Social Media for nonprofits
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2013 NTC: How 2 Nonprofits Utilize Social-Media Data, Part 1

2013 NTC: How 2 Nonprofits Utilize Social-Media Data, Part 1 | Social Media for nonprofits | Scoop.it
At NTEN's 2013 Nonprofit Technology Conference Thursday, four fundraising professionals discussed social data and what nonprofits should do with it, including how the National Wildlife Federation (NWF) and CARE leverage their social data.
Deborah Spector's insight:

This article does a good job discussing why social data is important as well as describing the four basic types of social-media influencers: key influencers, engagers, multichannel consumers and standard consumers.


There's good applicable information here, regardless of the size of your nonprofit.

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The Twitter 280 Characters Update and When Social Marketers Should Use It | Simply Measured

The Twitter 280 Characters Update and When Social Marketers Should Use It | Simply Measured | Social Media for nonprofits | Scoop.it
The Twitter 280 characters update has been widely panned. https://twitter.com/PhillyD/status/928057638591512576 I'd like to make the argument that the 280-
Deborah Spector's insight:

Simply Measured provides some interesting reasons when using 280 characters on Twitter makes sense. These include:

1. When you're running or participating in a twitter chat.

2. When you need to share more context or content.

3. When you're planning an event with multiple attendees.

 

Do you have other examples when social marketers should use more than 140 characters? 

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Social Media as a Formidable Force for Change

Social Media as a Formidable Force for Change | Social Media for nonprofits | Scoop.it
Social Media as a Formidable Force for Change
Deborah Spector's insight:

I don't believe anyone can deny the power of social media. Social media is a force for social change. It shines a bright light on social issues, deepens conversations and empowers people to unite and work towards change.

 

Couple social media with the hashtag and you create sharing of experiences through grassroots campaigns that are leading to true social change.

 

 

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Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies

Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies | Social Media for nonprofits | Scoop.it

Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. 

Deborah Spector's insight:

I often refer to Toby Bloomberg as my social media guru!

 

Toby's guide is relevant for non-profit marketers as well as corporations and innovative companies.

 

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Top social media tips for PR and marketing pros

Top social media tips for PR and marketing pros | Social Media for nonprofits | Scoop.it
If you’re looking to make a splash on Facebook, Instagram, Twitter or Pinterest, use this infographic as a guide.
Deborah Spector's insight:

There's a world of difference between knowing you should engage in social marketing and knowing how to do it effectively.

 

Find out how to use the most popular social sites to your advantage, with tips, tool suggestions and more from Hosting Captain’s infographic.

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Wise Guy

Wise Guy | Social Media for nonprofits | Scoop.it
How to Avoid Looking Clueless on Social Media: S1:E5
Wise Guy with Guy Kawasaki
Deborah Spector's insight:

Great suggestions from Guy Kawasaki!

Some of my favorites:

*Be positive or just shut-up

*Don't ask people to follow you

*Give people content that inspires them to share your content

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The Difference Between Content Marketing and Social Marketing | Simply Measured

The Difference Between Content Marketing and Social Marketing | Simply Measured | Social Media for nonprofits | Scoop.it
What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while
Deborah Spector's insight:

Great discussion from Lucy Hitz @Simply Measured.

 

I suggest a nonprofit marketer is creating and responsible for delivering content. Arbitrary distinctions create unnecessary silos.

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What Are the Best Days and Times to Post on Social Media?

What Are the Best Days and Times to Post on Social Media? | Social Media for nonprofits | Scoop.it
Yet another reason to hate Mondays.
Deborah Spector's insight:

This infographic provides best times and days to post your social media:  Facebook, Twitter, LinkedIn, Pinterest, Google+ Instagram

 

Don't forget, more networks = more engagement!

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Female Minifigure Set

Female Minifigure Set | Social Media for nonprofits | Scoop.it
A BIG THANK YOU to everyone who supported this project, posted articles, and shared it on Facebook and Twitter! It has been a great ride and the final boost was absolutely spe...
Deborah Spector's insight:

The social media campaign helped bring the LEGO female minifigure set to reality. Great lessons for nonprofits.

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Social Media Marketing Tips and Tricks for Facebook, Twitter, ...

Social Media Marketing Tips and Tricks for Facebook, Twitter, ... | Social Media for nonprofits | Scoop.it
Want to get the most out of your social media marketing activities?The world of social media is ever-changing. It’s important to keep current on best p...
Deborah Spector's insight:

The social media tips & tricks are very useful for anyone using different social media platforms such as Facebook, Twitter, Google+, Pinterest, & more. Plus the Toolkit provides clear methodology for creating a #SM #marketing program.

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22 Killer Social Media Marketing Resources

22 Killer Social Media Marketing Resources | Social Media for nonprofits | Scoop.it
Check out this list of 22 social media marketing resources to get the most fans, followers, and impressions for your efforts!
Deborah Spector's insight:

This is a fabulous list of resources. They will make a world of difference in your social media marketing efforts.

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Tara Verner's curator insight, May 20, 2014 11:48 AM

Great list of 22 social media marketing tools. I'll try one today!

Tara Verner's curator insight, May 30, 2014 3:53 PM

This is possibly the most helpful article I've read on social media tools and resources. I wanted to start using some of these tools immediately!

Tara Verner's curator insight, January 10, 2015 12:59 PM

Check out 22 tips and tools for social media marketing

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What Type of Social Sharer Are You? - Nonprofit Hub

What Type of Social Sharer Are You? - Nonprofit Hub | Social Media for nonprofits | Scoop.it
There are many types of social sharers. There are those who post everything on Facebook. You know who their celebrity boyfriend is, what career they...
Deborah Spector's insight:

This infographic  illustrates the psychology of sharing. We're learning more and more about the effects of psychology on marketing communications, social media and fundraising.

 

Really well done!

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Tara Verner's curator insight, April 11, 2014 2:12 AM

As in all marketing, there are various targets and people behave in different ways. Review this infographic to get a sense of different types of social media consumers, and then tell me who you are!

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5 Stories Nonprofits Should Be Telling On Social Media

5 Stories Nonprofits Should Be Telling On Social Media | Social Media for nonprofits | Scoop.it
Why are nonprofits so bad at telling their stories on social media? Here are 5 ideas for stories your org can and should share.
Deborah Spector's insight:

Great examples of the impact of good nonprofit stories, "told" in words,  pinned visuals.and video.

 

A must read!

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The 7 Most Interesting Social Media Studies And What To Learn From Them

The 7 Most Interesting Social Media Studies And What To Learn From Them | Social Media for nonprofits | Scoop.it

One of the first things I’ve learnt, close to 2 years ago when taking the plunge into Social Media with Buffer, was that things aren’t yet very defined.

 


Via Kamal Bennani
Deborah Spector's insight:

Although focused on business, this post offers some interesting insights into social media use that are relevant to nonprofits.

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Athena Catedral's curator insight, March 11, 2014 10:33 PM

Timing, engagement and post length insight - quite helpful

Florian Eisele's curator insight, March 13, 2014 12:58 PM

Improve your social media efficiency by using these latest studies

Melanie COVINHES's curator insight, March 18, 2014 7:42 AM

Think about women and how to attract them or convince them. 

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Alex Brown, Author of Missionville ~ Interview - Bloomberg Marketing

Alex Brown, Author of Missionville ~ Interview - Bloomberg Marketing | Social Media for nonprofits | Scoop.it
For his first novel, Missionville, Alex Brown draws on his experience training race horses.In this interview he tells about the challenges of non fiction.
Deborah Spector's insight:

Toby Bloomberg knows my passion for horses. So I was thrilled way back in 2011, when Toby posted her interviews with Alex Brown on his book Greatness and Goodness: Barbaro And His Legacy.

 

My post Using Social Media to Enrich Your Cause followed, and details the lessons I learned from Alex Brown's interview with Toby.

Here's a brief sample:

  1. Create an on-line community to support your cause.
  2. Develop a marketing plan that includes conventional as well as social media.
  3. Establish analytics so you can gauge the effects of each medium.
  4. Make a commitment to stay abreast of the issues that touch your community and communicate, communicate, communicate.
  5. Be prepared to always learn and expand your reach.
  6. Once you’ve developed your website and your community is comfortable with how it works, stay the course.

This interview with Alex Brown focuses on his new book Missionville as well as his  pioneering work in digital and social media.

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Is Influencer Marketing Part of Your Nonprofit's Social Media Strategy in 2018?

Is Influencer Marketing Part of Your Nonprofit's Social Media Strategy in 2018? | Social Media for nonprofits | Scoop.it
The Buffer Blog that the perfect influencers is someone who sits on the sweet spot between content creation and distribution. It is important to understand that
Deborah Spector's insight:

No one has better insights into how connected nonprofits leverage networks and data into social change than Beth Kanter.

 

Influencer marketing is an important trend that will help your organization maximize your influence in 2018!

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9 Ways Social Media Marketing Automation Is Good For You

9 Ways Social Media Marketing Automation Is Good For You | Social Media for nonprofits | Scoop.it
Social media marketing automation can be a huge opportunity for small business and solopreneurs. Here are 9 reasons why you should consider it.
Deborah Spector's insight:

Not too long ago, the idea of social media marketing automation was frowned upon by non-profit organizations.

 

Automation does bring a lot of positives to nonprofit marketing. These include:

1. Giving you time to focus on your mission

2. Frees up time for other important marketing/development initiatives

3. Helps ensure good timing for your social media posts

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How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and Loyal

How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and Loyal | Social Media for nonprofits | Scoop.it
A loyal base of followers is key to your social media marketing - to bring in steady website traffic and ensure positive word-of-mouth that helps your business grow. So use these 3 strategies.
Deborah Spector's insight:

Nonprofit marketers are aware of the importance of social media followers to ensure positive word-of mouth support from your followers.

 

This post suggests three strategies to make that happen:

1. Research your audiences needs

2. Make your social selling about being helpful

3. Give your audience the spotlight

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30 Power Words That Convert on Social Media

30 Power Words That Convert on Social Media | Social Media for nonprofits | Scoop.it
Power words compel a reader to take action. Here are 30 that you should be using in your social media headlines and teasers to encourage donations.
Deborah Spector's insight:

Small tweaks in your copy can reap increases in your donations.

 

To benefit you need to use the right words, in the right places, for the right audience. Michael Rosen, citing Frank Lutz, describes a generational difference in response to the word "innovation."

 

“For a Millennial or Generation X audience, the word ‘innovation’ is powerful. While ‘new and improved’ was a phrase that once created excitement, today it is tired and worn-out.”

 

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10 Laws of Social Media Marketing

10 Laws of Social Media Marketing | Social Media for nonprofits | Scoop.it
Top 10 social media marketing laws to help attract new customers and grow your business. Proven social media etiquette to help improve brand presence and offer better user experience.
Deborah Spector's insight:

Leveraging the power of content and social media marketing will help elevate your recognition by your audiences and ensure buy-in from your stakeholders. leverage power of content

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Top 5 Lead Engagement and Nurturing Techniques For LinkedIn

Top 5 Lead Engagement and Nurturing Techniques For LinkedIn | Social Media for nonprofits | Scoop.it

Lead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers. A common mistake for internet marketers is launching a lead generation process to boost its market sales and profit, but fail to acquire customer retention for their business. This is where lead engagement and lead nurturing becomes vital in any digital marketing strategy. If you are using LinkedIn as a platform for social marketing, you need to employ both lead generation and nurturing processes in order to enhance your marketing outcomes more productively. Whether you already have a number of customers who are the loyal followers of your LinkedIn business profile, your marketing efforts should not end here.

 


Via Kamal Bennani
Deborah Spector's insight:

If you substitute donor, sponsor or prospect for customer, this is an excellent article for nonprofit marketers.

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How to Create A Powerful Social Media Bio

How to Create A Powerful Social Media Bio | Social Media for nonprofits | Scoop.it
Blog post at Rebekah Radice : Do you want to improve your social media connections?

Then you need a powerful social media bio!

Your bio is an expression of your st[..]
Deborah Spector's insight:

Try out these 6 points to create your social media bio. They're simple but ultimately powerful!

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5 LinkedIn Tips For Your Nonprofit

5 LinkedIn Tips For Your Nonprofit | Social Media for nonprofits | Scoop.it

We often talk about social media and the various uses it provides for NFPs. In this post we will focus on LinkedIn, which is fast becoming one of the top social media channels for nonprofits to use as part of their online marketing strategy.


Via Julia Campbell
Deborah Spector's insight:

LinkedIn is an important marketing tool. LinkedIn is becoming one of the top social media channels for nonprofits and nonprofit marketing practitioners. 


LinkedIn is prominent in my marketing tool box.



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10 Facebook Photo Tips for Nonprofits

10 Facebook Photo Tips for Nonprofits | Social Media for nonprofits | Scoop.it
Get more "likes" and comments by posting photos to your "Facebook" page. Here are ten creative ways to get your photo's noticed on Facebook.

Via Julia Campbell
Deborah Spector's insight:

Great suggestions for getting more value from the photos you post on Facebook. Some simple changes can have a positive effect!

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Florian Eisele's curator insight, May 19, 2014 11:36 AM

Posting photos on your Facebook page keeps your community engaged. Here are 10 cool ideas on what to post.

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What Social Media Platform Gives My Non-Profit The Most Bang For My Buck?

What Social Media Platform Gives My Non-Profit The Most Bang For My Buck? | Social Media for nonprofits | Scoop.it
Social Media can be confusing & challenging to those running a NPO. How should they decide what social media platform to be active on? Details here.
Deborah Spector's insight:

Sage Advice: The most important thing to remember is that you should pick a few platforms to get started with and learn as much as you can on how to use these platforms for your NPO. Once you get comfortable and you are engaging, plan to add platforms as you grow your community. 

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How Nonprofits Use Social Media to Engage with their Communities

A new study from the Case Foundation and Social Media for Nonprofits, based on a survey of almost 500 nonprofits, helps advance the conversation around how nonprofits use social media to engage their communities. What is working and why?
Deborah Spector's insight:

The study, conducted by the Case Foundation and Social Media for Nonprofits discovered some interesting information about social media usage. 

 

The report also provides useful tips, including:

Make it a conversation, share the load and have a plan, get visual, and realize that the future (and present) is mobile.

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