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The secret to success on Twitter: Link sharing.

The secret to success on Twitter: Link sharing. | Social Media Headlines | Scoop.it

Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward.

 

Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...


Via Martin Gysler
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The secret to success on Twitter: Link sharing.

The secret to success on Twitter: Link sharing. | Social Media Headlines | Scoop.it

Brands’ approach to Twitter is in many ways more of an unknown than Facebook. With the way that Facebook Pages have developed, there is a very clear structure to how you run your business presence on Facebook. There is a place for your photos, video, wall updates, then tabs on the side to do pretty much whatever you want with and a clear distinction between friends and Likes. With Twitter, it’s not so straightforward.

 

Sure, everyone has the same basic tool to use: 140 character messages, but there’s little direction for brands. Do you post news, facilitate customer service, are you meant to @reply people who don’t follow you, how do you grow followers, when should DM and not @reply? It causes many problems for brands, who open up a Twitter account, only to leave it to die a slow death as they realise they’re not really sure how to use it for their brand or what value it can drive. A few interesting studies have been published lately that all seem to point to the same conclusion – the secret to Twitter success is driving links...


Via Martin Gysler
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Have you got social media fatigue? Blog on brand failure

Have you got social media fatigue? Blog on brand failure | Social Media Headlines | Scoop.it

Are brands giving their social media customers what they want? Brian Solis suspects not . . .

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The Power of ReTweeting: The 7 Reasons to RT on Twitter

The Power of ReTweeting: The 7 Reasons to RT on Twitter | Social Media Headlines | Scoop.it

If you ask someone on Twitter why they enjoy tweeting, you would most definitely get varied responses. But a common answer would be it’s because they learn so much from people from all over the world.

 

For those new on Twitter you might wonder why you see people sharing a tweet with an RT at the beginning of each tweet. This is called a ReTweet. Re Tweeting started around 2008 when someone saw a tweet and wanted to share it but also wanted to be able to give credit to the person who shared it first.

 

From then on it has been a practice to RT when you find a useful content to share. ReTweeting can be powerful and here are the reasons why you should ReTweet.

 

http://podjam.tv/2011/08/30/the-power-of-retweeting-the-7-reasons-to-rt-on-twitter/


Via janlgordon
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Twitter just got more Facebook - new activity features added . . .

Twitter just got more Facebook - new activity features added . . . | Social Media Headlines | Scoop.it
Twitter is introducing two new activity-centric features Wednesday in a partial redesign of its web application.
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Twitter: New Research Reveals Who Tweets, How Much & What They Talk About

Twitter: New Research Reveals Who Tweets, How Much & What They Talk About | Social Media Headlines | Scoop.it

This post is curated by JanlGordon on Scoopit, covering her topic "Content Curation, Social Media and Beyond", using the Psyblog article ‘Twitter: 10 Psychological Insights' and the hyperlinks in the article as source.

 

Intro:

 

"Psychological research on Twitter reveals who tweets, how much, what they talk about and why. There are now 190 million Twitter users around the world producing 65 million tweets each day."

 

 

This is what particularly caught my
attention:

 

People join Twitter to follow their friends, but the fact that there are 1/3 as many daily tweets as there are Twitter members ad many users put out several tweets a day is reflected in the statistic that 90% of tweets are put out by 10% of the users.

 

41% of Tweets are characterized as “pointless babble”, whereas 38% are conversational and only 9% “pass-along value”.

 

Men and women tweet at approximately the same rate, however, men are twice as likely to follow other men and women are 25% more likely to follow men!

 

“Informer s: 20% shared information and replied to other users

 

Meformer s: 80% mostly sent out information about themselves.”

 

Twitter is like a game of Broken Telephone (UK:Chinese Whispers), whereby the original message often changes as it is passed along through retweets.

 

There is discussion on the ‘Halo effect’, by which attractive people (read: celebrities) gain large followings, as people tend to equate attractiveness with intelligence.

 

Highly extraverted participants tend to use it to relieve their existential anxiety.

 

http://www.spring.org.uk/2010/08/twitter-10-psychological-insights.php


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janlgordon's comment, October 3, 2011 1:23 PM
Thank you Mario for your continued support - glad you like this, it's a great piece!
OsakaSaul's comment, December 24, 2011 6:53 AM
nice one!
Mark Corner's comment, December 24, 2011 7:36 AM
Welcome
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New Facebook changes: Stop it, my brain hurts! . . .

New Facebook changes: Stop it, my brain hurts! . . . | Social Media Headlines | Scoop.it

Facebooks slew of new changes including the Twitter-style update ticker has stirred some negative reaction from FB users . . .

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Bringing Order to Twitter Chaos: Twylah's Topic Tracker

Bringing Order to Twitter Chaos: Twylah's Topic Tracker | Social Media Headlines | Scoop.it

If you're suffering from info overload on your Twitter stream, Twlylah might just be the answer to help you track your favourite topics . . .

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8 Ways to Get Content Ideas From Your Readers via Social Media Examiner

8 Ways to Get Content Ideas From Your Readers via Social Media Examiner | Social Media Headlines | Scoop.it
How to find out what content your audience really wants to satisfy your online community and improve your content marketing.
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