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Building #Customer Relationships in 4 Steps

Building #Customer Relationships in 4 Steps | Internet & Social media for business | Scoop.it
In order to set up and manage your relationships with individual customers, you have to accomplish four basic things:
Identify customers individually.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, January 5, 2014 3:52 AM

The customer experience involves internal steps through customer insight/data gathering, which then requires operational commitment and training in order to properly engage with your customers. 


Share your experience on how those 4 steps have been implemented at your company?


Which brand experience you were most impressed with in 2013?



Debra Walker's curator insight, January 6, 2014 3:11 PM

I love that these concepts can also apply to those who are working with internal customers as well.  Often times I see that there is more of an effort to practice these 4 steps externally without recognizing that a "captive" internal audience deserves the same consideration and care.

Paris Stephane's curator insight, January 6, 2014 3:23 PM

Important dans une démarche Customer centric

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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | Internet & Social media for business | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.

1. Google Ngram Viewer

Google's Ngram Viewer lets you search keywords in millions of books over the span of half a millennium, a useful tool for finding trends over time. For power users, the Ngram Viewer also has advanced options, such as searching for particular keywords as specific parts of speech or combining keywords. Just in case you ever wanted to see how big cocaine was in Victorian times, now you can.

Screenshot courtesy of Google Ngram Viewer.

To read the full article, click on the title.

 

 

Get your Free Business Plan Template here:

http://bit.ly/1aKy7km

 


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Kimberley Vico's curator insight, December 2, 2013 12:46 PM

To fulfill you with more information and availability through Google...

Marc Kneepkens's curator insight, December 2, 2013 3:56 PM

Amazing, what an incredible amount of information.

Luis Cano's curator insight, December 4, 2013 9:11 PM

Need more tools...

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What Type of Content Should You Create: Long or Short?

What Type of Content Should You Create: Long or Short? | Internet & Social media for business | Scoop.it
Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you.

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Jeff Domansky's curator insight, April 24, 2014 4:04 PM

How long is a piece of content? Good overview of content length and how to get it right.

Deanna Dahlsad's curator insight, April 24, 2014 6:49 PM

Or, as my professors & I used to say, "It takes as long as it takes to say; no more, no less."

Pete Gentzler's curator insight, May 6, 2014 10:37 PM

How much is enough?

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The Future of Content Marketing

The Future of Content Marketing | Internet & Social media for business | Scoop.it

Are the results from your content marketing efforts diminishing? Does it seem increasingly harder to produce results? Get insight from industry experts...

 

Rich McEleny asks: Where are you in your content efforts? Are you finding that your content doesn’t move the needle like it used to? Are you one of the fortunate companies in a low CSI industry? Will this debate cause you to reexamine your content efforts?...


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Jeff Domansky's curator insight, February 2, 2014 3:20 AM

Mark Schaefer's original "Content Shock" post continues to generate comments. Rich McElhaney shares his counterpoint argument.

aanve's curator insight, February 2, 2014 10:17 PM

www.aanve.com

 

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The Future of Social Media: 60 Experts Share Their 2014 Predictions - Business 2 Community

The Future of Social Media: 60 Experts Share Their 2014 Predictions - Business 2 Community | Internet & Social media for business | Scoop.it

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Marty Koenig's curator insight, December 29, 2013 5:20 PM

You should read all of these. Great insights from the greatest marketers. 

ArcadeOfDesignStudio's curator insight, December 31, 2013 2:40 AM

Very interesting!!

Pablo Roux's curator insight, January 3, 2014 4:57 AM

this 60 predictions pays off in spades!

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Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It

Most Important Thing in Content Curation: Adding Value - Here 14 Ways To Do It | Internet & Social media for business | Scoop.it
Thinking of adding value should be the first stage in curation, PKM, or any professional online sharing.

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Nevermore Sithole's curator insight, March 10, 2014 11:53 AM

14 ways to add value when curating content

SyReach's curator insight, July 7, 2014 4:53 AM

SyReach Notes now offers a full coverage of personal KM needs: Seek with integrated watch module and search engines, Sense with note and article edition, linking and knowledge building. Share by email or publish to Scoop.it selected resources linked to your articles!

Joe Matthews's curator insight, September 29, 2014 3:01 PM

Really thought provoking

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Google+ Hangouts: 7 Tips to Boost Your Business's Communication (Free)

Google+ Hangouts: 7 Tips to Boost Your Business's Communication (Free) | Internet & Social media for business | Scoop.it

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Progressive training's curator insight, November 25, 2013 10:41 AM

Google+ Hangouts: 7 Tips to Boost Your Business's Communication

Bettina Ascaino's curator insight, November 25, 2013 7:53 PM
~Daniel Watson's insight:

 

"Small business owners are often reluctant to embrace new approaches to tried and proven ways of doing business, however the speed with which innovation is proceeding these days, can see those who adopt a wait and see approach being left far behind.

 

Business communications are one area where innovation is constant, and business owners need to be aware of the capabilities of new offerings, as well as being prepared to rapidly implement low cost and highly efficient means of improving the way in which any business communicates with its stakeholders.

 

This excellent article, introduces all of the tremendous benefits that Google + Hangouts can deliver to any business, and it provides seven tips on how a business can make the most of this free service  that does not require great technical expertise to deploy."

 

 

 

Kimberley Vico's curator insight, November 27, 2013 4:05 PM

Helpful tips to consider for your business...!

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The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial

The Changing State of Content Marketing [INFOGRAPHIC] | #SeriouslySocial | Internet & Social media for business | Scoop.it
How do you market your business? Do you produce engaging content as part of your strategy? According to a recent study, 78% of businesses in 2013 (that responded) do engage in content marketing.

 

If you have a blog or produce content on social networks, videos or white papers then you are engaging in content marketing!

So what is the future of content marketing? How will things change?... Take a look.…


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Ali Anani's curator insight, December 18, 2013 12:21 AM
Content- to be or not to be.
Intriguing Networks's curator insight, December 18, 2013 3:20 AM

Thanks for this, most interested in the predictions about real people feature inncreasigly in content, it reads somewhat ironically doesn'tit with all the social interactions everyone is engaged upon?

 

I am pondering whether its more about authenticity that underpins the real people and events and havig something that actually connects emotionally as well as logically as more than a conversion click? 

 

In the UK there has been a real swing in mainstream xmas advertising led by an upmarket Department store chain called John Lewis, the others have tried to copy but they have not done it as well. The Ad hardly mentions the brand or the product and the feature is a costly animation. Interesting to see such emotive content and everyone is talking about it around the Xmas campaigns. Guess its a bit resonant with the Apple Think Different Ads. So how Companies trnslate that into streams of online content that fit the overall Brand Strategy is going to be interesting...

 

Theres a post about Facebook's Compassion and Content Strategy Teams and how they are researching and refining dealing with annoying content, may seem off-track but in terms of the future of Content Marketing understanding how not to endup with users tuning out may well be key? http://www.huffingtonpost.com/2013/12/16/facebook-compassion_n_4441716.html strikes me that in business content we will face similar and significant challenges in the battle against the white noise even more so now Facebook say theya re carefully rolling out auto play video ads the bane of most users and the price they pay for a free platform...

 

Food for thought thanks again!

Alison D. Gilbert's curator insight, December 27, 2013 6:57 PM

I am curious about the way things will change. Are you?

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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Internet & Social media for business | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?

 

This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.

 

I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.

 

Will you be focusing on visual content in 2014?


Via Jeff Domansky
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Market Immersion's curator insight, December 18, 2013 12:06 AM

Marketing plan ready for 2014?

BrandGeek's curator insight, December 18, 2013 5:05 AM

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

Armani Khoury's curator insight, December 18, 2013 8:56 AM

The year of native apps!!!!

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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Internet & Social media for business | Scoop.it
One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.

This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy.

It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.


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deb talbot's curator insight, December 4, 2013 4:54 PM

I attended on the 7 Habits of Highly Effective People Course 10 years ago, and its still relevant even in todays online world, probably more so these days!

Kwang Hyun's curator insight, December 13, 2013 1:46 AM

Quick guide to how to do the social media marketing. The companies all over the world are following this guide and they have been successful. I think this is a great article to describe how we use social media as our business tool.

Stéphane Hardel's curator insight, December 15, 2013 6:48 AM

Social marketing

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Google's Zero Moment of Truth Meets The Ultimate Moment of Truth

Google's Zero Moment of Truth Meets The Ultimate Moment of Truth | Internet & Social media for business | Scoop.it
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as "The Zero Moment of Truth."The ZMOT as it's (While slightly dense, this is a good read on digital...

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Martin (Marty) Smith's curator insight, November 22, 2013 1:26 AM

Very cool ZMOT (Zero Moment of Truth). Too late to write much now, will fill in tomorrow. Marty

Great comment by @Marc Kneepkens on his Rescoop to his Competitive Edge feed:

Marc Kneepkens's insight:

The 'digital experience' is changing marketing. People still respond emotionally to an 'increasing' numer of stimuli. The art of getting a response must adapt to the new media. Every day new tools and new ways to reach the client appear.


Successful companies understand this. Companies such as Google, Facebook, Pinterest, Twitter, focus new ways of reaching out to the comsumers' not so new emotional respons. Reaching out has grown into a huge "new" phenomena called social media.


Playing our new social media games well and understanding them will mean success or failure.




Marc Kneepkens's curator insight, November 22, 2013 8:28 AM

The 'digital experience' has changed marketing completely. People still respond emotionally to the 'increasing' amount of stimuli. The art of getting a response has to adapt to the new media, every day new tools and new ways to reach the client appear. Successful companies understand this very well, companies such as Google, Facebook, Pinterest, Twitter, and more. Focusing on one or more aspects of these new ways of reaching out to the not so new responses of comsumers has grown into huge new phenomena, the social media. Playing these well and understanding them well will mean success or failure.

Amanda Groover's curator insight, November 23, 2013 10:02 PM

The more we can understand how Google thinks, the more we learn about how to work with Google. It doesn't mean it always follow logic, but it does help you promote your brand!

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10 Crucial Strategies for Building a Better Business Website

10 Crucial Strategies for Building a Better Business Website | Internet & Social media for business | Scoop.it

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WEDCBiz's curator insight, January 9, 2014 5:27 PM

Building a strong online presence takes time and effort but is well worth the investment.

iMet Global's curator insight, January 10, 2014 1:27 AM

Engagement. That is the keyword. And given that content is the very structure upon which all online branding takes place, it is vital to get it right on your website. The website is usually the first part of the online positioning kit for a brand.

Marcellus Maxximus's curator insight, January 13, 2014 2:13 AM

I found this interesting because it told you ways to make your site better which in return will promote products and things of yours better. It was a good read. And with a better site means more people will likely go on it. 

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7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC] | Internet & Social media for business | Scoop.it
7 Social Media Trends That Are Shaping 2014 [INFOGRAPHIC]

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Emmanuel 'Manny' Gigante's curator insight, April 16, 2014 11:17 AM

funny how we forget the #relationship  on Social

Roberta Budvietas's curator insight, April 16, 2014 3:48 PM

Interesting but I wonder if it is true

 

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If you want to contact Linkedin customer service phone number and facing trouble to Contact with Here is the simple steps to contact Linkedin customer service phone number website-https://www.facebook.com/linkedincustomerservicetollfreenumber/
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Google Plus: come aumentare l'engagement dei post

Google Plus: come aumentare l'engagement dei post | Internet & Social media for business | Scoop.it
Quando devi lavorare all'engagement di Google Plus hai un solo pensiero: come attirare l'attenzione? La risposta (forse) la trovi qui.

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Riccardo Esposito's curator insight, February 17, 2014 4:33 PM

Tu usi Google Plus? Credi che il mondo si muova anche senza questa grande invenzione di Mountain View? Il mondo offline sì, forse sì, ma quello online... beh, vieni a dare uno sguardo.

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11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog

11 Essential Rules for Powerful Twitter Marketing - Jeffbullas's Blog | Internet & Social media for business | Scoop.it

Twitter is changing, become public and is verging on visual. Here are 11 rules for powerful Twitter marketing to increase brand awareness, leads and sales.

 

I remember when I joined in 2008, that the rules of engagement were just about fun and frivolity. It was a playground for social media enthusiasts that were exploring and pushing the boundaries. It was about having conversations with people all over the world. That still happens.

 

There were only 4 million people on the platform when I began and using it for marketing was not considered. We were all just playing. Today with mass media embracing it for TV, real time breaking news, distributing content and viral marketing the bird has muscled up.

 

With its increased maturity the rules have become clearer and its marketing power obvious. Here are some essential rules for Powerful twitter marketing to increase brand awareness, leads and sales....


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Janine Lloyd's curator insight, January 28, 2014 2:26 AM

Know the rules of engagement if you want to embrace Twitter in your marketing!

José Ignacio Florido's curator insight, January 28, 2014 4:03 AM

Useful tips for your twitter strategy

Carmen Troche's curator insight, January 28, 2014 11:11 PM

Great tips on your Twitter account!

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The Future of Digital Marketing: 8 Trends

The Future of Digital Marketing: 8 Trends | Internet & Social media for business | Scoop.it
The success of today's marketing organizations is largely driven by their adoption of digital technologies to transform the business.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, December 13, 2013 7:13 PM

Vala Afshar provides key data and trends that will impact your business, is your company ready?

Amanda Groover's curator insight, December 15, 2013 11:05 PM

Stay on top of digital marketing before it gets to be to much on top of you!

celineonline's curator insight, December 18, 2013 9:21 AM

Les 8 tendances expliquées dans l'article :

1. Les communautés en ligne sont le carburant du moteur social

2. Ignorez le Cloud à votre péril

3. La gamification accélère la productivité

4. L'ascension du Directeur digital (Chief Digital Officer)

5. Vos clients sont mobiles, l'êtes vous ?

6. Focus sur l'inbound content

7. Contenu contextuel via le marketing automation (ou trigger marketing)

8. Mesurer votre impact Social

 

Et vous, quelles tendances identifiez vous ?

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Top 10 Social Media Predictions for 2014 (Based on 2013 Moments)

Top 10 Social Media Predictions for 2014 (Based on 2013 Moments) | Internet & Social media for business | Scoop.it
These 2014 social media predictions are based on moments in 2013 when analytics, ads, and content creation drastically changed.

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Elisa & Elena's curator insight, December 5, 2013 12:44 AM

If you have something to say, wake up and smell the roses, major predictions for next year, snapchat is gonna be huge!

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(210) Pixar's 22 Rules to Phenomenal Storytelling

“ Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.”


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Why Content Curation is the Ultimate Compliment to the Creator

Why Content Curation is the Ultimate Compliment to the Creator | Internet & Social media for business | Scoop.it
Before today, imitation was the greatest form of flattery. If your idea was good enough to be copied, then you were golden. But now, with the state of the web in our lives, this balance is shifting.
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5 Tips for Sharing Your Blog Posts Via Social Media

5 Tips for Sharing Your Blog Posts Via Social Media | Internet & Social media for business | Scoop.it
If content is king, then social media is queen. And let's just say the king doesn't get much done without the queen's nod of approval. The same principle applies to your business blog. You need gre...

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rodrick rajive lal's curator insight, November 27, 2013 9:25 PM

This is interesting and informative!

Emmanuel 'Manny' Gigante's curator insight, December 7, 2013 12:28 AM

#socialmediatips

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How to Create Outstanding Social Media Pages [Infographic]

How to Create Outstanding Social Media Pages [Infographic] | Internet & Social media for business | Scoop.it

Each and every social network is different and need to be used in different ways, at different times, promoted differently, etc.

 

This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.


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Alexander Abramov's curator insight, November 16, 2013 10:36 PM

This infographic contains guidelines on how to create optimized social media pages for Facebook, Twitter, Pinterest, Google+ and Linkedin.

Jim Doyle's curator insight, December 6, 2013 1:10 AM

How to Create Outstanding Social Media Pages [Infographic]

Stéphane Hardel's curator insight, December 15, 2013 6:10 AM

Très social media ce matin ... D'ailleurs comment on fait pour bien les utiliser ? Hein ?

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10 surprising social media statistics that might make you rethink your social strategy

10 surprising social media statistics that might make you rethink your social strategy | Internet & Social media for business | Scoop.it
This post was originally published on the Buffer blog.





Social media is changing faster than ever, as if that wasn’t something everyone already knew!

If you’re managing social ...

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Eric_Determined / Eric Silverstein's curator insight, November 17, 2013 6:28 PM

"Remember that your customers might have very different priorities than what you expect."


The facts presented and the above statement reinforces the need for all businesses to identify their #customer #journey, in order to deliver the right #customer #experience for their brands.