Social Media for nonprofits
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4 Strategies to Nonprofit Social Media Marketing

4 Strategies to Nonprofit Social Media Marketing | Social Media for nonprofits | Scoop.it
Social media platforms are great places to engage with supporters and promote your cause. Learn about four nonprofit social media marketing best practices to raise more.
Deborah Spector's insight:

Social media marketing is extremely important to nonprofits. Your online presence increases engagement and connection. And, the more content you share leads to more exposure and motivates people to get engaged. Four meaningful strategies include: Deciding on the best platforms, developing a creative communication strategy, growing your engagement and tracking and analyzing key metrics.

 

 

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7 Practical Tips for Leveraging the Power of Nonprofit Social Media

7 Practical Tips for Leveraging the Power of Nonprofit Social Media | Social Media for nonprofits | Scoop.it
Due to the popularity of mobile devices and information readily available at the touch of a finger, nonprofit social media marketing is a powerful tool.
Deborah Spector's insight:

Wow, I've been blogging about nonprofit social media for 8 years! But, there's always something new and/or posts that become a quick refresher.

 

Here's a sample of what you will find in this post:

* Always start with a plan that identifies your audience and goals.

*Do some competition research to stay aware what other organizations are doing in your vertical.

*Cultivate influencers

*Explore using videos in place of a lot of texts

 

Always let your organization's personality shine.

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How to Build Successful Social Media Marketing Campaigns

How to Build Successful Social Media Marketing Campaigns | Social Media for nonprofits | Scoop.it
Use these 10 simple steps to craft a social media plan that will set up your social campaigns for success.
Deborah Spector's insight:

I know the idea of launching a social media marketing campaign can seem overwhelming, especially for small nonprofits. Using Facebook, Twitter, Instagram and other social media platforms without a marketing campaign will not bring you the benefits you want and need.

 

The POST Method is my preferred social strategy. Check it out and let me know what you think!

 

 

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Digital Campaigns Inspire Positive Change

Digital Campaigns Inspire Positive Change | Social Media for nonprofits | Scoop.it
These awards celebrate examples of the art and science of changing hearts and minds. They also remind us all of the need to consider how we can creatively communicate our nonprofits’ own messages.
Deborah Spector's insight:

UK-based FARM Digital announced their top 5 picks for best 2017 digital nonprofit campaigns: Be the Match’s Be the Guy campaign, the Brain Tumour Charity’s HeadSmart campaign, the Great Ormond Street Hospital (GOSH) virtual reality Christmas film, Breast Cancer Now’s #wearitpink day campaign, and Movember Foundation’s Unmute – Ask Him.

Not only do these awards celebrate examples of the art & science of changing minds, but also that all nonprofits need to consider how to creatively communicate their messages.

 

 

 

 

 

 

 

 

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2017 Digital Marketing: What’s Hot, What’s Next, and How Do You Get There? - Event 360

2017 Digital Marketing: What’s Hot, What’s Next, and How Do You Get There? - Event 360 | Social Media for nonprofits | Scoop.it
By Katie Zupancic Wymer 2017 is the year of Facebook Live video, omnichannel communications, Instagram Stories, and personalization. We’ve seen the introduction of hip buzzwords like Chatbots, and we’ve explored email trends and social media trends to help keep our clients at the forefront of marketing. As we start November, planning is well underway for …
Deborah Spector's insight:

Look at what digital marketing was hot in 2017 and what's next for nonprofit digital marketing in 2018!

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Four Ways to Build Your Thought-Leadership Influence on Twitter

Four Ways to Build Your Thought-Leadership Influence on Twitter | Social Media for nonprofits | Scoop.it
To get thought-leadership content in front of the right audience, use Twitter t reach not just readers but also other influencers who can create more conversations around your content and brand.
Deborah Spector's insight:

Does your nonprofit have a thought leadership program? As thought leaders your organization will be in the spotlight and your expertise will be sought out.

 

Using Twitter will help amplify your efforts!

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Alex Brown, Author of Missionville ~ Interview - Bloomberg Marketing

Alex Brown, Author of Missionville ~ Interview - Bloomberg Marketing | Social Media for nonprofits | Scoop.it
For his first novel, Missionville, Alex Brown draws on his experience training race horses.In this interview he tells about the challenges of non fiction.
Deborah Spector's insight:

Toby Bloomberg knows my passion for horses. So I was thrilled way back in 2011, when Toby posted her interviews with Alex Brown on his book Greatness and Goodness: Barbaro And His Legacy.

 

My post Using Social Media to Enrich Your Cause followed, and details the lessons I learned from Alex Brown's interview with Toby.

Here's a brief sample:

  1. Create an on-line community to support your cause.
  2. Develop a marketing plan that includes conventional as well as social media.
  3. Establish analytics so you can gauge the effects of each medium.
  4. Make a commitment to stay abreast of the issues that touch your community and communicate, communicate, communicate.
  5. Be prepared to always learn and expand your reach.
  6. Once you’ve developed your website and your community is comfortable with how it works, stay the course.

This interview with Alex Brown focuses on his new book Missionville as well as his  pioneering work in digital and social media.

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Is Influencer Marketing Part of Your Nonprofit's Social Media Strategy in 2018?

Is Influencer Marketing Part of Your Nonprofit's Social Media Strategy in 2018? | Social Media for nonprofits | Scoop.it
The Buffer Blog that the perfect influencers is someone who sits on the sweet spot between content creation and distribution. It is important to understand that
Deborah Spector's insight:

No one has better insights into how connected nonprofits leverage networks and data into social change than Beth Kanter.

 

Influencer marketing is an important trend that will help your organization maximize your influence in 2018!

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9 Ways Social Media Marketing Automation Is Good For You

9 Ways Social Media Marketing Automation Is Good For You | Social Media for nonprofits | Scoop.it
Social media marketing automation can be a huge opportunity for small business and solopreneurs. Here are 9 reasons why you should consider it.
Deborah Spector's insight:

Not too long ago, the idea of social media marketing automation was frowned upon by non-profit organizations.

 

Automation does bring a lot of positives to nonprofit marketing. These include:

1. Giving you time to focus on your mission

2. Frees up time for other important marketing/development initiatives

3. Helps ensure good timing for your social media posts

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How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and Loyal

How to Avoid Disappointing Your Social Media Followers and Keep Them Happy and Loyal | Social Media for nonprofits | Scoop.it
A loyal base of followers is key to your social media marketing - to bring in steady website traffic and ensure positive word-of-mouth that helps your business grow. So use these 3 strategies.
Deborah Spector's insight:

Nonprofit marketers are aware of the importance of social media followers to ensure positive word-of mouth support from your followers.

 

This post suggests three strategies to make that happen:

1. Research your audiences needs

2. Make your social selling about being helpful

3. Give your audience the spotlight

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30 Power Words That Convert on Social Media

30 Power Words That Convert on Social Media | Social Media for nonprofits | Scoop.it
Power words compel a reader to take action. Here are 30 that you should be using in your social media headlines and teasers to encourage donations.
Deborah Spector's insight:

Small tweaks in your copy can reap increases in your donations.

 

To benefit you need to use the right words, in the right places, for the right audience. Michael Rosen, citing Frank Lutz, describes a generational difference in response to the word "innovation."

 

“For a Millennial or Generation X audience, the word ‘innovation’ is powerful. While ‘new and improved’ was a phrase that once created excitement, today it is tired and worn-out.”

 

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10 Laws of Social Media Marketing

10 Laws of Social Media Marketing | Social Media for nonprofits | Scoop.it
Top 10 social media marketing laws to help attract new customers and grow your business. Proven social media etiquette to help improve brand presence and offer better user experience.
Deborah Spector's insight:

Leveraging the power of content and social media marketing will help elevate your recognition by your audiences and ensure buy-in from your stakeholders. leverage power of content

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Top 5 Lead Engagement and Nurturing Techniques For LinkedIn

Top 5 Lead Engagement and Nurturing Techniques For LinkedIn | Social Media for nonprofits | Scoop.it

Lead engagement is a powerful tool for digital marketing which is used for bridging the gap between you and your potential customers. A common mistake for internet marketers is launching a lead generation process to boost its market sales and profit, but fail to acquire customer retention for their business. This is where lead engagement and lead nurturing becomes vital in any digital marketing strategy. If you are using LinkedIn as a platform for social marketing, you need to employ both lead generation and nurturing processes in order to enhance your marketing outcomes more productively. Whether you already have a number of customers who are the loyal followers of your LinkedIn business profile, your marketing efforts should not end here.

 


Via Kamal Bennani
Deborah Spector's insight:

If you substitute donor, sponsor or prospect for customer, this is an excellent article for nonprofit marketers.

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11 Ways to Grow Your Nonprofit Social Media Followers

11 Ways to Grow Your Nonprofit Social Media Followers | Social Media for nonprofits | Scoop.it
To grow social media followers, you have to employ the right tactics that will engage and attract current and potential supporters. Try these tactics today.
Deborah Spector's insight:

Social media offers a wealth of opportunities to get new people to rally around your nonprofit's cause. We've learned a lot about social media platforms since they launched in 2000.

 

There's still a need to employ creative tactics to engage current and prospective followers. These include:

  • Use visuals with evert post
  • Incorporate videos 
  • Launch creative contests
  • Give readers a reason to follow you

Any suggestions? We'd love to hear from you

 

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How the Survivors of Parkland Began the Never Again Movement

How the Survivors of Parkland Began the Never Again Movement | Social Media for nonprofits | Scoop.it
Emily Witt on the students of Marjory Stoneman Douglas High who organized to advocate for gun control in the days after a mass shooting at their school.
Deborah Spector's insight:

“Communications seeks to connect and move us, to make complex problems seem intuitive and solvable.” Alfred Ironside, Vice President for Global Communications Ford Foundation

 

Social change is a process focused on altering the social order of society. It takes place on a local community level or becomes social movements on a grander scale.

 

In my blog post Social Change Communication Connects us! I describe the 5 indicators of social change and social change communication tools.

 

Let me know what you think!

 

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Social Media Effectiveness for Public Engagement: An Example of Small Nonprofits

Social Media Effectiveness for Public Engagement: An Example of Small Nonprofits | Social Media for nonprofits | Scoop.it
This article from the Nonprofit Quarterly is a treasure trove of examples of how 26 small organizations respond to the challenges and constraints they encounter with their uses of social media for organizing and engagement.
Deborah Spector's insight:

Small nonprofits need to develop a documented strategy, need to measure their results and track the social media accounts of their stakeholders. This can be challenging, but is necessary for successful public engagement.

 

This well-documented article in nonprofitquarterly.org provides useable information to help ensure your organization's sNonprofitocial media effectiveness for public engagement.

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7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy

7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy | Social Media for nonprofits | Scoop.it
Watch some of the best TED Talks out there for nonprofits looking for a new perspective on their social media strategies.
Deborah Spector's insight:

TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation. TED Talks share "ideas worth spreading.” These talks usually inspire, provoke, and inform our thinking and contextual references.

 

The 7 TED Talks found on this Hubspot post are focused on rejuvenating your nonprofit's social media strategy.

 

Check them out!

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How to Write the Most Effective Social Media Posts [Infographic]

How to Write the Most Effective Social Media Posts [Infographic] | Social Media for nonprofits | Scoop.it
How many hashtags and emojis, and number of characters--and what message types--should you use in your social media posts on the top social platforms? This infographic answers those questions.
Deborah Spector's insight:

This Infographic answers 4 vexing questions for 6 social media platforms: It covers a lot of relevant information for nonprofit marketers.

  1. Which type of message (text, text-plus-link, or image) is most effective?
  2. How many characters per post garner the most engagement?
  3. How many hashtags are most effective?
  4. Are emojis useful, and, if so, how many should be included
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The Twitter 280 Characters Update and When Social Marketers Should Use It | Simply Measured

The Twitter 280 Characters Update and When Social Marketers Should Use It | Simply Measured | Social Media for nonprofits | Scoop.it
The Twitter 280 characters update has been widely panned. https://twitter.com/PhillyD/status/928057638591512576 I'd like to make the argument that the 280-
Deborah Spector's insight:

Simply Measured provides some interesting reasons when using 280 characters on Twitter makes sense. These include:

1. When you're running or participating in a twitter chat.

2. When you need to share more context or content.

3. When you're planning an event with multiple attendees.

 

Do you have other examples when social marketers should use more than 140 characters? 

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Social Media as a Formidable Force for Change

Social Media as a Formidable Force for Change | Social Media for nonprofits | Scoop.it
Social Media as a Formidable Force for Change
Deborah Spector's insight:

I don't believe anyone can deny the power of social media. Social media is a force for social change. It shines a bright light on social issues, deepens conversations and empowers people to unite and work towards change.

 

Couple social media with the hashtag and you create sharing of experiences through grassroots campaigns that are leading to true social change.

 

 

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Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies

Diva Marketing Blog - Marketing blogs and corporate social media strategies for innovative companies | Social Media for nonprofits | Scoop.it

Social Media Marketing GPS is based on Twitter interviews with 40 of the smartest people working in social media. The book begins with an explanation of why include social media and moves on to cover ethics, tactics, research, metric, branding, sponsored conversations, blogger relations and even a few case studies. 

Deborah Spector's insight:

I often refer to Toby Bloomberg as my social media guru!

 

Toby's guide is relevant for non-profit marketers as well as corporations and innovative companies.

 

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Top social media tips for PR and marketing pros

Top social media tips for PR and marketing pros | Social Media for nonprofits | Scoop.it
If you’re looking to make a splash on Facebook, Instagram, Twitter or Pinterest, use this infographic as a guide.
Deborah Spector's insight:

There's a world of difference between knowing you should engage in social marketing and knowing how to do it effectively.

 

Find out how to use the most popular social sites to your advantage, with tips, tool suggestions and more from Hosting Captain’s infographic.

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Wise Guy

Wise Guy | Social Media for nonprofits | Scoop.it
How to Avoid Looking Clueless on Social Media: S1:E5
Wise Guy with Guy Kawasaki
Deborah Spector's insight:

Great suggestions from Guy Kawasaki!

Some of my favorites:

*Be positive or just shut-up

*Don't ask people to follow you

*Give people content that inspires them to share your content

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The Difference Between Content Marketing and Social Marketing | Simply Measured

The Difference Between Content Marketing and Social Marketing | Simply Measured | Social Media for nonprofits | Scoop.it
What's the difference between content marketing and social marketing? Is it that content marketing focuses on content production and creative thought, while
Deborah Spector's insight:

Great discussion from Lucy Hitz @Simply Measured.

 

I suggest a nonprofit marketer is creating and responsible for delivering content. Arbitrary distinctions create unnecessary silos.

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What Are the Best Days and Times to Post on Social Media?

What Are the Best Days and Times to Post on Social Media? | Social Media for nonprofits | Scoop.it
Yet another reason to hate Mondays.
Deborah Spector's insight:

This infographic provides best times and days to post your social media:  Facebook, Twitter, LinkedIn, Pinterest, Google+ Instagram

 

Don't forget, more networks = more engagement!

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