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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey | Social Media Kommunikation | Scoop.it

As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.

 

There are no hard-and-fast rules for developing your brand’s stories, but you can go back and look at classic storytelling and structure as a helpful map to guide you. For example, the classic “hero’s journey” from Joseph Campbell’s, The Hero with a Thousand Faces, outlines what he calls the “monomyth” — which is a pattern that many believe can be found in almost every narrative around the world.

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John Jantsch's curator insight, March 17, 2013 1:34 PM

Love Joseph Campbell's writings

Victor Alejandro Polanco Frías's curator insight, April 12, 2013 2:58 PM

Aquí una de las aplicaciones de los estudios de J. Campbell sobre el monomito del héroe. Ideal para escribir historias, y también para entenderlas. Dime teseo despues de matar al hijo de minos, cuál es el maravilloso regalo que conseguirás... ;)

 

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Q&A: Twitter, Facebook Rewrite Content Marketing Rules - MediaPost Communications

Q&A: Twitter, Facebook Rewrite Content Marketing Rules - MediaPost Communications | Social Media Kommunikation | Scoop.it
MediaPost Communications Q&A: Twitter, Facebook Rewrite Content Marketing Rules MediaPost Communications With marketers spending something like $40.2 billion last year on the custom content stampede, it's no surprise they are also struggling for...
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Dorothy R. Cook 's curator insight, December 30, 2017 3:45 AM

Some times Its not what said but its that which is written that matters, follow God's paper chase. Bible"  Content Matters on all levels.

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5 Content Marketing Links Worth Reading

5 Content Marketing Links Worth Reading | Social Media Kommunikation | Scoop.it
This week on The Lede ... The One Tool that Will Make You Better at Everything Is Audio The Next Big Thing In Digital Marketing? 4 Reasons Content

Via Frank Mohnhaupt
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How to Get Inbound Links to Your Website

Strategy for obtaining high quality, one way, inbound links to your website.
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