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Rescooped by Deb Nystrom, REVELN from The Evolving World of Marketing
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How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | The Social Media Learning Lab | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...


**Companies that blog get up to 55%more traffic


**They also get up to 97% more inbound links (which search engines like!)


**They can get up to 434% more indexed pages in search engines


**Blogging companies get up to 25x times more business leads


Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"


Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
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Rescooped by Deb Nystrom, REVELN from Agile Learning
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Insights & Tips On Curation, Social Media For Non-Profits, Video | Beth Kanter Interviews Robin Good

This is a great Scoop for my Social, Peer Learning & Curation stream, along with the Social Media Learning Lab stream, just after I put together a video for LA2M on this very topic mentioning BOTH Beth & Robin.

 

Here you go, from two great blogger/authors.  (My video post will follow next.) ~ Deb

 

Beth Kanter interviewed Robin Good a few days ago.

 

Beth:  Robin, I really enjoyed listening to you, I know this is aimed at non-profits but your insights, tips and suggestions are something we can all use. 

 

Key points:

  • BEFORE you get on the web, decide how much time you're going to spend on there, otherwise it could become addictive, and this can happen if you're not careful (hmmm how many of you can relate to this?)  
  • Know who your audience is, pick a very specific topic
  • Be as narrow as you can, find great pieces, pull out what you think would be relevant for them. (Being too broad doesn't help filter out the noise for these people, it adds to it) 

Hear Beth's interview with Robin here: [http://bit.ly/zmRMc7]


Via janlgordon, Deb Nystrom, REVELN
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Beth Kanter's comment, January 27, 2012 9:08 PM
Jan - thanks for scooping this. I learned a lot from this interview. I also transcribed it and have included what I think of some of Robin's "classic" curation resources!
janlgordon's comment, January 28, 2012 12:01 AM
Beth,
I revised this post and put the link to the entire interview in it. Really great stuff, Robin is so amazing, good work!
Simon Awuyo's curator insight, December 11, 2014 5:41 AM

By the grace of God, a person whose foot steps I want to follow.