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Scooped by Gaurav Pandey!

Branding is Your Story

Branding is Your Story | Small Business Marketing |
Why prefer Coke over Pepsi or GE over Samsung or Ford over Chevy? In markets that aren't natural monopolies or where there are clear, agreed-upon metrics, how do we decide? Yes, every brand has a story—that's how it goes from...
Gaurav Pandey's insight:

"Great marketers don't make stuff. They make meaning."

Word of advice: It's not about your brand, it's about engagement, story telling and good old fashioned conversations. Get that right. 

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Rescooped by Gaurav Pandey from SOCIAL MEDIA, what we think about!!

8 Do's and 5 Don'ts of Instagram for Building Your Brand

8 Do's and 5 Don'ts of Instagram for Building Your Brand | Small Business Marketing |

Though some forward-thinking businesses are already using Instagram, chances are you aren't yet, and neither are your competitors. With its universal appeal, however, Instagram is not a medium marketers should ignore. And you'd better move quickly if you want to make an impact.

Via Martin Gysler
Ivo Nový's comment, April 5, 2013 3:14 AM
great article.. thank you for sharing it Martin
Martin Gysler's comment, April 5, 2013 4:19 AM
You're welcome Ivo. I'm glad if this post is useful for you.
Marie Skødt's curator insight, June 6, 2013 8:21 PM

En sammenblanding af medier 


Rescooped by Gaurav Pandey from Social Media and its influence!

Twitter Now The Fastest Growing Social Platform In the World

Twitter Now The Fastest Growing Social Platform In the World | Small Business Marketing |
The most detailed study of social media ever conducted

Via janlgordon, catspyjamasnz, Elena Elliniadou, Gust MEES
Gaurav Pandey's insight:

Great study on Twitter!

Here's another link to help you better engage on this platform

Also, download their Twitter guide for small businesses, the link's on the top right hand side of the page. The guide comes from Twitter and is very helpful if you want to use Twitter to spread the word on your business.

And finally, thank you Gust MEES ( for sharing some really meaningful stuff! Do follow the guy for some great tips and insights. 

Cheers! And if you like if, please share 'coz social is all about sharing and caring :) 

Scooped by Gaurav Pandey!

The Internet Can't Hear You

From the article:

The Internet might have looked very different than it does today. When Marc Andreessen and Eric Bina were building Mosaic, the browser that practically created the Web in 1993, they included the ability to annotate any page. Discussions immediately sprang up. But they quickly realized that the server to host the annotations would have had to scale to enormous size, which was not practical. So they took the feature out.

What would the Web have looked like if annotation had managed to stay in? Maybe a million conversations would have bloomed, and some of the furious divides that plague this country would have been bridged. Or maybe it just would have been a deafening free-for-all, cranking up all the cranks.

Twenty years later, there is a vast amount of discussion on the Web, much of it in the form of comments and reviews. But it is generally hosted by corporations – Facebook, Google, Amazon – that are selling ads or products, which kind of undermines the democratic spirit of give and take. When the companies fail, like Myspace did, the content simply goes away.

Maybe that is why there is now a renewed appetite for exploring ways of facilitating commenting across the Internet that give more control to individuals. Many of those interested in seeing that happen – including start-ups, academics, libraries and early adopters – came to San Francisco this week for the I Annotate conference. It was a discussion about discussion.

“Why now?” asked Dan Whaley, founder of, a start-up that hosted the conference with help from the Andrew W. Mellon Foundation. “The Web is more mature. Browsers are better. There’s the potential of interoperability, of openness. We can create a parallel Web that is a conversation about the world as it found through the Web.”

An overlay of commentary would improve discovery. One scientist at the conference said that in biomedicine, there were 150 to 250 new articles a week, which means that if everyone in the field read them, they would never have time to do any research. Annotations could help drive the best papers to the forefront of attention.

Give Mr. Whaley, who in 1995 was a co-founder of the first travel company on the Web, credit for thinking big. is no mere app that helps you buy some trinket. It wants to create an incentive for people to do their work to the highest standard, and make it harder to spread work that does not meet that standard. A preliminary version of its annotation system was introduced at the conference; a bigger roll-out will happen at the end of the year.

Many start-ups have tried to develop commenting systems, as readily acknowledges. A prominent effort during the first Internet boom was Third Voice. It offered free software that allowed users to essentially place sticky notes on Web sites. Only other Third Voice users could see the comments, which were hosted on the start-up’s computers.

Web site owners did not like it, for obvious reasons; users were hard to control. Third Voice failed in 2001, but some of the issues that plagued it – How do you encourage useful comments while restricting trolls? When does criticism boil over into attacks? – are still around.

One thing has going for it is that it is a nonprofit organization. “If you want to create a conversation layer over the entire Web, you can’t own it,” Mr. Whaley said. “People won’t trust it.”

But then, there are all sorts of ways to do annotations, including more targeted ventures. One of the start-ups presenting at the conference, which is getting both traction and attention. It started out as a music commentary site, where fans annotated the lyrics. Then the musicians started showing up to annotate their lyrics. Now it has branched out to other documents, like “The Great Gatsby,” the manifesto of the Los Angeles police officer-turned-killer Christopher Dorner and Archibald MacLeish’s poem “Ars Poetica,” which is annotated in images.

“We’re developing a social network that is specifically around close-reading texts,” said Jeremy Dean of Rap Genius.

He was peppered with questions. What about copyright? What about trolls? Once a text is annotated, is there less desire to work on it by a new crop of readers? That might ultimately make the site rather static. And what is the business model here?


Gaurav Pandey's insight:

Few points to add:


The concept needs further explanation. Eg. How do I control what SERP results display? 

Commenting should stay as it is. It's natural and makes the whole concept appealing to the masses. 


Keeping the site uncluttered is the key. That's what brings visitors back. 

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Branding's Cardinal Sins: 3 Common Mistakes to Avoid

Branding's Cardinal Sins: 3 Common Mistakes to Avoid | Small Business Marketing |
In launching a new company, resist the urge to be overly creative and dull when dreaming up your brand name. See our list of branding's cardinal sins.
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