Social media in business
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Five Steps to Create Compelling Content

Five Steps to Create Compelling Content | Social media in business | Scoop.it

There is a five-step process to create compelling content that works really well. It starts with your customers and employees to drive kinship and purchase. ... Chuck Kent talked about this a bit in his guest post yesterday, and there is a formula to create compelling content we like to use internally. We stole pieces of this from Jay Baer and added some of our own. It goes a little something like this: Your customers and your employees tell your best stories. Harvest them, feed them, grow them, and tell them (staying with the grower theme). I like to tell the story of a business owner I met in Omaha last year. As I worked with him, I discovered he has a very unique business model. He only hires blind people, which is an interesting story in and of itself. But as I dug more, I discovered some of those employees have done amazing things...


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Jeff Domansky's curator insight, May 8, 2013 3:30 PM

More thoughts on compelling content and content marketing

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Social@Ogilvy: Why the #HarlemShake is Disruptive Innovation to Social Media Campaign Marketing

Social@Ogilvy: Why the #HarlemShake is Disruptive Innovation to Social Media Campaign Marketing | Social media in business | Scoop.it
- Why the Harlem Shake is an example of Disruptive Innovation to Gangnam Style and social media marketing. We have all seen the “Harlem Shake” meme by now, unless you are hiding under a rock. There are millions of these videos out there.
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9 Social Media Hacks I Use Every Day

9 Social Media Hacks I Use Every Day | Social media in business | Scoop.it
9 Social Media Hacks I Use Every Day. Jay Baer shares 9 of the social media tips and tricks he puts into practice daily. You'll definitely discover new ideas in this post.
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The great Chinese internet myths

The great Chinese internet myths | Social media in business | Scoop.it
The internet in China has been a contentious topic for years. Not only have reports of censorship made their way into the western media, but massive cyber-attacks suspected to be led by the state haven’t helped, either.
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Getting the most juice from a government Yammer network

How are governments across the world using Yammer? How can Yammer be used it to it's full potential inside government?

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Why Engagement In Social Media Matters | Lightspan Digital

Why Engagement In Social Media Matters | Lightspan Digital | Social media in business | Scoop.it
Social media engagement is a big phrase with a vague meaning. Learn the various social media engagement definitions and why it matters for your social media campaigns.
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Twitter / willpscott: How not to respond on social ...

RT @willpscott: How not to respond on social media, by @ThomasCookUK, and then how to, by @lowcostholidays ...
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3 Worst Ways To Use Social Media To Grow Your Business

3 Worst Ways To Use Social Media To Grow Your Business | Social media in business | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

#1: Creating Too Many Social Networks

Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".

Who's going to manage all of these?

Corrective Strategy #1: Invest MORE resources in to LESS tactics

In online marketing, identify the top performing channels and invest more into them. 

If you want to grow visitors to your blog, then produce one exceptional blog post each week.

If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.

#2: Relying on Others to Share for You

it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.

New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.

Corrective Strategy #2: Drive visitors to specific points of conversion

Your activities should more focused and deliberate

Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.

And increase performance by aligning an appropriate offer that this target segment cares deeply about. 

#3: Focusing Too Much on Easy, Ineffective Tactics

Engagement is a vital step in the marketing process

Position yourself so people want to come find you.

But how do you do that?

Corrective Strategy #3: Focus on business development, not just community management

if you want to grow, then you need to focus on business development and create partnerships with other entities.

The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.

it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.

But the long-term ROI is much higher.

And will contribute more to your overall business growth than a Twitter chat or blog comment ever will

By Brad Smith. http://bit.ly/NHCf9A

Source. http://bit.ly/TMHtE9


Via maxOz, Gerrit Bes
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Vitor Martins's curator insight, November 25, 2013 2:06 PM

Who's going to manage all the social Networks?

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Infographic: Why all organisations should implement an internal social networking strategy

Infographic: Why all organisations should implement an internal social networking strategy | Social media in business | Scoop.it

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45% actively recommend products on social media sites

45% actively recommend products on social media sites | Social media in business | Scoop.it
Rakuten’s e-commerce index has discovered that over a third of Brits (36 per cent) share products with their social network; while...
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The top 10 gadgets of 2012 – and 10 more for 2013

The top 10 gadgets of 2012 – and 10 more for 2013 | Social media in business | Scoop.it
Everyone loves a good gadget.
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Digital Storytelling Manifesto | Amanda Lewan

Digital Storytelling Manifesto | Amanda Lewan | Social media in business | Scoop.it
Your story is important.(Digital Storytelling Manifesto | Amanda Lewan http://t.co/bg8gPYMs...)...

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, November 29, 2012 10:26 AM

Somehow my original review got blown away by computer goblins last night! I know Scoop.it has a new user interface and it looks like they are still working out a few bugs.


So let me tell you why I posted this manifesto -- because it is a great reminder that even our smallest stories have the power to inspire others and change the world. Yes -- change the world.


We often take our stories for granted. We share them in conversation and don't think much of them.  But all stories have 'work' to do in the world -- whether they are big hairy audacious stories or quiet little ones.


Print out this poster and keep it handy. It's a terrific reminder of the power of all YOUR stories to make a difference in the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Top 10 social enterprise tools according to Computer Business Review

Top 10 social enterprise tools according to Computer Business Review | Social media in business | Scoop.it
Keeping track of social content on social media sites can be tedious.

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Technology Trends: CEOs and Social Media: Video

Technology Trends: CEOs and Social Media: Video | Social media in business | Scoop.it
Bloomberg takes a look at the hits and misses that CEOs have had recently with social media, and looks for a few simple lessons to help executives navigate its future.
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3 Content Mistakes that are Killing Your Social Media Department | Social Media Today

3 Content Mistakes that are Killing Your Social Media Department | Social Media Today | Social media in business | Scoop.it
"Content marketing" is the latest buzzword.But content has been a part of marketing for years.
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How SumAll solves the Facebook 'Like' problem | ZDNet

Summary: The problem: what is a 'Like' worth? How do you link your social advocacy to daily, weekly, and monthly revenue numbers? SumAll solves this once and for all.
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Yammer Gets HootSuite Integration, A New “Inbox”

Yammer Gets HootSuite Integration, A New “Inbox” | Social media in business | Scoop.it
Yammer's first new release under the Microsoft umbrella has nothing to do with Microsoft. It's not about integrating with Sharepoint or Microsoft Dynamics.

 

Yammer is the first enterprise social network provider to integrate into the HootSuite platform.


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