Social Media For Local Business
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Social Media For Local Business
How to integrate social media into your local business strategy to help build a loyal customer base
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The Connection Between Education, Money and Happiness

The Connection Between Education, Money and Happiness | Social Media For Local Business | Scoop.it
Recently entrepreneur and educator Vivek Wadhwa took on PayPal founder Peter Thiel’s premise that students would be better off starting businesses without finishing or even starting college.
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How to start a Social Media Campaign

The essentials of starting and maintaining a successful social media campaign.
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Does Social Media Marketing Really Work? [INFOGRAPHIC]

Does Social Media Marketing Really Work? [INFOGRAPHIC] | Social Media For Local Business | Scoop.it
From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing. But does it really work?
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How the iPad Is Revolutionizing Local Businesses

How the iPad Is Revolutionizing Local Businesses | Social Media For Local Business | Scoop.it
It was dinner at a fancy restaurant in Boston. After the last sip of Scotch was polished off, the waiter came over with the check... and an iPad.
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Clarity Is Key When Negotiating with Investors

Clarity Is Key When Negotiating with Investors | Social Media For Local Business | Scoop.it
For any entrepreneur, finding the perfect investor is like a match made in Heaven. But as in any marriage, things don't always go smoothly. And if things get ugly, you can end up in court instead of living happily ever after.
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Brands See Fan Engagement Drop in First Month of Facebook Timeline

Brands See Fan Engagement Drop in First Month of Facebook Timeline | Social Media For Local Business | Scoop.it
A pair of studies out this week confirm what the anecdotal evidence and rampant speculation we've been collecting for the month already suggested: The introduction of Timeline for brands has actually decreased fan engagement with companies on...
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Social Media in the Business Arena

Social Media in the Business Arena | Social Media For Local Business | Scoop.it
Once upon a time the world was a much bigger place.  Ideas like people sending messages through phone lines or enjoying moving pictures were farfetched.  Traveling from one side of the country to another by paved roads was unheard of, and the idea...
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The Rapid Rise of Pinterest’s Blockbuster User Engagement [CHART]

The Rapid Rise of Pinterest’s Blockbuster User Engagement [CHART] | Social Media For Local Business | Scoop.it
“Time on site” is one of the most valuable metrics for social networks, publishers and online marketers.
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How Pinterest’s Female Audience Is Changing Social Marketing

How Pinterest’s Female Audience Is Changing Social Marketing | Social Media For Local Business | Scoop.it
Curt Finch is the founder and CEO of Journyx, a company that offers time-tracking and resource management software. Connect with him and Journyx on Facebook and Twitter.
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New Ebook: How to Use Pinterest for Business

New Ebook: How to Use Pinterest for Business | Social Media For Local Business | Scoop.it
Keen to get your chops into the pinterest craze going around now? Be sure to check out this guide before sinking your teeth in.
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10 Non-Profits Leveraging Pinterest for Social Good

10 Non-Profits Leveraging Pinterest for Social Good | Social Media For Local Business | Scoop.it
There’s no question that Pinterest is the hottest social network right now. From your friends and family to celebrities, athletes and designers, everyone’s pinning visually interesting content.
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Why Stunts Drive Clicks for Gen-Y Auto Marketers

Why Stunts Drive Clicks for Gen-Y Auto Marketers | Social Media For Local Business | Scoop.it
The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, Mass., that makes a full platform of marketing software, including marketing analytics tools.
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How Sam Adams Founder Jim Koch Is Helping Entrepreneurs Brew The American Dream

How Sam Adams Founder Jim Koch Is Helping Entrepreneurs Brew The American Dream | Social Media For Local Business | Scoop.it
By definition, “craft” is an art or occupation requiring special skill and, if my taste buds have any say in the matter, the craft beer industry exemplifies the word.
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The Numbers Behind Teen Video Habits [INFOGRAPHIC]

The Numbers Behind Teen Video Habits [INFOGRAPHIC] | Social Media For Local Business | Scoop.it
Recently the Pew Research Center found that 95% of teens ages 12-17 were using the Internet.
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The Beginner’s Guide to LinkedIn

The Beginner’s Guide to LinkedIn | Social Media For Local Business | Scoop.it
LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users.
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Keen On… Jonah Lehrer: How Creativity Works [TCTV]

Keen On… Jonah Lehrer: How Creativity Works [TCTV] | Social Media For Local Business | Scoop.it
So how, exactly, does creativity work? Jonah Lehrer’s bestselling new book Imagine: How Creativity Works is a lucid attempt to scientifically explain both creativity and imagination.
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KONY 2012 Sequel to Launch This Week

KONY 2012 Sequel to Launch This Week | Social Media For Local Business | Scoop.it
Non-profit Invisible Children announced it would release a sequel to KONY 2012, the most viral video in Internet history, later this week.
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WalkMe Walks You Through Websites

WalkMe Walks You Through Websites | Social Media For Local Business | Scoop.it
A Tel Aviv startup, WalkMe, aims to do for your website what your UX team should have already done: make it easier for your users to understand.
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Jive Tackles Social Intranets For The Enterprise, Adds Gamification For Groups

Jive Tackles Social Intranets For The Enterprise, Adds Gamification For Groups | Social Media For Local Business | Scoop.it
Social enterprise company Jive has been providing a social collaboration product to businesses for some time now; and many customers have been using the platform as an intranet of sorts, says Jive.
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Viral Marketing Campaigns: Increasing Your Chances of Success

Viral Marketing Campaigns: Increasing Your Chances of Success | Social Media For Local Business | Scoop.it
Viral marketing is one of the most commonly recognized advertising tactics, but a campaign’s success can be elusive.
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Daily Wrap: Facebook Tips and more

Daily Wrap: Facebook Tips and more | Social Media For Local Business | Scoop.it
Dave Copeland shares his tips for using Facebook productively and professionally. This and more in today's Daily Wrap.
Sometimes it's difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories.
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Facebook Expands Media Sharing on Timeline - Too Much Content, Not Enough Social?

Facebook Expands Media Sharing on Timeline - Too Much Content, Not Enough Social? | Social Media For Local Business | Scoop.it
One of the intriguing aspects of Facebook Timeline, ever since the initial launch last September, is how it highlights the media you consume.
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7 Tips To Lead A Great Social Media Marketing Campaign

7 Tips To Lead A Great Social Media Marketing Campaign | Social Media For Local Business | Scoop.it
Social media marketing works best when optimized with a campaign. It’s important for your company to keep a plan and action in mind – precisely marketing campaign which has to be a blend of few factors:
1.
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The 8 Principles Of Product Naming

The 8 Principles Of Product Naming | Social Media For Local Business | Scoop.it
Even at the best of times, naming is a contentious and emotional business. Whether you're naming your baby, your boat, or your brand, the process can breed nearly endless deliberation.
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How Facebook Can Help Advertisers (and Itself)

How Facebook Can Help Advertisers (and Itself) | Social Media For Local Business | Scoop.it
Best Western became the first global hotel to allow users to book rooms through its Facebook page.
As we reported earlier this week, loads of retailers have been closing down their Facebook storefronts because they simply aren't worth the effort.
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