Social media, journalism, media relations and crisis communications
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How to Groom Social Media-Ready Employees

How to Groom Social Media-Ready Employees | Social media, journalism, media relations and crisis communications | Scoop.it

by Lisa Barone, November 8, 2011 in Small Business Trends

 

Reality check: It isn’t just the boss who gets anxious about participating in social media – so do people who work for the business.

 

Grooming social media-ready employees is essential in helping to spread company awareness, building trust and creating a more unified brand. But before your employees can hop on board and help the company achieve its social media objectives, you first you must help them feel comfortable participating. You need to groom them for social media success.

 

1. Help Them See Its Purpose

2. Teach Them How to Engage

3. Make Social Media an Everyday Tool

4. Let Them Focus on One Network

5. Highlight and Reward Successes

 

MORE: http://smallbiztrends.com/2011/11/social-media-employees.html

 

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Amanda Nadon-Langlois's curator insight, September 18, 2014 12:49 PM

Originally,  Social Media was advertised as a platform to stay in touch with new and old friends. Today, Social Media is an important way to stay "in-the-know". It no longer simply has an entertainment value. Organizations must keep up by implementing social media into their everyday work routines.    

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Star's combined weekly reach 4.62 million people

Star's combined weekly reach 4.62 million people | Social media, journalism, media relations and crisis communications | Scoop.it

A survey of individuals aged 15 years and above showed The Star's print, online and radio media had a combined weekly reach of 4.62 million people.

 

Nielsen said 1.52 million people read The Star on a weekly basis while its online portal, The Star Online attracted 491,000 people during the period.

 

The Star's three radio stations 988, Suria and Red FM reached 3.32 million people a week, it said.

 

Source: The Star

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Newsrooms can buy Facebook friends, but user engagement is not for sale | Poynter.

by Adam Hochberg Published Nov. 15, 2011 6:39 am Updated Nov. 15, 2011 6:50 am

 

The WFSB-TV Eyewitness News Team really wants to be liked. So much so that the Hartford, Connecticut television station is offering a generous reward for its newfound friends.

 

The CBS affiliate is running a contest this month on its Facebook page. Visitors who click the page’s “like” button can enter a drawing to win a new Nissan Maxima. So far, the station says about 20,000 people have responded, driving up the total number of likes on the WFSB Facebook page to more than 75,000.

 

“Facebook in general is a promotion tool to get people to watch us and go to our website,” said WFSB’s Executive Producer of Digital Content, Shannon Kane. “You want as many people to like you on Facebook, just like you want as many people to watch you on TV.”

 

While WFSB’s giveaway features an unusually extravagant prize, many TV stations are using contests and rewards to attract likes. This month (a “sweeps” month for Nielsen TV ratings), an Oklahoma City station is offering free DVDs to new Facebook likers, Baltimore’s ABC affiliate is handing out gasoline gift cards, while a Fort Myers, Florida station is giving away iPads each day through November 18.

 

There’s little doubt that the contests succeed in attracting likes. The Milwaukee Journal Sentinel reported that the local NBC station doubled its Facebook likes with an iPad promotion this month. And a Cleveland station last year attracted 44,000 likes by providing a different kind of incentive: It offered to donate money to the Animal Protective League and give pets “a second chance at life” if 100,000 viewers friended the station on Facebook. (Though the station fell short of its Facebook goal, it donated $2,500 anyway.)

 

But less clear is whether the contests and incentives increase stations’ television ratings, website traffic, or level of engagement with their viewers.

 

“Just because you have a million likes, that doesn’t necessarily equal real results,” said Eric Kuhn, a social media agent for United Talent Agency and a former Audience Interaction Producer at CNN.

 

Contests may bring short-lived gains

Jennifer Dahl is a big believer in Facebook’s ability to drive TV ratings. The news director at Salt Lake City’s KUTV largely credits the social network for sparking a dramatic increase in her station’s newscast viewership.

 

‘I think social media helped KUTV 2News win every newscast during February sweeps,’ Dahl told Cory Bergman of LostRemote.com. The station gave away an iPad, held a fundraising campaign for a local food bank, and held a “Facebook Faceoff,” in which on-air staff competed to attract the most likes.

 

“If you have a vibrant page with 100,000 people in your local market who are engaging with your brand and liking things and sharing stuff that you’re publishing, of course it’s going to accrue positively to your brand — and potentially to ratings as well,” said Bergman, a member of Poynter’s National Advisory Board.

 

On the other hand, users who like a page to enter a contest aren’t necessarily interested in “engaging” with the brand. Sweepstakes have become so common on Facebook that you could enter dozens of them every day by liking the pages of hotels, tattoo parlors, cake shops, and other businesses. Once a visitor enters a contest, there’s no guarantee he or she ever will return to a contest sponsor’s page or interact with material the sponsor posts to the user’s news feed.

 

“Running promotions that bought ‘likes’ through incentivized campaigns offered short-lived gains,” said Noah Echols of the Kennesaw State University Center for Sustainable Journalism. The Center experimented with a Facebook contest this summer for its website jjie.org, which covers juvenile justice issues.

 

“It may have increased our page’s fan base, but a month after the contest, engagement levels were down again,” Echols said in an email. “And that is what matters – the active users, not just the fan count.”

 

MORE: Poynter.org

 

 

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