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Visual listening is the next big thing in #Social !

Visual listening is the next big thing in #Social ! | Social Media & PR | Scoop.it
1) Following the money.
Brands rely on campaigns targeting bloggers and influencers to organically build buzz among followers on image-based social networks, and it’s a tactic that works incredibly well. But now, Pinterest and Instagram are introducing advertising with the goal of dramatically monetizing their currently-bare bottom lines. There are several recent reports that show Pinterest is pricing CPMs at $30-40 and that Instagram’s CPMs will also be on the high-end, with month-long campaigns starting at $350,000 and up. In 2015, you can expect to see major brands diverting advertising spends from traditional channels like TV into image-based social networks to up their game and stand apart from the competition. After all, glossy and gorgeous imagery is easily transferred to digital and social campaigns. Where there’s money spent, there is always the need for analytics and measurement in order to optimize and prove ROI.

2) Brand protection
Brands have enormous vested interest in knowing where and how their images are being used and shared – deliberately or otherwise — and to glean insights about people’s relationships with, and reactions to, their content. Equally important, visual listening will help brands ensure that other parties are not misusing their images.

3) Serendipitous insights
Visual listening will open up a world of insights and new business opportunities by discovering more about the moments in which branded images are used in relation to other images, content, and social markers. Using visual listening, you’ll be able to spot patterns and correlations that could lead to serendipitous discoveries, fuel new under-the-surface campaigns, reveal untapped audiences and stimulate product development ideas. For example, imagine the type of campaigns a sneaker brand can create after discovering that consumers are frequently sharing photos of their latest kicks while drinking coffee at Starbucks.

4) Tech innovation
Data science has come a long way. I believe that in 2015 the industry will innovate to make it possible to train a computer to recognize the difference between an image of a dog and a cat. It could even be sophisticated and powerful enough to discern a highly nuanced brand signal, like the crown within the Starbucks logo or the leaf at the top of Apple’s logo. Word on the street is that Facebook is already using some pretty advanced image recognition technology to identify faces in photos and images posted. These kinds of leaps in technology will unleash the potential and sophistication of visual listening.

5) Emotions front and center
Emojis, emoticons, and stickers are an integral part of our social vernacular as well as everyday conversations on text and chat. Earlier this year, the Unicode Consortium introduced approximately 250 brand new “pictographic symbols,” including such recognizable additions as the middle finger and the Vulcan salute. In 2015, more racially diverse emojis will be released. Since emojis are technically code, not images, they can today be measured through standard textual tools but for brands, the visual listening (and learning) opportunity lies in understanding how emojis are used contextually, alongside their logos and images.

6) Command centers as real-time visual listening sources
As the social environment matures in 2015, I anticipate that command centers will spread as a mainstream business tool. By tapping into unified views of textual and visual listening in a totally engaging way, marketers will create a compelling source of social intelligence and action.

Via Eric_Determined / Eric Silverstein
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Darcy Bevelacqua's curator insight, December 1, 2014 9:56 AM


Punch Digital 's curator insight, December 1, 2014 5:20 PM

Great food for thought this morning on where you should focus your marketing efforts for 2015


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10 Bold Social Media Predictions for 2017 | Simply Measured

10 Bold Social Media Predictions for 2017 | Simply Measured | Social Media & PR | Scoop.it
As of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only growing as time
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Instagram Stories VS. Snapchat Stories: What It Means for Marketers | Simply Measured

Instagram Stories VS. Snapchat Stories: What It Means for Marketers | Simply Measured | Social Media & PR | Scoop.it
Instagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Wow, that came out creepy. Creepy, but true. According to
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Online Reviews Will Dominate Marketing Success In 2017

Online Reviews Will Dominate Marketing Success In 2017 | Social Media & PR | Scoop.it
Online reviews are one of the many reasons social media took off. And now, more than ever, digital reviews of your business will be the difference maker. Here’s why your marketing team should be ch…
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6 Social Media Trends Taking Over 2017 | Sprout Social

6 Social Media Trends Taking Over 2017 | Sprout Social | Social Media & PR | Scoop.it
While the industry continues to drastically change, we take out our crystal ball to see what social media trends are in store for 2017.
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The Most Surprising Things About Marriott on Twitter | Simply Measured

The Most Surprising Things About Marriott on Twitter | Simply Measured | Social Media & PR | Scoop.it
Marriott Hotels is one of the best-known brands in the hospitality industry. Founded over a half century ago, the brand now has a presence in 5,700 locations in
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Four key areas for global risks in 2017

Four key areas for global risks in 2017 | Social Media & PR | Scoop.it
Climate change and polarized societies are among the most threatening trends for our future.
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Top 7 Internal Communications Trends for 2017 - Newsweaver

Top 7 Internal Communications Trends for 2017 - Newsweaver | Social Media & PR | Scoop.it
Is 2017 going to be any different from 2016? What's new and what's becoming outdated? Find out in our blog post Internal Communications Trends for 2017
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6 Daily Reminders to Take Your Tweets From 'Meh' to 'Wow!'

6 Daily Reminders to Take Your Tweets From 'Meh' to 'Wow!' | Social Media & PR | Scoop.it
Allison Zimroth Goreham, associate director of social at Turner Broadcasting, shares Twitter do's and don'ts in anticipation of her session at The Social Shake-Up in Atlanta, May 22-24, 2017.
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How to Measure Social Media Success for Your Brand | Sprout Social

How to Measure Social Media Success for Your Brand | Sprout Social | Social Media & PR | Scoop.it
Social media success isn't easy, but it's achievable with the right strategy measuring and monitoring your content across each network.
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5 Key PR Trends to Watch in 2017

5 Key PR Trends to Watch in 2017 | Social Media & PR | Scoop.it
With the New Year only a few weeks away, now is an ideal time to reflect back on the past year and look ahead to 2017.
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28 Experts Share Social Care Predictions for 2017: Part 1

28 Experts Share Social Care Predictions for 2017: Part 1 | Social Media & PR | Scoop.it
28 social media and customer service experts answer three questions about what happened in social care in 2016 and what might be coming in 2017.
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Industry Roundup: How AT&T Connects with Millennials + How Birchbox Drives Sales Through Snapchat

Industry Roundup: How AT&T Connects with Millennials + How Birchbox Drives Sales Through Snapchat | Social Media & PR | Scoop.it
NewsCred's roundup of the stories that caught our attention this week: how AT&T connects with millennials, how Birchbox drives sales through Snapchat.
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6 Creative Social Media Tactics to Produce Better Content | Sprout Social

6 Creative Social Media Tactics to Produce Better Content | Sprout Social | Social Media & PR | Scoop.it
Here we provide six creative social media tactics to increase the quality of your content so more users engage and share your social media posts.
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PR Insider: 6 Steps To Create a Comprehensive PR Plan

PR Insider: 6 Steps To Create a Comprehensive PR Plan | Social Media & PR | Scoop.it
You’ve been asked to create a comprehensive PR plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.
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40 Essential Social Media Marketing Statistics for 2017

40 Essential Social Media Marketing Statistics for 2017 | Social Media & PR | Scoop.it
As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017! Social Media Demographic Statistics 1. 75% of ma…
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10 Standout Social Media Marketing Examples From 2016 | Sprout Social

10 Standout Social Media Marketing Examples From 2016 | Sprout Social | Social Media & PR | Scoop.it
These 10 social media marketing examples stood out to us in 2016 and are great inspiration for brands to take into the next year.
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5 Key PR Trends to Watch in 2017

5 Key PR Trends to Watch in 2017 | Social Media & PR | Scoop.it
With the New Year only a few weeks away, now is an ideal time to reflect back on the past year and look ahead to 2017.
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Social Media 101: Do's and Don'ts

Social Media 101: Do's and Don'ts | Social Media & PR | Scoop.it
Mobile devices have revolutionized digital communication, especially with the exponential growth of social media. All kinds of apps are abound, from
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The Age of Technology - NOW Jakarta - Life in the Capital

The Age of Technology - NOW Jakarta - Life in the Capital | Social Media & PR | Scoop.it
Welcome to 2017, a brand new year and another step in the great advance towards the era of technological dependence. That sounds a bit negative, doesn’t it? After all, these advances in technology are a huge benefit to mankind, are they not? Don’t they greatly enhance our lives, making them more efficient, more worthwhile, somehow …
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5 Key PR Trends to Watch in 2017

5 Key PR Trends to Watch in 2017 | Social Media & PR | Scoop.it
With the New Year only a few weeks away, now is an ideal time to reflect back on the past year and look ahead to 2017.
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How to Build a Relationship with Influencers, Not Just a One-Night Stand

How to Build a Relationship with Influencers, Not Just a One-Night Stand | Social Media & PR | Scoop.it
If you've been in a romantic relationship or married you're halfway there to dealing with influencers, several speakers say during a PRNews media relations event.
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Your Questions Answered: Virtual Reality, Augmented Reality, and 360 Video - Insights

Your Questions Answered: Virtual Reality, Augmented Reality, and 360 Video - Insights | Social Media & PR | Scoop.it
Virtual reality is the holy grail for marketers who want to transport consumers to the islands of sunny Hawaii or allow them to test-drive a car from their
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5 Predictions For Social Media Marketing In 2017

5 Predictions For Social Media Marketing In 2017 | Social Media & PR | Scoop.it
How will social media marketing change in 2017? Here are Brad Friedman's tips.
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Top 5 Social Media Trends for Businesses in 2017

Top 5 Social Media Trends for Businesses in 2017 | Social Media & PR | Scoop.it
Top 5 Social Media Trends for Businesses in 2017
These new developments might change how you use social media.
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10 Bold Social Media Predictions for 2017 | Simply Measured

10 Bold Social Media Predictions for 2017 | Simply Measured | Social Media & PR | Scoop.it
As of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only growing as time
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