Social Media for SME's
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Social Media | 5 Creative Uses Of Twitter - Javamazon

Social Media | 5 Creative Uses Of Twitter - Javamazon | Social Media for SME's | Scoop.it
Creative social media strategies to use Twitter.Use social media Twitter Vine to Inform & Educate.Create a Customer Care Service Platform using social media (Social Media | 5 Creative Uses Of Twitter | Javamazon http://t.co/2zK3UxIiXU...
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One of today's must use business tools here in the UK

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Using Customer Surveys to Define Your Content Marketing Efforts

Using Customer Surveys to Define Your Content Marketing Efforts | Social Media for SME's | Scoop.it
We’ve said it before, and we’ll say it againcontent marketing can be tough.
Mark Baldwin's insight:

If someone comes to your office you ask them if they'd like a drink and how they take it - thats surveying and we wouldn't even think of providing the person a drink with out asking what they'd like - Yet we do it all the time with our business!!!

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3 Rules You Must Break to Expand Your Email Marketing List

3 Rules You Must Break to Expand Your Email Marketing List | Social Media for SME's | Scoop.it
If building a bigger list is your priority, you'll want to break these traditional marketing practices.
Mark Baldwin's insight:

Great advice - it can seem painful when starting your email marketing to have to build in this way, but in the long term it will help establish an effective database of clients who will interact and buy from you.

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Grow Your Business By Getting Back to Basics

Grow Your Business By Getting Back to Basics | Social Media for SME's | Scoop.it
You don't have to venture far to find the next big idea. Growing your business is all about knowing where to look for opportunities. Here are five...
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Great ideas for getting outside the box.

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Five Ways Social Media Has Forever Changed the Way We Work - Huffington Post

Five Ways Social Media Has Forever Changed the Way We Work - Huffington Post | Social Media for SME's | Scoop.it

I recently attended an exclusive event sponsored bySalesforce.com to learn more about how to become a customer company. I was truly inspired by Marc Benioff's vision of the future of a truly connected company and the impact of social, mobile, app, and data on how we work and engage employees, customers and business partners. Becoming a customer company is a multi-dimensional journey that starts with a listening and learning culture, engaging customers across all channels, selling as a team, servicing customers everywhere, creating communities, connecting to partners, including products in the social network graph and delivering value added services via enterprise apps.


Via jean lievens
Mark Baldwin's insight:

The full extent of the change that social media will create is still unfolding and I'mm sure few people or businesss have not been impacted by the evolution of social media whether directly or indirectly.

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Twitter Music App is Launching Friday | Social ...

Twitter Music App is Launching Friday | Social ... | Social Media for SME's | Scoop.it
Get ready to rock. Twitter is about to launch its long-rumored standalone music app Friday, according to a report. The app's existence was rapidly becoming one of the worst-kept...
Mark Baldwin's insight:

More evolution. It will certainly be interesting to know exactly how this is going to work and how it could be tapped into if your a band or musician.

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What Is Article Marketing?

What Is Article Marketing? | Social Media for SME's | Scoop.it
What is Article Marketing? Article Marketing is a method of driving traffic and link building for SEO. Read this Article Marketing article for the secrets. (Confused about Article Marketing? Not seeing results?
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Interesting article for those who want a basic understanding of this subject.

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Weber Shandwick Sets Up New Unit To Capitalize on Content Marketing Craze | Agency News - Advertising Age

Weber Shandwick Sets Up New Unit To Capitalize on Content Marketing Craze | Agency News - Advertising Age | Social Media for SME's | Scoop.it
With advertisers getting more interested in content marketing channel, agencies like Weber Shandwick are trying to capitalize on the craze. (.
Mark Baldwin's insight:

This apply's to all businesses no matter how small and the great news is that today small businesses have tools to enable them to pull this off like never before. Here in the UK it's time for the smaller business to find out how to use these new world tools, because in the SME market we are seeing that few are taking full advantage, with the main problem being lack of knowledge of what can be achieved in this field.

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Content for Mindset

People have a different mindset on personal vs. professional networks. They expect different content.
Mark Baldwin's insight:

The significance of thes two simple slides is quite profound and helps identify how your content must be aligned to the audience you are in front of. Facebook is very much a social network, so you have to provide content with an element of entertainment to get noticed, whilst LinkedIn is out and out business and the content you provide on this channel will show this.

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