S.M.A.R.T. Goals in Social Media or for Anything | The Social Media Learning Lab | Scoop.it

Short examples illustrate how you can use S.M.A.R.T. goals to improve your social media strategy [and to write better goals for anything.]

I want my fans to engage more
I want to increase my Page's People Talking About This number

"Engage more" is a nebulous, relative phrase. It could mean more people liking posts, an increase in comments, or any number of "engagement" measures. Instead, specify what metrics you will be using to measure your goals.

NOTE: New Facebook Insights allow us to drill down further and identify even more specific engagement metrics.

I want my fans to engage more
I want to increase People Talking About This by 30%  

Set a specific, measurable number. Making your goals measurable will help you know whether or not they have been achieved.

- See more at: http://socialmediaclub.org/blogs/from-the-clubhouse/smart-goals-social-media#sthash.JZuLeRGm.dpuf