who might be a great resource or potential client for them. Generally this becomes a reciprocal practice and a great way to warm up referrals.

8. Invest more of your time

Logging in and checking out the "Who's Viewed My Page" section isn't going to cut it. Even just 15 minutes a day will really bring in results. I personally use Sprout Social to post frequently, which takes no time at all. I also use their new publishing platform [to get] social numbers on my content. I...So the bulk of that 15 minutes I actually use to comment, chat and reach out personally.
—  Article author Maren Hogan, Red Branch Media

 

Deb Nystrom, REVELN's insight:

Author Maren Hogan has something in common with Networlding LinkedIn expert Melissa (G) Wilson, it is about purpose and relationships and putting in the time strategically to get results.  ~  Deb

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
Scoop.it!

How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion!

How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion! | The Social Media Learning Lab | Scoop.it

Carving out the professional cocktail party, talent pool that is LinkedIn may be the smarter strategy:  a slice of something massive in all that is social.


You may have heard the analogies before e.g. LinkedIn is the cocktail party, Facebook is the backyard B-B-Q.  Here's how LinkedIn is making it work in social in the power of that professional party niche, circa 2012 with their current successes & future plans.  ~ Deb


Excerpted from Forbes, author, George Anders:


_______________________

  


"There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles."  ~ Jeff Weiner, CEO, LinkedIn

_______________________


Linked is has:


  • LinkedIn Today, a customized news site that lets people see a front page tailored for their careers.
   
  • Thousands of profession-specific discussion boards, which cater to everyone from auditors to zookeepers.



  • Opened sales offices in Germany, Japan, Brazil, India, Spain and Hong Kong.
   
  • Plans to create an “economic graph” that would show all the matches—and mismatches—between needed skills and available talent worldwide.


“...There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles. There could be a professional profile for every member of the 3.3 billion people in the global workforce." ~ Jeff Weiner, CEO, LinkedIn


Via Rami Kantari
more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas!

Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas! | The Social Media Learning Lab | Scoop.it

"Yes, it was Vegas, Baby!   But more than that, it's about the trusted relationships you build on LinkedIn."


If you are local to SE Michigan and are a consultant, coach or small business owner, you might be interested in the one time live workshop covering all the Social Media platforms with Open Space that I'm doing on Saturday, April 21st, 8:30 to 3:00 at Spark East, Ypsilanti, Michigan.


Details are on this blog post, along with notes about some pending "People You May Know" updates on LinkedIn including:

  • streamlining the user experience,
  • improving the search algorithm for more relevant, accurate results, and
  • offering a quick, new one-click filtering option for reviewing results from relevant associations.
.
Thanks go to Scott Allen, who runs the helpful LinkedIn Intelligence blog.  Great info, including an embedded link to a YouTube video <update on the updates> by LinkedIn.
.
~  Deb
more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

New Features: Improved Network Updates, Groups and new Notes function on LinkedIn!

New Features:  Improved Network Updates, Groups and new Notes function on LinkedIn! | The Social Media Learning Lab | Scoop.it


There's a bunch of upcoming feature updates in categories as diverse as Network Updates to Messaging



Related posts by Deb:

   

Open Space on Speed: Social Business with the Coaches, Results! Video

      

Networked or Just Worked? LinkedIn’s Shiny, New Endorsements Buttons

       

Top 5 Apple BlockBusters and Reasons the iPad Rules the Tablets in 2013

 

Deb Nystrom, REVELN's insight:

Directed from LinkedIn's blog:  A new video and news that can help anyone who finds LinkedIn as an essential tools in their business.

I just made good use of the new NOTES function that captures contact notes that only you can see.  This can be very handy for remembering when you had interaction with someone and how you interacted with them.    VERY useful for client lead, retention and development.  ~  Deb

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Cautionary Tales: Real or Fake? The Pinocchio of Full Disclosure on Linkedin

Cautionary Tales:  Real or Fake?  The Pinocchio of Full Disclosure on Linkedin | The Social Media Learning Lab | Scoop.it
When social media goes wrong what usually happens is someone wants to game the system in their favor.


Real or persona?  It was an issue for me when I jumped into social media in 2008, when twitter was new, Facebook was super cool for college kids (and NOT about baby boomers or grandparents accessing family photos) and LinkedIn was still in it's infancy, but drawing attention from recruiters and natural networkers.

____________________________


Full disclosure is ...used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.

____________________________


I concluded that real was were it was at, learning from the digital strategy folks, and also seeing there are multiple points of view, like this one, as well as the privacy practices post earlier this week here.


Also, there was no "full disclosure" in this cautionary tale.  Full disclosure is a common statement used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.  


I've also had LinkedIn network members message me privately on how certain LinkedIn users, unknown to me but showing up in my message box, "game" the system to build up their LinkedIn rankings.  In the end, what comes around, goes around, and disreputable networkers will be found out and may be thrown out.


____________________________


May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


____________________________


May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


Excerpted:


Sumit (name in discussion) did what most do in Linkedin, he offered his advice on how to best use Linkedin, while another asked the critical question “do we do a disservice to others by insisting linkedin delivers value for all.”


Then, we find out a key contributor to the discussion is a FAKE. 


A key question is, Who’s Ready For Honest Dialogue?  


A take away was that an author of a Linkedin program had thought it was a good idea to create a fake Group profile to make it appear like a third party discussion of their work.


Read the full post here.


more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
Scoop.it!

How do You Use LinkedIn? [INFOGRAPHIC]

How do You Use LinkedIn? [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it
LinkedIn continues to be the powerhouse business networking site circa 2012. It can also serve as a first website & Hubspot for small business owners & professionals.
Via Rami Kantari
more...
No comment yet.