Social Media in the News
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Social Media in the News
The latest on new trends and issues in social media marketing
Curated by Ruth Braden
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4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story | Copyblogger

4 Simple Steps to a Facebook Timeline that Tells Your Marketing Story | Copyblogger | Social Media in the News | Scoop.it
If you're using your personal Facebook profile to connect to customers, your Facebook Timeline needs to tell a great marketing story. Here's how ... (Thx!
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Why Join Instagram? | Social Media Today

Why Join Instagram? | Social Media Today | Social Media in the News | Scoop.it
Breaking News: President Barack Obama has added Instagram to his growing collection of social media accounts.So why did he join Instagram? And why should you?
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Could Flipboard drive the future of legal publishing? : Real Lawyers Have Blogs

Could Flipboard drive the future of legal publishing? : Real Lawyers Have Blogs | Social Media in the News | Scoop.it
I've never bought the argument that law firms should have iPhone apps for the distribution of their content. It made no sense that consumers of legal ("I wonder if legal publishers should build own mobile apps for content distribution?
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Shunning social media is outdated and a road to oblivion - Opinion - Editorial - General - The Canberra Times

Shunning social media is outdated and a road to oblivion - Opinion - Editorial - General - The Canberra Times | Social Media in the News | Scoop.it
Journalists, think tanks, spies and governments need to take their expertise online, Rory Medcalf writes.
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Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings

Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings | Social Media in the News | Scoop.it

In 2003, engineers at Google filed a patent that would rock the SEO world. Named Document Scoring Based on Document Content Update, the patent not only offered insight into the mind of the world’s largest search engine, but provided an accurate roadmap of the path Google would take for years to come.

 

In his series on the 10 most important search patents of all time, Bill Slawski shows how this patent spawned many child patents. These are often near-duplicate patents with slightly modified passages – the latest discovered as recently as October 2011. Many of the algorithmic changes we see today are simply improvements of these original ideas conceived years ago by Google engineers...


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Twitter Tops Social Media Buzz List - 10000 Words - mediabistro.com

Twitter Tops Social Media Buzz List - 10000 Words - mediabistro.com | Social Media in the News | Scoop.it
ForbesTwitter Tops Social Media Buzz List - 10000 Wordsmediabistro.comMinna Rhee, CEO of Zeta Interactive, declared 2011 “the year of Twitter,” and told Mashable, “For culture, breaking news and celebrities it is the social network.” Indeed, among...
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4 Tips For Writing Your 2012 Marketing Plan - StartupNation

The best way to get 2012 off to a great start is to put some thought into your 2012 marketing plan outlining where you want to go and how you plan to get there. Here are four tips for preparing your 2012 marketing plan from ...
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Social networking - or social and not working? - Sydney Morning Herald (blog)

Social networking - or social and not working? - Sydney Morning Herald (blog) | Social Media in the News | Scoop.it
Professional JewellerSocial networking - or social and not working?Sydney Morning Herald (blog)For many employers, their first instinct is to ban the use of social media at work. No more Facebook. No more Twitter.
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New Report Reveals Social Media Users Love Coffee - Technorati

New Report Reveals Social Media Users Love Coffee - Technorati | Social Media in the News | Scoop.it
New Report Reveals Social Media Users Love CoffeeTechnoratiA new report from social media analysis firm Amplicate found that social media users were highly positive about American coffee chains.
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Apple TV's Educational Advantages in the Classroom and at Home | Elevated Math

Apple TV's Educational Advantages in the Classroom and at Home | Elevated Math | Social Media in the News | Scoop.it
At first, I was a bit confused by Apple TV.

...


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Clash of the titans: Email v social media - BBC News

Clash of the titans: Email v social media - BBC News | Social Media in the News | Scoop.it
BBC NewsClash of the titans: Email v social mediaBBC NewsAt the launch of the social network's new messaging platform, he had said "we don't think a modern messaging system is going to be email", and that the new system was "not email".
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Investors Are Un-Friending Social Media - Wall Street Journal

Investors Are Un-Friending Social Media - Wall Street Journal | Social Media in the News | Scoop.it
Wall Street JournalInvestors Are Un-Friending Social MediaWall Street JournalLimiting the share float as part of their initial public offerings helped Groupon, LinkedIn and Pandora Media achieve bubbly valuations early on.
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China dominates smartphone market

China dominates smartphone market | Social Media in the News | Scoop.it
China overtakes the US to become the world's largest smartphone market by volume with 24m smartphones shipped during the period.
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Why You Can Never Stop Perfecting Your Business

Why You Can Never Stop Perfecting Your Business | Social Media in the News | Scoop.it
The most successful owners, like the best athletes, know there's no reaching the top. There's only working harder and learning faster than the next guy.
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12 Google+ Marketing Tips From the Pros

12 Google+ Marketing Tips From the Pros | Social Media in the News | Scoop.it
Are you struggling to figure out how to market your business with Google+? Looking for some tips and ideas? You've come to the right place.
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Springfield teen turns hobby into web design business

Springfield teen turns hobby into web design business | Social Media in the News | Scoop.it
SPRINGFIELD — By age 14, Alex Mangini realized he didn't want to
follow the typical career path and decided to do something about
it.
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The Future of Reading is Context, Location, Device & Time

The Future of Reading is Context, Location, Device & Time | Social Media in the News | Scoop.it

This piece was written by Tim Carmody for Wired magazine, all marketers need to shift their thinking on  how to present content on the go that is compact, valuable and meaningful to reach their audience wherever they are. 

 

Intro: Reading is changing, even more than e-readers, tablets, or “readers’ tablets,” smartphones are changing it.

 

**It’s a mix of what’s going on in the world and what’s going on in your world, fused together. 

 

Here's what caught my attention: I'm looking at this from a content curator's point of view: **The flurry of activity around personalized news for smartphones shows that as popular as the iPad has been, and as popular as smaller Android-based devices like the Kindle Fire or Nook Tablet might become,

 

the sheer number of users on mobile phones are impossible to ignore.

 

****It also shows that customers are demanding the ability to sync and read their content across as many devices as possible.

 

Finally, the subtle differences in UI and app design show that developers aren’t just thinking about building for different screen sizes, ****but around a whole range of factors that affect how, where, what and when we read.

 

For the new mobile reading, context becomes a cluster of these factors.

 

Flipboard’s Mike McCue highlights a few of these in an interview with the Los Angeles Times‘ David Sarno: "It’s a mix of what’s going on in the world and what’s going on in your world, fused together. And it might seem weird that I’m looking at a picture of my daughters, and then the next flip I’m reading a story about Iran. But to me as a reader, when I’m standing in line waiting to get my coffee, those things are what I care about."

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"...


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Cyndi Seidler's comment, December 10, 2011 5:12 PM
Flipboard has been my favorite for the iPad, and now that it's available on the iPhone, I'm more thrilled than ever!
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A User's Guide to Facebook's New Timeline Feature | Entrepreneur.com

A User's Guide to Facebook's New Timeline Feature | Entrepreneur.com | Social Media in the News | Scoop.it
As Facebook begins rolling out its much-anticipated user interface, Timeline, now's the time to get to know what's so different about it -- and how to use it.

 

The Timeline interface, which will eventually replace the existing one for all personal Facebook profiles, is your Wall and Profile rolled into one with additional tools for documenting your life -- from the day you were born to the here and now. You can add a cover image at the top of your Timeline, add life events such as your high school graduation or your summer vacations, map places you've been, list pets you've owned, document relationships you started or ended and much more...


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Tens of thousands rise in Moscow. Will social media spur another revolution? - VentureBeat

Tens of thousands rise in Moscow. Will social media spur another revolution? - VentureBeat | Social Media in the News | Scoop.it
mediabistro.comTens of thousands rise in Moscow. Will social media spur another revolution?
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When an adult took standardized tests forced on kids

When an adult took standardized tests forced on kids | Social Media in the News | Scoop.it
A school board member takes versions of his state’s standardized tests in math and reading, and realizes something is really wrong with these high-stakes exams.
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How Social Media is Playing a Role in Occupy Wall Street - Everything PR

How Social Media is Playing a Role in Occupy Wall Street - Everything PR | Social Media in the News | Scoop.it
Everything PRHow Social Media is Playing a Role in Occupy Wall StreetEverything PRThe leaderless movement, which has led news stories across the country for weeks now, has exploded due, in large part, to social media, proving, for anyone who had...
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This Is Mark Zuckerberg's Greatest Fear - Business Insider

This Is Mark Zuckerberg's Greatest Fear - Business Insider | Social Media in the News | Scoop.it
Facebook COO Sheryl Sandberg is on stage right now at Business Insider's IGNITION conference. "Mark Zuckerberg's greatest fear," she says, is a lack of innovation. To paraphrase, Sandberg says this fear is fueled by two ...
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Nonprofits relying more on social media for funds - Post-Tribune

Nonprofits relying more on social media for funds - Post-Tribune | Social Media in the News | Scoop.it
Nonprofits relying more on social media for fundsPost-TribuneLocal non-profits have increasingly relied on low-cost social media strategies for self-promotion.
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On Black Friday, small businesses promote service over splash - Denver Post

On Black Friday, small businesses promote service over splash - Denver Post | Social Media in the News | Scoop.it
ForbesOn Black Friday, small businesses promote service over splashDenver Post"These businesses offer unique products and services, and they help contribute to a healthy and vibrant local economy," said Mickki Langston, executive director of Mile...
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Are You a Social Media Addict?

Are You a Social Media Addict? | Social Media in the News | Scoop.it
If you can't live without Tweeting everything, you might have a serious addiction.
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