Create Dynamic Headlines to Draw Your Readers In - Here's How | The Social Media Learning Lab |

Headlines thatinspire a click uaing a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

H is for helpful.


E is for emotion.
…we evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

  • Are You Able to Tell When Your Pooch Says, “I Love You?”
  • Doesn’t it Suck When Your Bounce Rate Goes Up?

A is for ask.
…Ask a question your target audience wants to know the answer to.

  • Where Are the Best Places to Vacation with Your Pets?
  • How Do You Write More Magnetic Headlines?


D is for do’s and don’ts.
…Deliver tactics that do or don’t work for a task your audience needs to understand.

  • What to Do When Your Puppy Won’t Stop Digging Up Your Yard.
  • Five Mistakes You Don’t Want to Make on Your Home Page.

L is for list.
I is for inspire.
N is for nightmare.
E is for empathy.


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