How to Build a Successful Email List | The Social Media Learning Lab |

Local marketing and internet maven Annie Wolock has some great tips here.  


An email list is an important asset for your business. A properly obtained email list is filled with contacts who trust you and are likely to purchase from your business. I would advise staying away from buying email lists.  If you already have your email list, it still makes sense to continue your email list expansion efforts.

Build Your Email list Steadily, Over Time.

Basically, put good, valuable content on your site. This is the best approach, IMHO. This is the way a lot of companies build up their email list.  

Host Online Webinars and Collect Email Addresses at Registration.

While webinars are a great way to build your brand as an expert, they are an awesome way to increase your email list.

Downloadable Whitepapers

You’ll need to have some really valuable content for this to work, but if you do, people will give you their email address to get valuable information.

Other methods included in Annie's article:   Trade Shows and Incoming Telephone Calls

From Annie's twitter profile:
Think global, buy local. Internet Marketer, business woman making a difference. Annie Gets it Done - Since 1994 

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