Social Media for Strategic Communication
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Social Media for Strategic Communication
The intersection of social media and public relations
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Why You Need to be on Social Media

Why You Need to be on Social Media | Social Media for Strategic Communication | Scoop.it
If you are a private citizen with no business concern at all, then there is no great need for you to be on social media. The main reason that many private citizens are on it is because it is fun.
Sarah VanSlette's insight:

A nice reminder for all my PR students.

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Facebook builds housing near offices, like the old 'company towns' of a century ago

Facebook builds housing near offices, like the old 'company towns' of a century ago | Social Media for Strategic Communication | Scoop.it
Facebook is working with a local developer to build a $120 million, 394-unit housing community within walking distance of its offices. The development conjures up memories of so-called company towns at the turn of the 20th century.

Via Color-Art, Scott Gipson
Sarah VanSlette's insight:

My student Scott Gipson informed our class about this new project by Facebook, and while the housing sounds very impressive and luxurious, I wonder if employees will tire of always being around their coworkers. Don't we all need time to distance ourselves from work and how can we do that if we are living and mingling with our coworkers 24/7?

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Tom cockburn's curator insight, October 8, 2013 3:51 PM

plus ca change plus la meme chose

Scott Gipson's curator insight, October 23, 2013 8:54 PM

   One of Facebook's corporate goals is to take care of as many aspects of its employee’s lives as possible. I would say they are doing a remarkable job. Here’s why.

    Facebook recently announced it would be partnering with a local developer in San Francisco to build a $120 million, 394-unit housing community within walking distances from its offices. The 630,000 square-foot rental property will feature the following amenities: café, convenience store, sports pub, bicycle repair shop with onsite storage, pet spa with doggy day care, pet walking services, a dog park, resort inspired pool, spa, and cabana, indoor/outdoor wellness, yoga, and training facility, and a rooftop entertainment deck with three-themed areas. The new housing community will be completed in about two years.

    A Facebook spokeswoman said employees had inquired about places to live near the corporate campus due to the housing shortage. "The beauty of this thing is that it's extremely close to our campus," said John Tenanes, Facebook's director of real estate and an architect involved in the planning. "It's a five-minute bike ride" along a dedicated path that runs along the San Francisco bay, he said. "You don't even have to put on the brakes."

    Facebook already has a 56-acre headquarters, which it moved to in December 2011. The company’s headquarters was designed to feel like a college campus. During the workday programmers bond with advertising product developers over free lattes or ice cream. There is also a company game day, where employees participate in three-legged races and other activities. At night, employees can watch movies on a giant, stadium-style outdoor television screen that appears over an open plaza in the middle of the headquarters.

            Lauryn Hale, a Harvard Business School graduate who was hired by Facebook in 2010, said all the amenities take some stress out of the daily job and allow her to think more creatively. Her favorite thing to do is have a "walking meeting" with another employee, but only after grabbing a frozen yogurt at the sweet shop. "I probably love that too much" she says.
            This article ties in seamlessly with Chapter 3 in our case studies textbook in regards to employee relations. “Today most companies realize that employees are one of their more important publics, often most essential to success. Effective employee communication improves morale, enhances employee retention, and increases the financial value of the organization” (Guth & Marsh pg. 36 & 37). Clearly, Facebook understands the importance of employee relations. 

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Why Context Is the Future of Inbound

Why Context Is the Future of Inbound | Social Media for Strategic Communication | Scoop.it

Marketing secret weapon: Learn why context is so important not just for marketing, but also for sales and services, too.Targeted emails are better than generic emails, but here's the thing: When that same email recipient then heads over to your website, interacts with you in social media, or calls your sales team, what do they get? The same generic marketing everyone else gets. People are the sum of their entire experience, across channels, across devices, across their whole history of interactions with your company. And that experience, like water, should move and adapt around us. This goes beyond tossing their first name into an email. Webber continues: "We should ... look at better ways to emotionally connect with people in meaningful ways; to understand where they are at, meet them there, and give them more than cheap digital parlour tricks."Having that context, and extending it through all the channels prospective customers use, changes everything for the relationship between a company and its prospects....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 25, 2013 4:08 PM

Here is why context is marketing's secret weapon.

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6 Clever Tricks for Social Media Managers

6 Clever Tricks for Social Media Managers | Social Media for Strategic Communication | Scoop.it

This list offers solutions to the most frustrating problems social media brand managers face.


Via Sharon Doheny Suchoval
Sarah VanSlette's insight:

For my SPC 419 students...

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Most Organizations Still Fear Social Media

Most Organizations Still Fear Social Media | Social Media for Strategic Communication | Scoop.it
In just a few years, social media has come to dominate many of our personal communications. We collaborate daily, sometimes productively, sometimes not.
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12 things not to share on Twitter--ever | Articles | Main

12 things not to share on Twitter--ever | Articles | Main | Social Media for Strategic Communication | Scoop.it
Don’t annoy your Twitter followers with whiny, religious or political tweets. And, no one really wants to see pictures of your beach vacation while they’re working.
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Hospital to live tweet brain surgery, put pics on Pinterest - CNN.com

Hospital to live tweet brain surgery, put pics on Pinterest - CNN.com | Social Media for Strategic Communication | Scoop.it

Has Houston's Memorial Hermann hospital gone too far? Several weeks after making history with the world's first live-tweeted open heart surgery,  they will be live-tweeting a brain surgery. I'm not sure who the audience for these morbid live-tweet events would be, and I don't know who benefits (certainly not the patient).  Video clips of the surgery (perhaps the sawing of the skull or the slicing of the brain!) will be featured on YouTube and photos will be shared on Pinterest (can't wait to pin those!).

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McDonald's exec: "You don't control" social media

McDonald's exec: "You don't control" social media | Social Media for Strategic Communication | Scoop.it

Applebees could take a lesson from McDonalds. Sounds like the director of social media for McDonald's, Rick Wion, deserves a raise.  Here he explains the company's approach to Twitter and blogger outreach.

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Not the same as Chatroulette. But is it any better?

Not the same as Chatroulette. But is it any better? | Social Media for Strategic Communication | Scoop.it

"Airtime is the best frictionless video platform for launching instant video conversations with random people who happen to have some shared interests."

Maybe so, but I'm still skeptical.  What is the purpose of chatting with random strangers who may or may not share your interests (it's not uncommon to lie on your profile).  I just can't think of any way in which Airtime would be useful in my personal or professional life.  Can you? 

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Case study: How 20 high school students ignited a social media success

Case study: How 20 high school students ignited a social media success | Social Media for Strategic Communication | Scoop.it

"...if you can inspire your employees to become an active part of your social media marketing campaign you can reach new goals."

 

This high school in Sweden needed to improve its marketing and public relations, so who did they turn to?  Their students!  This case study offers some great tips for pros looking to engage in a passionate, successful campaign, and it also points out the important role that organizational employees (or, in this case, students) can play in marketing, PR, and advertising efforts.  After all, who knows the organization better: A PR/Marketing firm or the people who spend every day at the organization? 

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The demographics of Twitter users | Articles

The demographics of Twitter users | Articles | Social Media for Strategic Communication | Scoop.it

"Twitter use among millennials jumped significantly in the past year, but not among older age groups. Read on for more about the characteristics of Twitter users."

I think some of those millennials were my reluctant students!  But my mother only uses Twitter rarely.  It sounds like my observations of people in my life may reflect the findings of the study.  If you follow the right people, it's hard not to like Twitter, so I predict continued growth in usage.

 

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12 Simple Reasons To Use Twitter To Grow Your Business

12 Simple Reasons To Use Twitter To Grow Your Business | Social Media for Strategic Communication | Scoop.it

"Bottom line, Twitter is not just a passing fad; it should be a integral part of your social media marketing plan. If you want to grow your brand awareness, build a following, generate leads and ultimately create more sales, you have to have an active presence on Twitter."

 

I tell students every semester that they should be on Twitter.  Every semester, students tell me they "don't get Twitter," "don't need Twitter," or "think Twitter is for nerds." Well, this article lists 12 good reasons why students and businesses, alike, need Twitter (it's not just for nerds, after all), and this course will help you "get Twitter."


Via angel Graham
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Facebook and Twitter not measuring up???

Facebook and Twitter not measuring up??? | Social Media for Strategic Communication | Scoop.it
Just when you thought you’d never have to spam a customer or an employee inbox again, a new article argues the power of email.
Sarah VanSlette's insight:

Fascinating story! Never would have guessed! #SIUESM14

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5 questions brands should ask themselves before posting about the news

5 questions brands should ask themselves before posting about the news | Social Media for Strategic Communication | Scoop.it
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.

Via amber jackson
Sarah VanSlette's insight:

If you are uncertain about the appropriateness of your post, it's best to not post at all.

 

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amber jackson's curator insight, October 24, 2013 1:20 PM

            I found this article on Regan's PRdaily.com, written by Scott Smith and Jeana Anderson, in their article they discuss what brands should consider before commenting stories in the News.  The articles starts out explaining that with the anniversary of Hurricane Sandy approaching, many brands want to use this trigger event to comment and get their name in the conversation.  Smith and Anderson concern these brands not to act to quickly and to think things through.  They say brands can come across as trying to force a message or even be offensive, they use the example from the brands you tried to comment on 9/11 this past year and failed miserably.  They warn that brands should be careful when dealing in real time marketing, brands should balance the benefits of taking part in the national conversation and with the potential damage you could bring upon your brand.  Smith and Anderson say, that if you feel that your brand most join the conversation, they should consider five important questions before jumping in.

            The first question is, does the news event you want to comment on affect your costumers or brand?  If the event affects your costumers, then it might be appropriate to comment on the event.  There are three factors you can use to determine if your brand is affected by the event.  The first is people focused, is the event taken place in the city your company is based out of or do you have a large group of customers in the city?  What is the content, is this event the type of thing your brand always comments on anyway.  The final factor is, is it necessary?  Does this event need to be commented on by your brand?

            The second question that needs to be asked is, are you wanting to comment on this event as a form of bran promotion?  If the answer is yes, then it is better to not to say anything.  You do not want your brand seen as using a horrible event to promote r sell something.

            The third question is, can anyone say, what we want to say?  Generic statements, like "our thoughts and prayers are with families..." is something everyone says and according to Smith and Anderson, these statement can be useful from one person to another, but a large brand saying this comes across wrong.

            The fourth question is, has your content for the day been reviewed?  Brands should always check the content they commenting on against current events, otherwise an innocent statement, said in the wrong time, can come out wrong.

            The final question that needs to be ask is, is what you are wanting, really better than remaining quite.  If it would be better for your brand remain silent on an issue, then it is best to follow that instinct.

            I relate this article back to the idea of using a trigging event to get your brand in involved in the national conversation.  Brands use trigging events to promote their brand and message.  Which sometimes is a really effective tool, but at other times can damage a brands imagine. 

Sarah VanSlette's comment, October 28, 2013 1:53 PM
Great post, Amber, and I love the title of your page!
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7 Things About Social Media That College Won’t Teach You

7 Things About Social Media That College Won’t Teach You | Social Media for Strategic Communication | Scoop.it
Join Steve Radick and Steve Ressler for their online training session, When a Star Leaves: How to Sustain Social Media Efforts Over the Long (7 Things About Social Media That College Won’t Teach You

Via Constant Contact Event Marketing, JamieSpringer
Sarah VanSlette's insight:

These are all lessons I hope to teach in Social Media for PR, so in my students' cases, college WILL teach them.

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JamieSpringer's curator insight, June 24, 2013 2:26 PM

Hopefully this new #socialmedia class will teach me something before I graduate college but, for now I'll still check out these tips to stay ahead of the game!

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How ‘Call Me Maybe’ and Social Media Are Upending Music

How ‘Call Me Maybe’ and Social Media Are Upending Music | Social Media for Strategic Communication | Scoop.it

This song, and countless others that will follow, were made famous when they spread virally through social media.  Maybe artists won't need record labels to distribute and promote their music if they have a strong social media presence? 

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The Ripple Effect of Following a Brand on Social Media

The Ripple Effect of Following a Brand on Social Media | Social Media for Strategic Communication | Scoop.it
Nearly one-fifth of US internet users would buy a brand if a friend followed that company on social media (Nearly 1/5 of US internet users would buy brand if a friend followed it on social media.)...
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Social Media for Social Good | Social Media Sun

Social Media for Social Good | Social Media Sun | Social Media for Strategic Communication | Scoop.it

This article discusses three organizations that have harnessed the power of social media for the greater good.

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11 Shocking New Social Media Statistics in America | The Social Habit | Social Media Consulting - Convince & Convert

11 Shocking New Social Media Statistics in America | The Social Habit | Social Media Consulting - Convince & Convert | Social Media for Strategic Communication | Scoop.it
Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond.

 

...Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me....


Via Jeff Domansky
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Applebee’s Social Media Marketing Efforts Are Condescending

Applebee’s Social Media Marketing Efforts Are Condescending | Social Media for Strategic Communication | Scoop.it

A Tumblr account, a Twitter account, a YouTube page, and several Pinterest boards?  Really, Applebees? Do you think your customers care to interact with you that much?  Well, they definitely don't want to now that they've seen your campaign.

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52 cool social media facts

52 cool social media facts | Social Media for Strategic Communication | Scoop.it

If you can recite this fascinating list of social media facts, you could sound very knowledgable in a job interview or very nerdy to your friends.  As in everything related to PR, it's all about your audience!

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9 musts for every communications grad

9 musts for every communications grad | Social Media for Strategic Communication | Scoop.it

A good list for my Senior SPC students!

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7 Ways to Optimize Content for Social Sharing

7 Ways to Optimize Content for Social Sharing | Social Media for Strategic Communication | Scoop.it
Social media can be a very valuable tool for promoting content.

Via angel Graham
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Facebook, Twitter, other social media are brain candy,

Facebook, Twitter, other social media are brain candy, | Social Media for Strategic Communication | Scoop.it
Researchers at Harvard have gotten to the bottom of why so many of us are compelled to share our every thought, movement, like and want through mediums like Twitter , Facebook , Foursquare , Instagram and Pinterest.

Via angel Graham
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