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How To Optimize Your Twitter For SEO

How To Optimize Your Twitter For SEO | Social media for recruitment | Scoop.it

From The Article: "There is no doubt that Twitter can be a very useful tool in effective social media marketing and expanding the reach of your company, but Twitter is often under utilized for search engine optimization (SEO) efforts and natural link building strategies.

 

Twitter can be a very powerful social tool and SEO tool because search engines crawl Twitter for links, which is factored into search engine rankings, while reaching a vast audience of followers to increase your presence on the web".

 

Full Article Here: http://www.internetmarketinginc.com/blog/how-to-optimize-your-twitter-for-seo/

 


Via Antonino Militello
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The increasing importance of Social Media within SEO

The increasing importance of Social Media within SEO | Social media for recruitment | Scoop.it

This guest post from James Gurd discusses why social media is an important part of SEO and how Google Analytics Social reports can help.

 

From The Article: "Social media signals started to play a part in search engine algorithms back in December 2010 but it wasn’t until 2011 that the likes of Google really started to pay attention and dedicate more effort to indexing social content and using social signals to boost content in search results. For a neat history of Google algorithm changes, turn to SEOMoz.

 

Furthermore, as Google ploughs on with its paid inclusion Armageddon, less and less organic content is appearing above the fold.

 

This means web marketers need to think of SEO in broader terms – not focussing on keywords and markup, but rather using content to excite customers and encourage them to click and share. This will tick the current SEO box but also help ensure there is a level of protection when and if pure SEO experiences diminishing returns.

 

So, Which social signals currently influence search results?

 

With over 200 search signals and constant changes, it’s hard to be precise. However, there are some key signals that are worth noting".

 

Full Article: http://www.smartinsights.com/digital-marketing-strategy/the-increasing-role-of-social-media-within-seo/


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Get Social with Google Analytics [Tutorial]

Get Social with Google Analytics [Tutorial] | Social media for recruitment | Scoop.it

"Social Reporting was a great addition for Google Analytics. It’s ultra-important to understand the impact of social traffic, what’s being shared across social networks, which influencers are sharing your content, who is engaging that content.

 

It’s also important to analyze specific pieces of content that are being actively shared across social networks".

 

If you want to find and analyze data for a specific post read full tutorial here: http://www.hmtweb.com/marketing-blog/how-to-use-social-reports-in-google-analytics-to-analyze-specific-blog-posts-or-content-tutorial/

 


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Understanding Facebook Edgerank

Understanding Facebook Edgerank | Social media for recruitment | Scoop.it

With 900 million people on Facebook, the social network is a prime medium for marketers.  herefore, this makes Edgerank one of the most important algorithms in marketing. Edgerank is a secret algorithm that ranks the content you publish and determines which content will be visible to your fans. Edgerank not only determines which of your connections are the most important to you and, hence, whose content appears most frequently; but also determines which kind of content appears higher than others in the Facebook newsfeed.

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SOSTAC® marketing plans [infographic] - Smart Insights Digital Marketing Advice

SOSTAC® marketing plans [infographic] - Smart Insights Digital Marketing Advice | Social media for recruitment | Scoop.it

SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarketing Excellence, so when we created this book it was natural to work together to show how SOSTAC® can best be applied to planning for digital marketing.

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