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THE FUTURE OF CUSTOMER SERVICE | Trend Briefing from trendwatching.com

THE FUTURE OF CUSTOMER SERVICE |  Trend Briefing from trendwatching.com | Social media in tourism | Scoop.it
Five trends that will redefine great service in 2015 and beyond.
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Facebook Unveils a Smarter Search Engine

Facebook Unveils a Smarter Search Engine | Social media in tourism | Scoop.it
Now we know what Facebook is building: a better internal search system. Speaking at a much-hyped event at Facebook HQ, founder and CEO Mark Zuckerberg announced a raft of improv...
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Enables users to search via natural questions i.e. Which of my friends have been to Rhodes, Greece?

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The Impact of Social Media on Lodging Performance - Cornell School of Hotel Administration

The Impact of Social Media on Lodging Performance - Cornell School of Hotel Administration | Social media in tourism | Scoop.it

Study from Cornell reveals that "if a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share"

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After letting locals run the Twitter account, VisitSweden now wants visitors to meet them

After letting locals run the Twitter account, VisitSweden now wants visitors to meet them | Social media in tourism | Scoop.it
Citizens of Sweden were thrust into the limelight this year when the national tourism authority gave them the chance to share their lives on its official Twitter profile.

Via Wendy Forbes
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TripAdvisor social media survey 2012: 76% of US social media users share trip experiences online

TripAdvisor social media survey 2012: 76% of US social media users share trip experiences online | Social media in tourism | Scoop.it

The press release contains some interesting findings. However, have in mind that the 2011 "survey was open to travelers who have Liked and followed TripAdvisor on Facebook and Twitter". It may be the case that also the 2012 sample follows has also the same characteristics. This is only a methodological concern that should be taken into account when interpreting the findings and by no means it decreases the value of the findings.

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Google UK Travel Blog: Last-minute travel has gone mobile

Stay in touch with the Travel team @ Google UK...
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Rescooped by John Fotis from Tourism Social Media
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Study shows images are the most engaging updates on social networks

Study shows images are the most engaging updates on social networks | Social media in tourism | Scoop.it

Marketing services provider Performics has produced a study which looks at user patterns across social media and in particular, which types of content work best. It found that when it comes to engaging with friends’ updates, we favour images the most at 35%.


Via Wendy Forbes
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TripAdvisor officially announces 75 million reviews and other interesting stats

TripAdvisor officially announces 75 million reviews and other interesting stats | Social media in tourism | Scoop.it
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Your customer is talking to you ~ listen! | Travel Industry News & Conferences - EyeforTravel

Your customer is talking to you ~ listen! | Travel Industry News & Conferences - EyeforTravel | Social media in tourism | Scoop.it

Forget racking up Facebook fans what you need is an ongoing dialogue with real-world consumers who are willing to back your brand

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Destinations still under utilize technologies to inspire, promote, facilitate, engage travel

A research of Bournemouth University eTourismLab and Australian Tourism Data Warehouse (ATDW) about the utilisation of technology by Destination Management Organisations to inspire, promote, facilitate, engage travel.
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5 Ways to Increase Engagement in Your Online Community | Content Marketing Institute

5 Ways to Increase Engagement in Your Online Community | Content Marketing Institute | Social media in tourism | Scoop.it
Online community health is measured by engagement, not how large your audience is. Check out these tips to increase community engagement.
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Wikitravel users to move to Wikipedia, upsetting former owner Internet Brands

Wikitravel users to move to Wikipedia, upsetting former owner Internet Brands | Social media in tourism | Scoop.it
The community that powers Wikitravel, the user-editable destination database, is abandoning the platform run by for-profit Internet Brands to jump to a new platform that will be hosted by Wikimedia Foundation, which runs Wikipedia.

Via Wendy Forbes
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12 Considerations for Connecting with Millennial Customers | Social Media Today

12 Considerations for Connecting with Millennial Customers | Social Media Today | Social media in tourism | Scoop.it
Millennial customers, commonly defined as the age group now between 12 and 34-years-old, represent the largest and most unique segment of customers since the baby boomers – and they have great expectations for brands and custome...
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10 of the Best Social Media SlideShares from 2014

10 of the Best Social Media SlideShares from 2014 | Social media in tourism | Scoop.it
Here are 10 awesome SlideShare presentations, all having to do with social media. You’ll find strategies, big-picture ideas, stats, research, and more.
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Ofcom | The Communications Market Report: International

Ofcom | The Communications Market Report: International | Social media in tourism | Scoop.it
Catch-up viewing most popular in UK on TV and online as audiences embrace connected TV devices Smartphones and tablets driving website traffic Young people in the UK are the world’s top mobile social networkers UK consumers break the £1,000-a-year...
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trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013"

trendwatching.com's Trend Briefing covering "10 Crucial Consumer Trends for 2013" | Social media in tourism | Scoop.it
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Russia: Top 5 online travel companies to watch

Russia: Top 5 online travel companies to watch | Social media in tourism | Scoop.it

Russia has the largest online population in Europe and its online travel market is expected to reach over $7 billion in 2012, up 50% from 2011. This year online travel will account for 15% of the Russian travel market but it is growing apace.

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CONSUMER BAROMETER from Google

Insights into how consumers use online online & offline pinformation sources in their purchase behavior

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Customer Experience Lessons from the NBC Olympic #epicfail | Social Media Today

Customer Experience Lessons from the NBC Olympic #epicfail | Social Media Today | Social media in tourism | Scoop.it

What ...travel and hospitality marketers can learn from viewer frustration at NBC Olympic coverage...?

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33% of hotel search on mobile

33% of hotel search on mobile | Social media in tourism | Scoop.it

Google reports that 33% of last minute hotel search is now done online. Hotel's generally have a hard time filling last minute availability so mobile advertising and mobile booking engine are key.


Via Travelnodes from Tourismusmarkt
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What Are Marketers Spending on Social Media?

What Are Marketers Spending on Social Media? | Social media in tourism | Scoop.it

Most spend less than 20% of their marketing budget on social...

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Hoteliers finally get it - using social media and understanding the guest experience works | Tnooz

Hoteliers finally get it - using social media and understanding the guest experience works | Tnooz | Social media in tourism | Scoop.it
The guest experience is often mentioned over and over by CEOs and senior hotel executives as the key to success in today’s market.
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Product placement in the social media era

Product placement in the social media era | Social media in tourism | Scoop.it

Product placement is alive and well, having been reborn in the digital era as social media sponsorship—compensating social media users, or “influencers,” for mentioning a product or service.

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