Social Media & Journalism
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Social Media & Journalism
New social media tools, news, technology, journalism engagementetc.
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Study: Twitter’s rate of growth in U.S. outpacing that of Facebook | Articles

Study: Twitter’s rate of growth in U.S. outpacing that of Facebook | Articles | Social Media & Journalism | Scoop.it
But Facebook’s membership is nearly quadruple Twitter’s.
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Rescooped by Allison Landry from SOCIAL MEDIA, what we think about!
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6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile | Social Media & Journalism | Scoop.it

You are looking for new contacts and / or new business opportunities. LinkedIn is a good tool to achieve these goals. Here's an article that will give you some tips, how you can succeed in your step. [note mg]

 

Somewhere along the line you started treating it more like a resume. It's time to fix that.

 

Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.

 

So let’s tune yours up with six simple steps:

 

Step 1. Revisit your goals.

Step 2. Layer in your keywords.

Step 3. Strip out the clutter.

Step 4. Reintroduce your personality.

Step 5. Take a hard look at your profile photo.

Step 6. Get recommendations.

 

Read more: http://www.inc.com/jeff-haden/how-to-market-yourself-with-linkedin-profile-6-steps.html


Via Martin Gysler
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The Importance of Brand in an Era of Digital Darwinism

The Importance of Brand in an Era of Digital Darwinism | Social Media & Journalism | Scoop.it

Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are the new kings and queens of the branding kingdom, thanks to technology and the deeper connections it opens up between brands and consumers.


Markets, consumer behavior and how businesses connect with customers are all directly impacted by technology. Looking at the rapid erosion of Blockbuster’s business model, it’s clear to see the impact that technology can have on consumer behavior. During Blockbuster’s initial bankruptcy filing, CNBC’s The Faber Report summarized it this way, “At the end of the day, this is one of those bankruptcies that’s not really about a financial situation as much as it’s about seminal changes in how people ultimately watch video.”

 

Read more: http://bit.ly/yoFXha


Via Martin Gysler
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14 Ways New Facebook Betrays Small Business | facebook | Social Media Consulting - Convince & Convert

14 Ways New Facebook Betrays Small Business | facebook | Social Media Consulting - Convince & Convert | Social Media & Journalism | Scoop.it
The new Facebook Timeline for brands is nifty, unless you're a small business. In 14 ways, Facebook Timeline is a boon to big biz and a blow to small business.

Via The New Company
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