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Rescooped by John M. Lee from New Customer - Passenger Experience
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Your strategy should include these 4 Digital #Marketing Action Items

Your strategy should include these 4 Digital #Marketing Action Items | Social Media Ideas | Scoop.it
Marketing Strategy - Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 29, 2014 1:02 AM

Customers today are willing to engage if the right value and solutions are offered.


Make sure to leverage:


1. Interactive Video Experiences

2. Cross-Screen Marketing

3. Data-Driven Location-Based Marketing

4. Custom Content Delivery


Share your experience with your favorite brands?


Is there anything you would like them to do differently?

Rescooped by John M. Lee from New Customer - Passenger Experience
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What Push Notification means to #Mobile #Marketing?

What Push Notification means to #Mobile #Marketing? | Social Media Ideas | Scoop.it
Of those who download a brand’s mobile app, 68% opt-in to receiving push notifications from that app, according to Responsys research. Here's why push is one of the most promising areas of mobile marketing today.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 25, 2014 3:48 PM
  • "What if push notifications could be part of an orchestrated #customer #journey giving customers the information that they need, when they need it and on their device of choice?"
Push Notification creates a frictionless experience. With Consumers opting-in, make sure you have a well defined strategy to engage and offer the right value.
Share your thoughts on push notifications?
Ali Anani's curator insight, January 27, 2014 12:20 AM

When push marketing is applauded?

Michael Allenberg's curator insight, January 31, 2014 8:15 AM

This is a fascinating read...