Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work - | The Social Media Learning Lab | Scoop.it

"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."

DN:  Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen.  Leadership + social, however, moves slowly, as attested by the CEO of HootSuite.  HootSuite has been my favorite twitter management tool, by the way.  

Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.



Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide



Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.

A new report from McKinsey Global Institute, however, makes yet another business case for social media:


  • According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.
  • At the high end, that approaches Australia’s annual GDP.
  • Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...” 
  • Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.



In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.


...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.


Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.


...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”

In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.

Even Twitter-phobic CEOs may have a hard time ignoring that business case.

Read the full article by Author Ryan Holmes, the CEO of HootSuite here.  Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.