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How Agencies Can Best Help with Social Media in 2017

How Agencies Can Best Help with Social Media in 2017 | Social Media How To | Scoop.it

Most agencies that offer online marketing services to clients understand the importance of social media. Because social media has become such a significant component of most people’s daily online routine, an online marketing strategy is going to be incomplete without a social media component.

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What Do Agencies Need from a Social Media Management Tool?

What Do Agencies Need from a Social Media Management Tool? | Social Media How To | Scoop.it
Social media has become an integral part of the work that many agencies do. One of the challenges that agencies often face as they grow is being able to keep up with posting for all clients across multiple platforms. Because this is something that’s obviously too time-consuming to manage manually and is actually too demanding for many social media tools, it’s vital to find a tool that’s built for the specific needs of an agency. Here are the types of features that are essential for a social media management tool used by agencies:
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How the Right Social Media Marketing Dashboard Can Help Your Business Grow

How the Right Social Media Marketing Dashboard Can Help Your Business Grow | Social Media How To | Scoop.it

Whether you’re currently in that position or you’ve been hesitant to even get started with social media, we want to explain why the right social media marketing dashboard can help bring all the necessary pieces of a successful strategy together:

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What makes people follow or unfollow a brand?

A successful social presence for a brand should start with an understanding of its audience, as this will offer the insights on what content to create. This can affects its online reputation, its authority, its marketing efforts, and even its sales.
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5 Content Types That Can Help Your Business Go Viral

5 Content Types That Can Help Your Business Go Viral | Social Media How To | Scoop.it
For a business, the benefits of publishing viral content include increased awareness about their brand, more visitors to their website and improved search engine rankings as a result of more people linking to their site. There are best practices you can follow to maximize your chances of success. So without further ado, here are five viral marketing tips you’ll want to keep in mind:
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How Parents of Special Needs Children Use Social Media to Reach Out

How Parents of Special Needs Children Use Social Media to Reach Out | Social Media How To | Scoop.it

We wanted to do a post that focuses on the different ways that special needs parents use social media to reach out. Whether it’s people in oppressed countries using social media to communicate or the types of parents we’re about to discuss using these tools to reach out, we’re very excited about the current state and future of social media.

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LinkedIn Headline Optimization Tips for LinkedIn Marketing

LinkedIn Headline Optimization Tips for LinkedIn Marketing | Social Media How To | Scoop.it
Headlines are very important. So you can write an amazing piece of content but if the headline of that content doesn’t grab people’s attention, they’re not going to read it. Here, we’re going to share some advice for your primary headline, along with any content that you create and share on LinkedIn:
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Why Your Business Should Be On Pinterest

Why Your Business Should Be On Pinterest | Social Media How To | Scoop.it

It should go without saying that your business is on social media, but which platforms are the most effective? That really depends on your business and your target market, but there are a few things that will apply to any of you crazy entrepreneurs and your online shenanigans.

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6 Features Franchise Businesses Should Look For When Evaluating Social Media Management Tools

6 Features Franchise Businesses Should Look For When Evaluating Social Media Management Tools | Social Media How To | Scoop.it
Congratulations! That’s a smart way to go these days with so many businesses failing, considering that the franchise model usually has a pretty good foundation behind it. What kinds of features are important in your franchise business, you ask? There are 6 that you definitely need to make sure that you have.
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5 Social Media Dashboard Benefits Your Company Needs

5 Social Media Dashboard Benefits Your Company Needs | Social Media How To | Scoop.it

Before committing to a social media dashboard, it’s important to ensure that it has all the features your company needs. In terms of what you should look for in this type of tool, we’ve put together the five most important benefits for a social media monitoring tool:

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5 Social Media Social Stats That Will Boggle Your Mind

5 Social Media Social Stats That Will Boggle Your Mind | Social Media How To | Scoop.it
Since it’s easy to forget just how prevalent social media has become, we thought it would be fun to take a look at five different social media stats that put the full scope of social media into perspective:
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Follow These 27 Digital Marketing Teachers To Add Some Value In Your Life

Follow These 27 Digital Marketing Teachers To Add Some Value In Your Life | Social Media How To | Scoop.it
Whether you’re a startup, business owner, beginner or expert in marketing who is looking for new marketing ideas and the right advice. You don’t need to look anywhere. I have compiled a list of 2…
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3 Critical Steps that Lead to a Successful Social Media Strategy

3 Critical Steps that Lead to a Successful Social Media Strategy | Social Media How To | Scoop.it
There are so many businesses that want to use social media but aren’t 100% sure how to do so, we thought it would be very beneficial to put together a guide to help businesses get on the right track with social media:
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What are Some Social Media Challenges Businesses Face?

What are Some Social Media Challenges Businesses Face? | Social Media How To | Scoop.it
Each month, hundreds of millions of people across the United States and billions more around the globe log into at least one of the major social media platforms. Because so many people have integrated social media into their regular routine, these platforms have turned into very powerful marketing platforms for businesses.
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Monitor and Engage Your Social Media Reviews from Send Social Media

Monitor and Engage Your Social Media Reviews from Send Social Media | Social Media How To | Scoop.it

Social media has developed at a very rapid pace. It was less than a decade ago when most social media activity was limited to people under the age of 25. Since then, platforms like Facebook have grown into global drivers where people from all walks of life go on a daily basis.

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Twitter Rolls Out Big Changes to 140-Character Limit

Twitter Rolls Out Big Changes to 140-Character Limit | Social Media How To | Scoop.it

One of the biggest complaints from Twitter users – especially marketers – has been that adding user names, photos, videos, and GIFs to your tweets takes a huge bite out of your precious 140-character limit.

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Essential Ingredients to Build a Brand for Your Small Business

Essential Ingredients to Build a Brand for Your Small Business | Social Media How To | Scoop.it

One of the ways to move away from the abstractness sometimes associated with branding and focus more on what it can actually do for your business is to look at its most important elements. That’s why we want to cover the essential ingredients to build a brand for your small business:

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Six major differences between Facebook awareness and conversion campaigns

However, in recent years Facebook has made incredible improvements to its advertising service and has become one of the best digital ad channels for conversion-driven campaigns.

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Instagram Business Profiles: How to Set Up and Analyze Your Activities

Do you use Instagram for your business? Wondering if an Instagram business profile is right for you? Making the switch to an Instagram business profile will give you access to a number of features that business owners may find useful.

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Best Practice for Visually Building Your Brand on Social Media

Best Practice for Visually Building Your Brand on Social Media | Social Media How To | Scoop.it
When people hear the word content, blog posts are often the first thing that comes to mind. While blog posts are essential for building a brand through social media channels like Facebook and Twitter, this isn’t the only form that content can take. Content can also be visual assets like pictures or other graphics. With the continued growth of Instagram, along with how well images tend to perform on Facebook and other platforms, it’s worth taking a look at how this kind of content can be used to build and spread your brand visually.
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5 Creative Ways You Can Improve Your Social Media Engagement

5 Creative Ways You Can Improve Your Social Media Engagement | Social Media How To | Scoop.it
Having a social media engagement strategy can mean the difference between seeing significant results from your social media efforts or failing to gain any traction on social media despite posting on a regular basis. There are several reasons engagement is so important on social media. One is that it allows you to stand out above the noise.
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Social Media Posting Schedule – When & What to Post on Social Networks

Social Media Posting Schedule – When & What to Post on Social Networks | Social Media How To | Scoop.it
In order to maximize results, it’s also important to take factors like social media posting times into consideration. Since when you post can have a major impact on how well content performs, let’s take a look at some social media publishing guidelines:
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The 5 Best iOS Apps Businesses Need to Know About

The 5 Best iOS Apps Businesses Need to Know About | Social Media How To | Scoop.it
One of the great things about the iOS ecosystem empowering developers outside of Apple to create apps is that these talented individuals and teams are able to create apps for all kinds of purposes. Since there’s no question that there are many apps which can help businesses be more productive and even save money, we want to bring five of the best business iOS apps to your attention:
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How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner

How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner | Social Media How To | Scoop.it
Are you taking advantage of all LinkedIn's content marketing features? Discover how to maximize your LinkedIn content exposure.
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3 Ways Businesses Can Produce Interesting Social Media Content

3 Ways Businesses Can Produce Interesting Social Media Content | Social Media How To | Scoop.it

One of the most common questions businesses have about social media is how they can produce interesting content that’s relevant to what they do and the audience they want to reach. To help you get started, let’s take a look at some different ways your business can create social media content that will be well-received:

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