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The Evolution of Digital Marketing Strategy In The Enterprise — Medium

The Evolution of Digital Marketing Strategy In The Enterprise — Medium | Social media...ideas and more | Scoop.it
Since the early days of Prodigy, AOL, CompuServe, and into the 21st Century, Digital Marketing has evolved at an increasing high velocity…
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9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner

9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner | Social media...ideas and more | Scoop.it
Do you want to create professional-grade social media visuals? Discover nine free tools to help you create beautiful visual content for your social media profiles.

Via Kamal Bennani
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Digital Marketing Strategy: the A-to-Z Guide

Digital Marketing Strategy: the A-to-Z Guide | Social media...ideas and more | Scoop.it
Building a digital marketing strategy? This glossary simplifies many of the terms and techniques used by top digital marketers.
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The New Marketer's Guide to Perfecting Your Content Promotion Process

The New Marketer's Guide to Perfecting Your Content Promotion Process | Social media...ideas and more | Scoop.it
Here’s how to go big then small (and brief) to improve your content promotion – Content Marketing Institute

Via Kamal Bennani
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6 Video Tools to Ignite Your Social Marketing : Social Media Examiner

6 Video Tools to Ignite Your Social Marketing : Social Media Examiner | Social media...ideas and more | Scoop.it
Do you want to bring more pop to your social media marketing? Discover six tools to create and improve your social media videos.
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2016 Social Media Marketing Industry Report : Social Media Examiner

2016 Social Media Marketing Industry Report : Social Media Examiner | Social media...ideas and more | Scoop.it
In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts.
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The Basics Of Setting Up A Paid Search Campaign | PPC Hero®

The Basics Of Setting Up A Paid Search Campaign | PPC Hero® | Social media...ideas and more | Scoop.it
For those that are new to the world of paid search, gathering up the courage to develop an online paid search ad strategy can feel like a daunting task.

For those that are new to the world of paid search, gathering up the courage to develop an online paid search ad strategy can feel like a daunting task.

 

Via Kamal Bennani
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What Is Leadership, Anyway?

What Is Leadership, Anyway? | Social media...ideas and more | Scoop.it
Joshua Rothman on “Leadership: Essential Writings by Our Greatest Thinkers,” edited by Elizabeth Samet.

Via Ana Cristina Pratas, Ivon Prefontaine, PhD
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Ivon Prefontaine, PhD's curator insight, February 24, 2016 1:41 PM

Leadership is about conversation which includes listening and asking questions. The John Adams' quote about lionizing leadership is being undemocratic takes away from the community and communication of leadership. It leads to dictatorial ways, echo chambetrs and management practices which somehow become understood as leadership.

 

 

Dell Helpline 24*7 for USA's curator insight, February 25, 2016 7:51 AM

Are you facing Slow Performance your Dell Computer? Check for Malware (virus, spyware, etc.) can cause a Windows system to lock up or appear to slow down. To check for
malware on your system and to ensure that your computer is up to date on security software, refer to Dell Knowledge Base article: Protect Your Computer or Remove
Malware in Microsoft Windows. If you would like our friendly agents to help you resolve an issue with your query. You'll find the phone numbers 1-800-749-0917 for our
support teams.

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6 Consumer Psychology Hacks You Need to Know NOW!

6 Consumer Psychology Hacks You Need to Know NOW! | Social media...ideas and more | Scoop.it

Six ways to increase conversion using methods rooted in consumer psychology.


Via Francisco Teixeira
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The week in social media photos: March 18-25 - Pac-12.com

The week in social media photos: March 18-25 - Pac-12.com | Social media...ideas and more | Scoop.it
The week in social media photos: March 18-25 Pac-12.com This week was pretty basketball-centric – you might even call it madness – but that isn't going to stop us from seeing some great swim and dive teammates, a championship banner and a...
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How to Share a Direct Link to Your Vine Profile

How to Share a Direct Link to Your Vine Profile | Social media...ideas and more | Scoop.it
Vine, the new social network for six-second videos, is quickly catching on. Twitter announced their purchase of the network on Thursday. I wrote a brief introduction to it if you need to know more....

Via Abir Roy, Alessandro Rea
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A Publisher's Guide To Facebook's News Feed Updates

A Publisher's Guide To Facebook's News Feed Updates | Social media...ideas and more | Scoop.it

By now, many of you will have read about Facebook’s news feed updates, which were made public today. 

As well as listing ‘News Feed Values‘, there was also some news for publishers about how content is to be displayed in the news feed.

These updates are amongst the most significant for publishers that we’ve seen. However, while this is obviously big news for many different sites and online news providers, those with strong audience development strategies won’t be too worried. From now on, here’s what Facebook says the news feed will particularly value....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 29, 2016 4:26 PM

Facebook will place higher value on three key areas of content in its new newsfeed guidelinesand publishers can win by emphasizing organic engagement, metrics to guide strategies and development of strong niche audiences. Content marketers take note.. 

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31 Types of Content We Crave [Infographic]

31 Types of Content We Crave [Infographic] | Social media...ideas and more | Scoop.it

Four years ago, I shared that your content must resonate with your audience so they follow you where you want to take them.

I also asked what kind of content universally resonates with people. It’s content that:

We never get tired ofWe always have time for  We don’t forgetWe want to share with others

 

This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.

To help, I originally created a list of 21 types of content we all love to consume.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 25, 2016 11:39 PM

Here's an interesting infographic that shows what content we like.

Jochen Burkhard's curator insight, June 26, 2016 1:58 AM
Come to see your interest" I did!
apertharpist's comment, June 27, 2016 2:30 AM
i have shared..
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Twitter supports 140-second videos, coming soon to Vine

Twitter supports 140-second videos, coming soon to Vine | Social media...ideas and more | Scoop.it

The days of the 30-second restriction for videos on Twitter are over, Twitter announced on Tuesday alongside other coming changes to videos on the platform.

Twitter users can now tweet videos up to 140 seconds long, matching the same amount of characters users can post in a single tweet.

Not only can you post videos over 2 minutes, Twitter will also be making it easier to find more videos to watch with a new viewing mode....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 21, 2016 11:51 PM

Two-minute plus video now comes to Twitter and it should prove positive for marketing and PR.

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The science of viral content: Why certain emotions ignite social engagement

The science of viral content: Why certain emotions ignite social engagement | Social media...ideas and more | Scoop.it
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.
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3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner

3 Ways to Use Psychology in Your Social Media Marketing : Social Media Examiner | Social media...ideas and more | Scoop.it
Looking for ways to connect with fans on a deeper level? Discover three ways to use psychology in your social media marketing.
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How to Measure Your LinkedIn Activities : Social Media Examiner

How to Measure Your LinkedIn Activities : Social Media Examiner | Social media...ideas and more | Scoop.it

Is social selling part of your LinkedIn marketing strategy?


Do you know how to measure and track your efforts?


LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process.


In this article, you’ll discover how to measure and track the effectiveness of your social selling on LinkedIn.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 19, 2016 12:58 AM

Discover how to measure and track the effectiveness of your social selling on LinkedIn.

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12 Different Types of Marketing Email You Could Be Sending

12 Different Types of Marketing Email You Could Be Sending | Social media...ideas and more | Scoop.it

Learn about all the various types of emails you could be using in your email marketing program.


Via Daniel Watson
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Daniel Watson's curator insight, May 9, 2016 2:33 AM

 

Email marketing remains a key element in the marketing arsenal of all small business owners who have built an email list. This article outlines 12 different types of emails that you can send to those on your email list to maintain or increase engagement between the recipients and your business. If you are not utilising many of these, perhaps you might explore expanding your email marketing program to include a few more different types of emails, with a view to increasing engagement levels across the board.

Anup Karadia's comment, May 9, 2016 5:23 AM
http://theglobalassociates.com/b2b-telemarketing/
lickben's comment, May 10, 2016 12:07 AM
Its striking
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Applied Technology Colleges: Driving Workforce Development and Economic Growth

Applied Technology Colleges: Driving Workforce Development and Economic Growth | Social media...ideas and more | Scoop.it

Applied technology colleges need to go above and beyond when it comes to workforce preparedness, as local employers and the regional economy is dependent on their success.


Via Alberto Acereda, Ph.D.
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How This Founder Grew His Company From 10 to 400 Employees in a Single Year

How This Founder Grew His Company From 10 to 400 Employees in a Single Year | Social media...ideas and more | Scoop.it

One of the hardest things for any entrepreneur to figure out (after how to make money) is building a healthy, focused, powerful company culture.

 

It's easier said than done, especially in today's world of outsourcing, teams that live across the country from each other, virtual assistants, etc.

 

However, I've seen, time and again, that when a company knows how to make money AND gets their culture right, they're pretty much guaranteed to succeed. One without the other doesn't last long.

To drill down into the magic of doing this, I invited my good friend Gunnar Lovelace onto The School of Greatness.

 

Gunnar is the founder of the super-successful online warehouse of health foods at wholesale prices, Thrive Market.


Via The Learning Factor
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The Learning Factor's curator insight, February 23, 2016 4:39 PM

The key to creating incredible culture at a company is to attract the best talent and employees who are aligned with the purpose behind the work.

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What Makes a Good Content Curator?

What Makes a Good Content Curator? | Social media...ideas and more | Scoop.it

Excerpted from the article:
"Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility.
A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.

So what does a good content curator look like?
1) Really Long Arms:
You have the expanded reach to know the smaller players with a unique perspective, the powerhouse publishers, and all of the niche players. This allows for a healthy variety of content, with differing perspectives.

2) Super Fast Scanning Eyes:
An efficient content curator knows how to scan an article for legitimacy, value, and relevance to their target market.

3) A Raised Eyebrow:
Each time you come upon something new, your eyebrow is already up, because you’re there to sniff it out to make sure it’ll pass the test. People will lose interest in what you share and you will hurt your credibility if you share content that isn’t high quality.

4) A Belly Full of Hunger:
Good content curators love what they do and are passionate about traversing the wide expanse of the web to find the best content possible."

Read full article here:
http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator

 


Via Robin Good, Giuseppe Mauriello
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Emily at Two Pens's curator insight, February 20, 2013 7:46 PM

What has long arms and raised eyebrows?

 

Charlotte L Weitze's curator insight, March 11, 2013 4:43 AM
Robin Good's insight:

 

Lindsey Weintraub at SocialMediaToday has a short but valuable guide to four key traits a good curator really needs to have.

 

From the ability to search and tap into sources that should not be what everyone else is looking at, to the ability to know in and out its chosen niche of interest and its players, the good content curator has an uncanny talent for scanning, selecting and triple-verifying anything potentially interesting before even considering showcasing in its selections.

 

Rightful. Good for anyone just starting out with curation. 7/10

 

Article:http://socialmediatoday.com/parkerwhite/1236016/what-makes-good-content-curator#

Rebeca Lamas's curator insight, November 18, 2013 8:07 AM

¿Qué aspectos hacen de ti un buen Content Curator?

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Debunking the B2B Social Media Myth – how social can be used in B2B online marketing strategies | The Wall Blog

Debunking the B2B Social Media Myth – how social can be used in B2B online marketing strategies | The Wall Blog | Social media...ideas and more | Scoop.it
It is a common misconception for marketers to believe that social media for B2B companies is a fruitless venture with little to no reward.

Via Michelle Hamel
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