Social Media for Podiatrists
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Sugar is it healthy for you - A Step Ahead Podiatry

Sugar is it healthy for you - A Step Ahead Podiatry | Social Media for Podiatrists | Scoop.it
Sugar should we be adding it or not? There is a direct link to eating sugar and an increase in weight gain through an increase in fatty deposits (FAT!) This is an interesting article that looks at how this may affect us and whether we should be ...
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9 Tips for Covering Company Events on Social Media - Business 2 Community

9 Tips for Covering Company Events on Social Media - Business 2 Community | Social Media for Podiatrists | Scoop.it
"9 Tips for Covering Company Events on Social Media" http://t.co/gUYtTxeZSb
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How social media changed the way customers shop...

How social media changed the way customers shop... | Social Media for Podiatrists | Scoop.it
How social media changed the way customers shop online… (How social media changed the way customers shop... http://t.co/bry6lly6MC)
TheSocialPhysio's insight:

If you are selling additional equipment in your #healthcare business have you considered all the #social media options?

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10 do's and don'ts when caring for orthotics - Chiropractic Economics

10 do's and don'ts when caring for orthotics - Chiropractic Economics | Social Media for Podiatrists | Scoop.it
Chiropractic Economics
10 do's and don'ts when caring for orthotics
Chiropractic Economics
Get the most mileage from your foot orthotics by properly caring for them. Follow this general list of 10 do's and don'ts to maximize their years of usage.
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4 Do’s and Don’ts of Social Media in Healthcare

4 Do’s and Don’ts of Social Media in Healthcare | Social Media for Podiatrists | Scoop.it

Social media is a great tool for marketers to leverage for their clients, especially in the healthcare industry where social media platforms are changing the ways of patient interaction. A Pew Internet and American Life Project study found that 72 percent ofinternet users say they look for health information online.

 

Even healthcare leaders are starting to pay attention, most notably with the website symplur, which is dedicated to social media in healthcare. Symplur provides a plethora of information for those looking to engage with their audience through social media and a sure sign that social media in healthcare is here to stay. The question then becomes, how should marketers handle their social media accounts? Here are four do’s and don’ts of healthcare social media to keep in mind for 2014:

 

Don’t continue a sensitive conversation publicly

If a sensitive tweet or comment is directed at your account, take the necessary steps to deal with the issue privately. Carefully handle the situation and then take the conversation offline quickly. Once you have handled the issue you can then follow up again to let other followers you have addressed the issue.

 

Do leverage social media in time of crisis

This is where crisis communications 101 comes in handy. People are turning to social media platforms more than ever to receive updates on breaking news. Joining social conversations about controversial company news can be a great way to help you control the conversation before it gets out of hand. Responding and addressing concerns of followers shows you care about the public’s reaction, instead of remaining silent at a time when others are looking to you for answers.  It also helps to develop a social media crisis communications plan beforehand, so you can jump into action right away.

 

Don’t only post content

Social media is social for a reason, so engaging with your followers is huge. A Pricewaterhouse Coopers study found that 41 percent of people share their experiences socially. Instead of missing out on connecting with your audience, use social media as an opportunity to engage and form relationships through thoughtful discussions. If a follower feels that an account is paying attention to what’s being said about them, they’re much more likely to reach out.

 

Do develop transparency

Healthcare companies are often criticized as money-minded corporations with little to no regard for who their services or products affect. Turn this around and optimize your online reputation by starting an open dialogue with your followers. They’ll begin to rely on you for knowledge marketing and thought leadership as you continue to provide relevant, honest information.

What great examples of social media use have you seen from the healthcare industry?


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How are Educators using Social Media? We discuss it right here!

How are Educators using Social Media? We discuss it right here! | Social Media for Podiatrists | Scoop.it
Welcome to the 21st  episode of the Tech Educator Podcast hosted by Jeff Bradbury, Sam Patterson, Jeff Herb and Jon Samuelson.  The Tech Educator Podcast is a weekly round table discussion about cu...
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The myths of foot orthoses… A guest article by Ian Griffiths - Podiatry ...

The myths of foot orthoses… A guest article by Ian Griffiths Biomechanics, Sports and Foot orthoses.
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