Social Media for Law Firms
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Social Media for Law Firms
Everything you need to know to market your law firm and build relationships
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20 Examples of Great Legal Content Marketing and Counting…

20 Examples of Great Legal Content Marketing and Counting… | Social Media for Law Firms | Scoop.it
“Lawyers are boring.”
“No one shares legal content.”
“Everything has already been covered.”
“It’s too hard.”
These are excuses. They are excuses that legal internet marketers make for having crappy site copy, and crappy link profiles.
FinWycherley's insight:

Class research methodology!

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Survey: What Information do Consumers Want to Find on a Law Firm Website?

Survey: What Information do Consumers Want to Find on a Law Firm Website? | Social Media for Law Firms | Scoop.it
Last week, I saw a post from AJ Kohn on a concept that Google uses to determine search success called “time to long click”  The concept is this: “A long click occurs when a user performs a search, clicks on a result and remains on that site for a...
FinWycherley's insight:

It's what we affectionately call 'bounce rate' in the industry

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Blogging & Content Marketing Replacing Traditional Marketing

Real Lawyers Have Blogs:  “Traditional advertising is rapidly losing out as marketing professionals begin to realize the effectiveness and advantages of content marketing. . . .
FinWycherley's insight:

Oh yes, the times, they are a-changing

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50 Creative Law Firm Logos

50 Creative Law Firm Logos | Social Media for Law Firms | Scoop.it
These are the most creative law firm logos and ideas for designers. With these, you can get inspiration for designing logos for law firms.
FinWycherley's insight:

Interesting!

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How Social Media for Law firms Helps Clients Find You

How Social Media for Law firms Helps Clients Find You | Social Media for Law Firms | Scoop.it
Social Media for law firms helps clients find your where they are looking for services - the web & social media.
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Does Your Attorney Website Promote Your Success? - WebMarketingforLaw.com

Does Your Attorney Website Promote Your Success? - WebMarketingforLaw.com | Social Media for Law Firms | Scoop.it
You have great case results and impressive wins. You’ve invested in an attorney website that promotes those results but it doesn’t generate clients. Why?
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Self-Assessment: How good is your thought-leadership strategy? |

Self-Assessment: How good is your thought-leadership strategy? | | Social Media for Law Firms | Scoop.it

Take this quick 10-question survey to get an overview of your current strengths, weaknesses and strategies!

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The Ultimate Guide to Content Planning

The Ultimate Guide to Content Planning | Social Media for Law Firms | Scoop.it
A transition is in effect. The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicentre of audience creation once again.
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Greenberg Traurig: One law firm's times of trial

Greenberg Traurig: One law firm's times of trial | Social Media for Law Firms | Scoop.it
Judicial sanctions, malpractice lawsuits and a capital call mark a tumultuous year for Greenberg Traurig.
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Legal Business Development: Make it an Adventure : In Black And White

TJ McCue is a contributor to Forbes Magazine and in his column highlighted a book by Laurence Gonzales...Deep Survival, where Gonzales offers a list of adventure

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How to Create an Effective Positioning Statement for Your Law Firm : The Rainmaker Blog

How to Create an Effective Positioning Statement for Your Law Firm : The Rainmaker Blog | Social Media for Law Firms | Scoop.it
The goal of an effective positioning statement in your law firm marketing strategy is to clearly define what perception you want to instill in your cl...
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3 Insider Secrets About Attorney Marketing With Facebook Pages

3 Insider Secrets About Attorney Marketing With Facebook Pages | Social Media for Law Firms | Scoop.it
Attorney Marketing Online offers Internet marketing and social media marketing services, plus blog posts with free tips designed to help law firms attract new clients.
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Silently but surely, Quora is growing thanks to Google | Digital Trends

Silently but surely, Quora is growing thanks to Google | Digital Trends | Social Media for Law Firms | Scoop.it
Despite having fallen off the media grid, Quora has grown over 350 percent in the last year, with 50 percent of its unique visits coming from Google searches.
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Content Marketing Tactics that Work for Attorneys

Content Marketing Tactics that Work for Attorneys | Social Media for Law Firms | Scoop.it
LawMarketing.com:  “The Content Marketing Institute and MarketingProfs just released their second annual study on B2B content marketing trends and found the following tactics most prevalent among B2B marketers:”...
FinWycherley's insight:

Absolutely cracking stats and facts.

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Lawyers’ Social Media Use Grows Modestly, ABA Annual Tech Survey Shows

Lawyers’ Social Media Use Grows Modestly, ABA Annual Tech Survey Shows | Social Media for Law Firms | Scoop.it
Lawyers’ social media use continues to grow, but only modestly, according to just-released findings of the 2013 American Bar Association Legal Technology Survey Report.
FinWycherley's insight:

As classic late adopters, lawyers skirt cautiously (and sagely) around the revolution 

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New Guidance From UK Privacy Regulator on Social Networking and Online Forums | JD Supra

Businesses are increasingly using social networks and online forums for marketing, recruiting, customer service, branding and PR purposes. The UK privacy regulator, the Information...
FinWycherley's insight:

If this doesn't make your eyes bleed ... only joking! Invaluable info

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Your resume bio is boring me

Your resume bio is boring me | Social Media for Law Firms | Scoop.it
What makes one attorney bio better than another? One place to look for answers is the Marque firm, based in Sydney, Australia. After reading one, you want to read them all.
FinWycherley's insight:

Your bio should let the client know exactly what type of person will be picking up the phone. Cheery? Avuncular? Old school? Dynamic?

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Seven Suggestions for Effective Legal Writing, By Kendall Coffey, Coffey Burlington « « Bloomberg Law

Seven Suggestions for Effective Legal Writing, By Kendall Coffey, Coffey Burlington « « Bloomberg Law | Social Media for Law Firms | Scoop.it

“Writing is the Great Invention of the World”―U.S. President and Lawyer, Abraham Lincoln

 

Written legal advocacy must be persuasive while competing with vast seas of other submissions engulfing the decision maker.

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What can you do with a Facebook Page for your Law Firm? Six Tips - Social Audience Marketing

What can you do with a Facebook Page for your Law Firm? Six Tips - Social Audience Marketing | Social Media for Law Firms | Scoop.it

Facebook use continues to rise, and many lawyers are using Facebook in their personal lives to connect with friends and family, but Facebook can be a valuable business building tool, and another way to communicate and engage with colleagues, law firm employees and even clients.

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Avoiding LinkedIn's Top 10 Pitfalls (While Kicking The Competition's Butt) - Forbes

Avoiding LinkedIn's Top 10 Pitfalls (While Kicking The Competition's Butt) - Forbes | Social Media for Law Firms | Scoop.it
At this point there are no excuses for not getting the most out of the leading social network for business.
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How to Be Interesting | Copyblogger

How to Be Interesting | Copyblogger | Social Media for Law Firms | Scoop.it
"Be interesting." It's good advice, but it's nothing new.
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12 Virtues Blog | Legal Marketing: Social Media Edition

Listen to your client. Sounds obvious, and in fact there’s a trend among law firms toward structured client feedback exercises to formalize the listening process. Still, many firms resist — either because they don’t think their clients want to talk about the relationship or they believe there is nothing to talk about because they are awesome.

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Is Your Professional Profile Picture Misleading?

Is Your Professional Profile Picture Misleading? | Social Media for Law Firms | Scoop.it
Everyone wants to look their best - even online. But have you thought that maybe - just maybe - one of your online profile pictures may actually be misleading?
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The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing

The Rainmaker Blog : Law Firm Marketing and Business Development : The Rainmaker Institute : Stephen Fairley : Professional Legal Marketing | Social Media for Law Firms | Scoop.it

Most attorneys I speak with these days feel a sense of urgency to participate on social media networks, but in the rush to join in some are making critical mistakes. If you’re just beginning to dip a toe in the social media ocean, here are 5 things you should definitely avoid:

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To Pin or Not to Pin? That is the Question.

To Pin or Not to Pin? That is the Question. | Social Media for Law Firms | Scoop.it

Is it really worth it to push your law firm’s brand on Pinterest?

Each of the successful social media platforms seems to have found its niche...

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