Social Media for the business world
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Social Media for the business world
Social media marketing and PR, articles on social media for large and small businesses. The successes and the fails.
Curated by Selina Clark
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Rescooped by Selina Clark from Public Relations & Social Marketing Insight
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Social media customer service: understanding the risks | memeburn

Social media customer service: understanding the risks | memeburn | Social Media for the business world | Scoop.it

Do you use social media for customer service? What is the purpose of your Facebook page, Twitter profile, Pinterest boards, and your YouTube channel? The primary function for most businesses starting out with building their brand on social media is to disseminate information to current and future customers...

 

Social media risks
With any marketing medium available today, social media also comprises of a couple of risks. One of the most important points to consider with any social media campaign is that no one can really hear your voice over a computer — maybe you have updated your status on your favourite social media channel about something humorous and someone took your tone of what you shared the wrong way. It is really important to not misuse social media as this can cause you and your business damage....


Via Jeff Domansky
Selina Clark's insight:

Ae you using your social media in the right way?

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Jeff Domansky's curator insight, February 20, 2013 2:59 PM

The pitfalls of social media as customer service vehicle are many. Here's a few good reminders on the pitfalls to avoid.

Scooped by Selina Clark
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The High-Metabolism Marketing Era

The High-Metabolism Marketing Era | Social Media for the business world | Scoop.it
Acting fast is no longer a choice. The big question for brands is how to get in the right position to act.
Selina Clark's insight:

Businesses need to act fast in times of crisis and keep content coming...

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Rescooped by Selina Clark from The 21st Century
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20 ideas for content that people love to share on social media

20 ideas for content that people love to share on social media | Social Media for the business world | Scoop.it
Social media is a hungry beast. The social networks require constant feeding. They need to be thrown a diet of content that keeps readers and viewers coming back for more. This is one of the biggest challenges if you want to do social at scale.

Via Dr. Susan Bainbridge
Selina Clark's insight:

Brilliant ideas for your social media pages...

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